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In today’s episode, Steve chats with Jen from Pixie Health Insurance about leveraging podcasting to educate clients and grow her business. They explore the idea of creating a podcast mini-series focused on the upcoming changes in prescription drug plans for 2025. Jen shares her passion for helping clients navigate the complex world of health insurance and how a podcast could serve as a valuable resource. Whether you're in the insurance industry or considering a podcast to boost your business, this conversation offers insightful tips and strategies.

Key Takeaways:

1. Podcasting as an Educational Tool:
   • Jen and Steve discuss creating a limited series podcast to inform clients about the 2025 prescription drug plan changes.
   • A focused podcast can serve as a lead magnet and a comprehensive guide for clients needing detailed information.
2. Understanding Your Ideal Client:
   • Identifying the specific needs and preferences of your target audience helps tailor your content effectively.
   • Jen's ideal clients are tech-savvy, independent individuals who appreciate personalized assistance without needing in-person meetings.
3. Overcoming Barriers to Starting a Podcast:
   • Concerns about regulations and content timing can be managed with careful planning and a clear understanding of industry guidelines.
   • Focusing on factual information without personal opinions ensures compliance and builds trust.
4. Building Authentic Connections:
   • Being genuine and offering real value strengthens client relationships.
   • Jen emphasizes the importance of trust and open communication in her business approach.
5. The Rising Popularity of Podcasts Among Seniors:
   • Podcasts are increasingly popular with the over-65 demographic, making it a timely medium for reaching her audience.
   • Leveraging this trend can enhance engagement and expand her client base.

What's Next?

Visit www.pixiehealthinsurance.com to learn more about Jen's services and how she can assist with your health insurance and prescription drug plan needs.

Stay Tuned:

Keep listening to Podcasting Badass for more expert insights on utilizing podcasting to grow your business and connect with your ideal audience. Don't forget to subscribe and leave a review!

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In today’s episode, Steve sits down with Brian Orr, a branding expert and founder of BrandingLab.co, to discuss the critical role of branding in podcasting and business growth. They explore the differences between branding and marketing, the importance of consistency, and how to effectively position yourself or your business in the minds of your audience. Whether you're a podcaster, entrepreneur, or interested in personal branding, this episode offers valuable insights into building a strong brand identity.

Key Takeaways:

1. Understanding Brand vs. Marketing:
   • Branding is about how your audience perceives and talks about you; it's their interpretation of your message.
   • Marketing is the method by which people find you; it's about visibility and outreach.
2. Consistency is Crucial:
   • Maintaining consistent messaging, content, and promises is essential for building trust and a strong brand identity.
   • Inconsistencies can lead to audience disengagement and dilute your brand's impact.
3. Define Your Audience and Goals:
   • Before starting a podcast or any marketing effort, clarify who you're trying to reach and what action you want them to take.
   • Tailor your content to meet the needs and interests of your target audience.
4. The Power of Personal Branding:
   • People prefer to do business with people, not faceless companies.
   • Developing a personal brand helps individuals connect authentically with clients and customers.
5. Leverage Your Strengths and Delegate:
   • Focus on what you do best and consider outsourcing tasks that don't align with your skills, such as podcast production.
   • Collaborating with others who excel in areas where you don't can enhance your overall effectiveness.
6. Storytelling as a Tool:
   • Sharing stories of challenges and successes can position you as an expert and provide value to your audience.
   • Decide whether you or your guests are the "hero" of your podcast to effectively connect with listeners.

What's Next?

Visit BrandingLab.co to learn more about Brian Orr's branding services, including corporate training and personal coaching. If you're looking to strengthen your brand identity, connect with Brian for expert guidance.

Stay Tuned:

Keep listening to Podcasting Badass for more expert insights on podcasting, branding, and business growth. Don't forget to subscribe and leave a review!

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In today’s episode, Steve sits down with Gayle Goodfriend from Goodfriend Honey Co. to discuss the sweet journey from hobbyist beekeeper to entrepreneur. They delve into the importance of using the right keywords and buzzwords for SEO discoverability, especially for podcasters and small business owners. Gayle shares how she turned her passion for bees into a thriving business offering natural honey products and skincare solutions. Whether you're interested in beekeeping, natural skincare, or enhancing your online presence, this episode is packed with valuable insights.

Key Takeaways:

1. From Hobby to Business:
   • Gayle transitioned from a 40-year career as a mortgage broker to launching Goodfriend Honey Co.
   • She started beekeeping as a hobby ten years ago and turned it into a business in January.
   • The abundance of honey and beeswax led her to create natural skincare products.
2. The Power of In-Person Networking:
   • Local networking events have been instrumental in growing her business.
   • Word-of-mouth referrals have connected her with spas and repeat customers.
3. Embracing Social Media and Online Presence:
   • Despite initial hesitations, Gayle recognizes the need to enhance her online marketing.
   • Plans are underway to improve her website and social media engagement to reach a national audience.
4. Understanding Keywords vs. Buzzwords:
   • Steve explains how using specific keywords can improve SEO and help potential customers find you.
   • Buzzwords are memorable phrases that resonate with your audience but may not impact SEO directly.
   • Combining both can enhance online visibility and brand recognition.
5. Tailoring Content to Your Ideal Customer:
   • Gayle's products cater to individuals with skin issues like eczema and dermatitis.
   • Focusing on natural, chemical-free skincare solutions appeals to her target audience.
   • Using customer-focused keywords can attract those seeking natural remedies.
6. Exploring the Potential of Podcasting:
   • Gayle considers starting a podcast to educate others about beekeeping and natural skincare.
   • Sharing her expertise could position her as an authority and expand her customer base.

