Podcast That Pays

I get it. Sometimes podcasting doesn't feel like it should be the priority. There's other "money making activites" that you should be doing.

Like maybe trying to keep up with creating content for all the social media platforms?

Frankly, I'm over it, and so are alot of my biz besties. In this episode I am going to share with you why I think it SUPER SMART to double down on your podcast right now and take the time to build out marketing systems that will save you so much time and energy later.

If you commit to being intentional about this for a year, the possibilities will be endless but i can tell you that you won't regret it.

Year of Podcasting is currently enrolling. Head over to www.podcastthatpays.com to check it out and join us as we build out a better way for our businesses by leveraging our podcasts this year.

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Want to maximize your time and effort you are putting into your podcast?

This is the episode for you. In this episode we have special guest Stacy Reed, a marketing and Facebook ads expert who has been using her podcast as an anchor for her entire marketing system.

We talk about how Stacy maximizes her podcast content and uses it in every way in her business to get leads and drive sales, we dive a little into her Facebook ads strategy she uses with her podcast, and we chat about why looking at the BIG picture of your marketing is so important and why including your podcast in that is crucial to your success.

You can check out Stacy's work here:

website: https://stacyzeal.co/

facebook: https://www.facebook.com/StacyStyle03

instagram: https://www.instagram.com/stacyzeal.co/

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Introducing: The Year Of Podcasting.

For the podcaster that wants to go ALL IN on their podcast marketing in 2024.

By ALL IN I mean

• using your podcast as the anchor of your marketing system
• creating and implementing a solid growth plan for your podcast
• building out automations to convert your podcast listeners to buyers
• creating a repeatable system to repurpose and maximize your podcast content

If you want to stop wasting your time spinning wheels with your podcast (or actually get your podcast launched INTENTIONALLY and strategically) then this is for you.

The Year Of Podcasting is all about DOING. And having support along the way.

It’s not another membership where you just get lumped in with everyone else and fed the same trainings and you have to find your own way. And it’s not open enrollment where anyone can just jump in at anytime

It’s not just another course you will never open.

It’s not a group program with specific pillars we go over each month….

It’s a container (I hate the word) where we CUSTOMIZE a plan for you and your podcast for the year based on your goals and where you are at. And then we work to IMPLEMENT your roadmap together.

And you have me there to hold you accountable (built into the container) and support you along the way.

And you have community to collaborate and support you and leverage.

Basically, if you want to stop throwing spaghetti against the wall and hope it sticks when it comes to your podcast. This is for you.

We start Feb 1. By Feb 1 2025 you will be able to say “look what I accomplished and DID” not just “this is what I learned”.

Because knowledge without action is useless. I could teach you every podcasting tip and trick and write you the most amazing podcast strategy in the world… but if you don’t implement it, what good does it do?

BONUS: if you PIF for the year (or get into a higher tier) you get a free ticket to Podcasts and Prosecco this April in Nashville!

Go to podcastthatpays.com to learn more

see you there,

Angie

If I had a nickel for everytime someone told me they have been sitting on their podcast idea for years... I wouldn't need this business to support me.

The truth is, it takes intention, strategy, focus, and most times some support to get your podcast launched.

In this episode I just want to remind you that it's not about you- it's about the message you have to share with the world and the impact you are here to make. Waiting to get started only hurts the very people who you are here to serve with your message and your work.

Stop waiting until "Monday" to start the podcast or do whatever it is that you want to do, Monday just turns into Tuesday and then the next day, and the next day, and then you look up one day and its been YEARS. But not you, that ends today. Reach out if you need support, I'd love to help you get your vision out into the world.

Thanks for listening :)

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

In this episode, Angie talks to Natalie Koussa, messaging and storytelling expert, all about how to refine your message and story and get booked on more podcasts.

If you are looking to get really intentional about being a guest on podcasts to grow your audience, influence, and podcast, this episode delivers the why, the how, and the motivation you need to get started on your podcast tour.

Natalie is also the creator of The Speakeasy, a program designed to help you refine your messaging and your story, find relevant podcasts to pitch to, craft your pitch, and book more shows. Go here to learn more about joining The Speakeasy. https://www.nataliekoussa.com/speakeasy?affiliate=angiemjordan

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

Want to know what it takes to launch a successful podcast?

Well today, come listen as I chat with my friend and client Michelle Keinan, womens empowerment coach, and host of the Women Healing Podcast as we dive into her recent podcast launch.

We explore what it took Michelle to finally get off the fence and get her podcast launched, what motivated her to get started, what her biggest lessons and takeaways were, and what surprised her most about how people are responding to her podcast and how she was able to make back her investment working with me in the first few weeks of her podcast launch.

Listen to Michelle's Podcast Women Healing on Apple Podcasts and on Spotify.

Connect with Michelle on Instagram Here.

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

You aren't trying hard enough. You aren't sold on the idea that podcasting is beneficial to your business. Or maybe you just aren't sure what to do to actually grow your podcast.

In this episode Angie breaks down the reasons your podcast isn't growing and why you haven't prioritized the growth of your podcast fully yet, and also what you can start to implement now in order to get your podcast the boost you are looking for.

Tune in if you want an honest take on what it takes to grow your podcast and what you should start implementing today plus the mindset shifts you need to make in order to get your podcast growth strategy in place now.

If you want to learn more about joining the Podcast Launch Bestie membership go here.

