By Phyllis Nichols and Kelvin Nichols
5
44 ratings
The podcast currently has 84 episodes available.
It's time to embrace your expertise AND the fact that you are going to be talking about this over and over again.
In late 2020 we started looking at podcasts that were performing well. That incudes those that were growing via conventional metrics like downloads AND podcasts that were helping our clients grow their reach and impact – that’s our main focus after all.
What we found was simple.
The podcasts that performed well were doing two things well.
1. Serving up content over and over again that their audience wanted
2. Creating connections beyond the podcast
Embracing your expertise is what allows you to make a bigger impact, and serve the people who are looking for your help. This is true if you’re a small business or consultant – where YOU are the expert and for companies that bring an expert approach to help their clients create results.
There are people/businesses looking for what you have to offer RIGHT THIS minute. I want them to be able to find you, connect with you, trust you, and hire you.
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What’s the GAP?
The GAP is the space between listening to your show and hiring you or buying from you or attending your event – whatever your key goal is for your show.
Understanding the GAP and knowing how to bridge it is KEY to using your podcast to successfully bring in new clients and revenue. I know it will seem obvious but this is often NOT discussed in podcast courses and many podcast producers don’t really understand this either.
This is something that sets us apart from others in the podcast space and we help our clients close the GAP.
Seeing the success of our first podcast clients is how we realized that EVERYONE needs to understand this and it’s why we have added this to the launch support part of our podcast done-for-you services.
Bridging the GAP; letting people know FROM the BEGINNING how they can take next steps is an important piece of your podcasting strategy and it's how you can bring in revenue with your podcast without being podfamous
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The Biggest Myths and the Secret About Podcasting That Everyone Gets Wrong
Podcasting is one of the best ways to demonstrate your expertise, serve your audience and grow your reach. We’ve seen our podcasters create connections, grow their revenue and establish themselves as industry experts.
Myth One
There are already too many podcasts and/or there are other shows that cover my topic or area of expertise so there's no room for me. It's too late to begin podcasting.
Myth Two
You can't bring in revenue unless you have huge download numbers. Only people who have huge followings can use podcasting to generate revenue.
The Secret
Podcast content longevity and stickiness gives you significant ways to leverage your vest content over and over again. You also own and control your podcast platform so no gating content or dealing with the whims of social media alogrithms.
The one BIG advantage is the energy and passion that listeners respond to when they hear your voice.
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The Four Seasons Hotels and Resorts are known for their experiences of exceptional quality. These are not just words on a mission statement, it's part of what they do every day.
Helping to create a transformation for your clients is similar. It's often on-going process and it requires intention. It also requires clarity and confidence.
This episode will help you learn how you can create your own experiences of exceptional quality for your clients.
Full Notes Here
Want to find out how you can set up a lead generation system that works for your business? Grab the free resource to get you started.
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Bring more of YOU to your show. Let your audience connect with you, and grow a community of listeners. Today is the third part of the ROY formula for podcast growth.
R – Relevance
O – Opinion
Y – YOU
Being yourself, relatable, and personable on your business podcast can offer numerous benefits that contribute to the success and impact of your show. Here are some key advantages:
1. Authenticity: Audiences appreciate genuine personalities. When you're yourself on your podcast, you create an authentic connection with your listeners. This authenticity fosters trust and makes your content more relatable, leading to a loyal and engaged audience.
2. Builds Trust: People are more likely to trust individuals who are transparent and authentic. When you share your own experiences, challenges, and successes, you show that you're not just a faceless authority figure, but someone who understands and empathizes with their struggles.
3. Relatability: Sharing personal stories and experiences makes you relatable to your audience. Listeners can see themselves in your journey, which can motivate, inspire, and reassure them that they're not alone in their struggles or aspirations.
4. Emotional Connection: Personal stories and anecdotes can evoke emotions in your listeners. When people feel emotionally connected to your content, they're more likely to remember it and share it with others.
5. Differentiation: In a crowded podcast landscape, your unique personality and perspective can help your podcast stand out. It's a way to differentiate your content from others in your niche.
6. Engagement: Being personable encourages interaction. Listeners are more likely to reach out, comment, and engage with your content when they feel a personal connection to you.
7. Memorability: People remember stories and personal experiences better than dry facts or statistics. Sharing anecdotes can help your content stick in the minds of your audience.
