Many of you won’t recognise that name.

You won't find it attached to tweets about how hot his latest campaign is next to a picture of his latest lunch; he doesn't do social media.

You won't find his agency in any new business tables; they only handle three clients at a time, so tend to have long client relationships.

You won't find their scripts in any production companies; they direct them in-house.

This is because, when, 23 years ago, the goal for his new agency was that the clients should be in the limelight, not the agency.

While I've heard many say that kind of thing, I've never seen anyone actually do it.

They gave themselves an undercover name; The Kowloon Wholesale Seafood Co.

Then disguised the outside of the agency like a run-down seafood operation, just to throw off any potential clients who happen to be in the area.

And just to be awkward, he changed his name from Dick to Rick Sittig.

You won't find either of them in any of advertising's Hall of Fame's.

Which is weird.

Because between them they’ve done some of the best, most famous, longest running ad campaigns ever.

Jack In The Box, Joe Isuzu, the Energiser Bunny and the Nissan Pathfinder to name but a few.

So at the risk annoying Rick by bringing on some unwanted adulation - if anyone out there works for the One Show, Art Directors Club or Clios; come on, induct this man immediately.

It’s embarrassing.