“I am always thinking how can I add value? How can I add so much value that people want to listen to the podcast, they want to support it, they want to help with its growth, they want to share it? That, for me, is a really key point.”
After working in finance for 8 years, Sarah Williams quit her city job and spent 18 months travelling the world, climbing Kilimanjaro, backpacking around South America and doing a ski season. She used this time to help her to decide what she wanted to do with her life.
On her return, she decided she wanted to motivate and inspire young girls. She developed Tough Girl Challenges and began speaking at local schools to girls about their goals and plans for the future.
Shockingly, she discovered many of the girls didn’t have any goals, most of them not being exposed to inspirational female role models.
In August 2015 Sarah launched the Tough Girl Podcast where she interviews inspirational female explorers, adventurers, athletes and everyday women who have overcome great challenges.
In this interview Sarah and I explore:
+ How Sarah grew her following to 800+ women in her Tough Girl Tribe Facebook group and 240,000 downloads.
+ The systems and processes Sarah has in place for time management, productivity and promotion.
+ How Sarah monetises her podcast.
+ The opportunities and growth gifted to her through her podcast.
RESOURCES
+ The Tough Girl Podcast Patreon page
+ The Tough Girl Tribe Facebook group
+ She Podcasts free Facebook group
+ Podcast Quick Starter Pack – download your free podcast quick starter pack containing a podcast guide, interactive checklists and done-for-you email scripts.
+ Join the FREE Podcast With Heart Facebook group, a community of vibrant women podcasters. Introduce yourself, ask questions and get the help and support you need. You don’t have to do this podcasting gig alone.
ABOUT SARAH WILLIAMS
After working in finance for 8 years, I quit my city job and spent 18 months travelling the world, climbing Kilimanjaro, backpacking around South America and doing a ski season. I used this time to help me decide on what I wanted to do with my life.
I set up Tough Girl Challenges as a way of motivating and inspiring women and girls.
I’m the host the Tough Girl Podcast where I interview inspirational female explorers, adventurers, athletes and everyday women who have overcome great challenges.
I completed the Marathon des Sables in April 2016 and in 2017 I will be thru hiking the Appalachian Trail (2,190 miles) in 100 days!
Connect with Sarah at:
+ Podcast: The Tough Girl Podcast | Subscribe on iTunes
+ Website: toughgirlchallenges.com
+ Facebook: @toughgirlchallenges
+ Instagram: @toughgirlchallenges
LOVE AND FEEDBACK
If you love this podcast, I would be so grateful if you would take a couple of moments, head over to iTunes and leave a rating and review + subscribe to the podcast while you’re there.
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