8. Humanizes Your Brand: If you're using the podcast as a way to promote your business, being yourself and sharing personal stories can humanize your brand. It transforms your business into a relatable entity that people can connect with on a personal level.
9. Sense of Community: When you're relatable and personable, you create a sense of community around your podcast. Listeners who connect with your content are more likely to feel like part of a larger group with shared interests and experiences.
10. Flexibility: Being yourself gives you the flexibility to evolve and adapt your content as you grow. Your personality becomes a central pillar that can withstand changes in format, guests, or topics.
11. Longevity: Authenticity is timeless. Trends and topics may change, but being yourself and connecting with your audience on a personal level will always be relevant.
12. Feedback Loop: When listeners see your openness and vulnerability, they might reciprocate by sharing their own stories or providing feedback. This can enrich your podcast with diverse perspectives and content ideas.
Incorporating your authentic self into your business podcast doesn't mean revealing every detail of your personal life.
It means finding a balance between professionalism and relatability, while sharing stories and insights that contribute to your audience's understanding and connection with your content.
Remember that being yourself can be a powerful tool to create a lasting impact on your listeners and help your podcast thrive.
Grow Your Show Resource
Connect on Instagram
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In a world of scripted personas and carefully curated content, one podcaster discovered the untapped power of authenticity. It all began with a heartfelt email from a listener seeking advice, unraveling a journey of self-discovery and connection.
ROY Formula for Podcast Growth
R is for Relevant. We talked about that last time and you can get all that info here.
O is for opinionated. Before recording, I was sharing this idea with a friend and she indicated that opinionated had a negative connotation for her. It doesn’t with me, but if it hits you the wrong way feel free to replace that world with “sharing what I believe” instead.
In this episode, you will be able to:
· Learn the art of giving your podcast a voice that stands apart.
· Realize the significance of authenticity in fostering impactful relationships with your audience.
· Decipher tactics to connect and build trust with like-minded listeners.
· Figure out the key to differentiating your podcast, even when delving into familiar topics.
· Acquire knowledge on amplifying your podcast's entertainment quotient and credibility.
When people feel like they know you and engage with your personal opinions, they become passionate fans and brand ambassadors for your show. - Phyllis Nichols
Get the free resource on the strategy for podcast growth
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Mastering Growth Strategies: Unlocking Podcast Success Through Relevant Content
Discover the surprising twist in the world of podcasting. Dive into a story that unravels the
power of staying true to your core content, while also exploring the game -changing potential of
timely topics. Aspiring podcasters, listen closely. This story holds the key to unlocking the
growth and engagement you've been yearning for.
In this episode, you will be able to:
rates.
expertise.
amplify your reach.
ultimately your success rates.
Like lots of things in the content world, what helps growth is a blend of doing a few things
consistently and well.
https://soundadvicestrategies.com/icecream to download a worksheet that will help you
clarify your core content.
Stay tuned for the next episode where we will discuss the importance of being
opinionated in your podcast.
Happy podcasting and see you soon!
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Today I’m talking to a new SoundAdvice team member Delia Peterson. She helps us with written content to support the podcasts we edit and publish for clients. She also does this for the Impact Theory podcasts, all 5 of them, among her other clients.
A mutual friend and business peer Diane Luzny connected us and Delia being the go-getter she is, reached out and we hopped on a call and talked like we were old friends. She’s the founder of The Written Podcast Agency and is here to talk podcast notes and supporting content.
Delia approaches her writing from a place of creativity. She’s a non-fiction creative writer which is perfect for podcasts.
She started by interviewing others for her own podcast (that she didn’t want to admit was really a podcast) and fell in love with the research and writing. She realized she could take the wisdom and insights they shared and add context and resources to create something that was actionable.
Since she’s all about action, she shared the key aspects she considers important for the notes she writes:
She also shared her favorite trend. YouTube. (See our post about that here) She uses YouTube chapters so the audience can quickly find the part of the content that is most relevant to them.
Delia also shared how to “listen differently” when you are creating your notes. It’s about the conversation to be sure but pay attention to the comments or the info that sparked an idea or an unexpected topic.
Know your keywords. Here’s her tip to help you find ideas to tie back to your content. Google your keyword or phrase and see the titles that come up. Get ideas for framing your content in a way that would show up in that type of search. This is genius and something anyone can do.