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Welcome back to "Late Nights with Ange"! Just kidding, you're actually listening to "The Podcast That Pays." Angie is just having a late-night recording session with a glass of wine tonight, and she wanted to give you a glimpse into her world.

In this episode, Angie dives into what she calls the "secret sauce" for podcasting success – making your podcast an integral part of your existing marketing strategy. She emphasizes that many podcasters make the mistake of treating their podcast as a separate entity from their business, and that's where burnout and frustration can set in.

Angie explains how podcasting can be incredibly freeing, allowing you to express yourself and connect with your audience. However, she also highlights that it's vital to align your podcast with your business goals to reap the full benefits.

One common issue is not thinking about how your podcast can contribute to attracting new people, nurturing your existing audience, and closing sales. Angie breaks down how to incorporate your podcast into these three critical aspects of your business strategy:

1. Attracting New People: Angie suggests using your podcast content to create guides or resources that cater to your target audience. For instance, instead of simply promoting your podcast on social media, offer a valuable guide related to your podcast topics. This not only attracts new listeners but also engages them immediately.

2. Nurturing Your Existing Audience: Angie gives an example of using podcast episodes to address objections people might have about your product or service. By creating content that directly addresses their concerns, you can nurture your audience and build trust.

3. Closing Sales: Podcast episodes can be integrated into your sales funnel. Angie recommends using podcast content as a part of your welcome sequence to introduce new subscribers to your podcast and build rapport.

She also highlights the power of repurposing podcast content for social media and other marketing channels. By doing this, you make your podcast work for you, freeing up your time and energy for other aspects of your business.

Angie wraps up by emphasizing that there's no one-size-fits-all approach to integrating your podcast into your business strategy. It should align with your unique goals, audience, and style. The key is to let your podcast do some of the heavy lifting in your business, allowing you to focus on what you love most.

So, whether you're a seasoned podcaster or just getting started, take Angie's advice to heart and find creative ways to make your podcast an integral part of your business strategy. If you're feeling stuck or unsure, don't hesitate to reach out to Angie for guidance.

That's a wrap for this episode of "Late Nights with Ange." Enjoy the rest of your wine, Angie, and we'll catch you in the next one! Cheers! 🍷🎙️

Podcast That Pays

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

In this episode, Angie shares her insights on how to effectively make money from your podcast. She highlights the importance of positioning, content, and strategic selling to convert your podcast audience into paying customers. If you want to learn how to sell from your podcast, tune in.

Key Points:

1. The Power of Podcasting (00:00:00 - 00:06:00)

Angie starts by emphasizing the significant role podcasts play in her business's revenue.

She dispels common myths about podcasting, such as the need for sponsorships and the belief that selling high-ticket items is not possible.

Angie highlights the high engagement levels of podcast listeners and their receptivity to your content.

2. Understanding Your Audience (00:06:00 - 00:11:00)

Angie discusses the importance of tailoring your content to the podcast medium and the nature of your audience's activities while listening.

She advises understanding your audience's needs and tailoring your content accordingly.

3. What Comes Next? (00:11:00 - 00:16:00)

Angie emphasizes the necessity of having a clear understanding of the natural next step for your podcast audience when trying to sell from your podcast.

She shares an example of a doula focusing on educating her audience about birthing issues and then leading them to create customized birthing plans.

4. Effective Content and Positioning (00:16:00 - 00:19:00)

Angie stresses the importance of aligning your content with your positioning.

She cautions against creating content that contradicts the services or products you intend to sell.

Angie advises ensuring that your podcast content positions you as an expert.

5. Seeding Your Offer (00:19:00 - 00:21:00)

Angie recommends subtly mentioning your offers and clients in every episode if you really want to make money from your podcast.

She suggests providing specific examples and benefits of your offers to pique listener interest.

6. Creating Commercials (00:21:00 - 00:23:00)

Angie advises creating a commercial for your podcast, highlighting the most valuable real estate in the first 25% of your episodes.

She recommends focusing on the results listeners will achieve with your offers, rather than merely mentioning the program itself.

7. Tracking and Tweaking (00:23:00 - 00:24:56)

Angie emphasizes the importance of tracking your podcast's effectiveness, conversion rates, and commercial performance.

She stresses the need for ongoing testing and tweaking to optimize your podcast's revenue potential.

8. Incorporating Podcast into Your Marketing (00:24:56 - End)

Angie teases the next episode, which will delve into incorporating your podcast into your overall marketing strategy.

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production

The other day in my Facebook group Launch. Grow. Explode. Your Podcast, there was a post from someone who had a coach tell her that podcasts aren’t for sales. They’re a long-game relationship builder, but you can’t sell from your podcast. Other members in the group were quick to hop in and prove that wrong!

Here’s the post to prove it >>> 

If your podcast isn’t converting and you have already positioned it like we talked about in Episode 9, the problem is your content. 

Are you doing any of this?

• Having guests just to have guests
• Pulling any old topic out of your ass
• Your podcast doesn’t relate to your business at all, but you’re expecting an ROI

Knock that shit off. It’s not doing you any favors. In this episode I’m going to give you tips for creating content that converts, INCLUDING the exact framework I teach my clients.

If you are ready to create a podcast that pays for your business, come join my Skool community! It's free for the first 7 days. Head over to https://www.skool.com/podcast-launch-bestie/about

Follow me on TikTok @podcastlaunchbestie

Music credit: Mavericks by Harrison Amer. A Podcast Launch Bestie production