When you start a B2B podcast, you hope that it will become a voice in your industry, that it will position your company and your host as thought leaders in the field.

You can take proactive steps and follow proven strategies to ensure success. Through search engine optimization (SEO) and podcast visibility optimization (PVO) you can increase your show’s visibility and its rankings in the podcast directories.

Podcast SEO is still in its infancy — think of web SEO from the early to mid-2000s. If you were a part of that, you know that keywords were king. That is where we are today when it comes to podcast visibility in Q4 of 2022.

It’s all in the name. Use relevant keywords in the title of your show for the best rankings. A clever title might work if you’re a household brand or have a famous host but, for most B2B podcasts, make the name relevant to your industry.

Popularity is also important. On this episode, we explore ways to elevate the popularity of your podcast for little or no money. Strategies include following a consistent schedule, getting positive reviews and self-promotion.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected].

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Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com