Delia’s #soundadvice: Be you.
She explained that she used to try to minimize her high energy to help others feel comfortable or stay quiet when she wanted to speak up. No more! She is unapologetically being the real Delia and has never been happier. That’s a great bit of inspiration we can all appreciate.
The Delia I’m getting to know is smart and fun and generous. Bonus: she let our listeners know to reach out and connect. She’s open to helping, answering questions, and meeting other smart, interesting people. No sales pitch or agenda just a great chance to create connection. I hope you take her up on it!
Connect with Delia:
Website
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If you have a podcast, it’s time to get it on YouTube.
For some time now we’ve been advising our clients to put their podcast on YouTube. No video required. It’s now a part of our podcast start set up process.
If you host with Libsyn (use code: soundadvice to get a month for free) you can link your YouTube channel and when you publish a new episode it will go to all the apps and to YouTube.
How-to-info to link your show to YouTube on Libsyn.
It shows up in about 4 hours or so after publishing. We also create an episode image and upload that when we schedule the podcast. That way, the image that shows up on YouTube is specific to that episode. If you don’t have artwork to upload, it will use your podcast cover image.
Why YouTube and why now?
In 2019 Edison research shared that 40% of podcasts had listens on YouTube. In 2020 YouTube was the number one place for podcast searches. That bested both Apple Podcasts and Spotify, the previous 1 and 2 search choices.
YouTube is the content app of choice for some people, and they use it for all types of content, not just video.
You might be surprised to learn that YouTube just launched their own podcast! It’s called The Upload: The Rise of the Creator Economy. Just 5 episodes in when I recorded our episode.
Audio has become a bigger focus for the platform. They are looking to align with the rising social audio trends. Which brings me to ask, why aren’t you?
In 2020 YouTube reported that music streaming was bigger than ever. Over 77 million people subscribe to the YouTube Music platform. It’s clear that audio-only content offerings are popular on the platform.
YouTube is paying attention and jumping into the action. Audio content is here to stay. The key for creators is to make sure users can find them on their preferred platform. For many, that’s YouTube.
Not on Libsyn? No problem, here’s a short video showing you how to convert your mp3 audio files to mp4 video files. There are a number of ways to do this without needing any expensive software.
I suggest the Chrome plugin Convertio. It’s free and easy to use.
If you’d like help with your podcast strategy, send an email to podcast@ soundadvicestrategies.com
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Episode Notes and Resources
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Welcome Andrew Moses! He joins us on the podcast to talk about his podcast Everybody Pulls the Tarp, networking, starting a non-profit, sports and more.
Andrew is focused on sharing stories of athletes, Olympians, CEO’s and other leaders. They all share one common thread; a willingness to do what it takes to be successful and to lead successful teams.
Andrew shares his behind-the-scenes story about the meaning of “everybody pulls the tarp” his podcast title. It’s a mantra and a mindset for Andrew. It’s an attitude that encompasses doing what needs to be done, no matter the job description or title.
“Great teams and great organizations are powered by individuals who contribute in unexpected ways.”
Andrew shares his “secret sauce” around finding great guests. His strategy is one that anyone can use (if you aren’t doing this you have to start!) and as a networker, he uses his personal and professional contacts to reach out to people who are “tarp pullers.”
Andrew didn’t start with a big audience, and early on he realized that persistence was required to carry on. He was happily surprised at the power of the audio content. His show continues to grow garnering more downloads every week.
Networking is key for Andrew. He learned how to build a network by being himself and bringing value to others.
“Go into interactions thinking about what you can give instead of what you are going to get.”
Hear how Andrew puts this into practice. It’s a cool ripple effect when you give first. He reminds us that focusing on things that you are passionate about means this doesn’t feel like work. It’s fun and gives him the chance to meet interesting people every week.
Hear Andrew’s #soundadvice. Do it for the listeners! (We love that advice) Andrew shares his perspective and it’s exactly what you need to hear if podcasting is something you’re considering.
Andrew’s recommended episodes:
Manny Dosanjh: 8 Hour Drives
Samantha Harris: The Cog in the Wheel Mindset
Tessa Virtue: 3x Olympic Gold Medalist
Connect with Andrew:
Everybody Pulls the Tarp Website
Newsletter
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The podcast currently has 84 episodes available.