A Guide to B2B Podcasting

Podcast Strategy Basics: Choosing Your Format

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In this episode of A Guide to B2B Podcasting, host Jake Jorgovan discusses the most popular podcasting formats and what you should consider when creating a B2B podcast.

Jake goes into depth on the two most popular podcast formats: the highly-produced, highly-scripted mass appeal type (think This American Life) and the interview-based networking type (think The Tim Ferriss Show). He also gives helpful insights into other variants that could be perfect for you and your business, including:

  • Education - use your podcast for customer success and/or as added resources for your sales team
  • Subject Matter Experts - use an external host to interview your internal team to allow people to shine in their areas of expertise while informing their fellow team members
  • Consulting - a podcast in which you “do your work” with a guest and allow people to see how you work (and possibly hire you)

    • There’s also helpful “don’t do this” advice sprinkled throughout the episode.


    Have a topic you want to see us cover on the podcast? Write to our host at [email protected]


    This episode is brought to you by Content Allies.

    Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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    A Guide to B2B PodcastingBy Jake Jorgovan and David "Ledge" Ledgerwood
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