What's Next?

Visit www.goodfriendhoney.com to explore Gayle's natural honey products and skincare solutions. Keep an eye out for updates on her enhanced online store and potential podcast launch!

Stay Tuned:

Continue listening to Podcasting Badass for more expert insights on podcasting, branding, and growing your business. Don't forget to subscribe and leave a review!

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In today’s episode, Steve sits down with Missy and April from Alliance Print Services to explore the crucial role of visual branding in podcasting and beyond. They discuss how effective logo design and professional printing can elevate your brand, common pitfalls to avoid, and tips for ensuring your visual elements make a lasting impression. Whether you're a podcaster needing eye-catching artwork or a business owner aiming to enhance your branding, this conversation offers valuable insights.

Key Takeaways:

1. Professional Logo Design Matters:
   • Missy and April emphasize the importance of professionally designed logos that translate well into print.
   • They discuss common issues with DIY designs and how their skilled graphic designer can help create versatile, high-quality logos.
2. Understanding Color Consistency:
   • They explain the challenges of matching digital colors to print and the significance of Pantone Matching System (PMS) colors.
   • Flexibility is key when exact color matches aren't possible due to different printing processes and materials.
3. Simplicity is Key in Design:
   • Intricate details may not reproduce well in certain printing techniques.
   • They advise focusing on clean, bold designs for clarity and impact across various mediums.
4. Innovative Promotional Products:
   • The duo shares unique ideas like branded beach balls, cooler bags, and rack cards with detachable business cards.
   • Choosing the right promotional items can leave a memorable impression on clients and customers.
5. Evolving with Printing Technology:
   • April reflects on advancements from traditional methods to modern digital presses.
   • They highlight new services like laser engraving and dye sublimation to meet diverse client needs.

What's Next?

Visit www.sobersteve.com for more information on Steve’s Podcast Launch Program and his Branding and Business Bootcamp for Badasses suffering from PodPhobia.

Connect with Alliance Print Services!

Enhance your branding with Missy and April's expertise. Reach out to Alliance Print Services for personalized solutions to bring your visual branding to life.

Keep listening to Podcasting Badass for more expert insights and tips to become a true badass in the podcasting world!

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In today’s episode, Steve, the Podcast Guy, shares four essential tips for taking a break from your podcasting routine without losing your audience or risking podfade. Drawing from his personal experience during Hurricane Milton, he dives into strategies that help you plan for breaks, keep your listeners engaged, and ensure a successful return. Whether you're facing unexpected events or planning some time off, Steve's insights will guide you through maintaining your podcast's momentum.

Key Takeaways:

• Plan Ahead and Batch Content: Steve emphasizes the importance of recording episodes in advance. By batching your content, you can schedule releases during your break, ensuring your audience continues to receive consistent value even when you're away. This proactive approach helps prevent listener drop-off and keeps your podcast top of mind.
• Re-release Valuable Past Episodes: If creating new content isn't feasible, Steve suggests re-releasing older episodes with a fresh 1-2 minute introduction. This strategy not only revitalizes valuable content that newer listeners may have missed but also keeps your feed active without the heavy lifting of producing new episodes.
• Communicate with Your Audience: Open communication is key. Steve discusses how announcing your break across your podcast episodes and social media platforms builds trust and keeps your audience informed. Whether you have the foresight to announce in advance or need to make a quick update, keeping listeners in the loop ensures they know you’ll be back.
• Set a Clear Return Date and Stick to It: Holding yourself accountable by setting a specific return date is crucial. Steve highlights how committing to a comeback date not only motivates you but also reassures your listeners. Sticking to this date helps prevent podfade and shows your audience that you're dedicated to providing them with ongoing value.

What's Next?

Visit www.sobersteve.com for more information on Steve’s Podcast Launch Program and his Branding and Business Bootcamp for Badasses.

Stay tuned for upcoming episodes where Steve will coach four aspiring podcasters through brainstorming sessions—offering insights that you can apply to launch or enhance your own show. Keep on podcasting!

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In this week’s episode of Podcasting Badass, host Steve Bennet-Martin sits down with Drs. Ina and Glenn Nozek, holistic health professionals, to discuss how they’ve used their passion for wellness education to create engaging content like webinars, and how they can transform that content into a powerful podcast. 🎙️

The Nozeks share their journey of educating people about the "toxic truth" behind environmental toxins, with a special focus on water filtration and purification. 💧 From live seminars to virtual webinars, they’ve been spreading awareness about how everyday toxins affect our health and how we can protect ourselves. Now, Steve helps them envision how their webinars can be turned into podcast episodes that work as evergreen lead magnets for their business. 🌱

If you’re curious about turning your existing content into podcast gold, or just want to learn more about holistic wellness and reducing your toxic load, this episode is packed with inspiration and actionable insights. 🌟

Key Takeaways:

• Repurposing Webinars for Podcasts: Steve explains how you can turn existing business content, like webinars or seminars, into engaging podcast episodes that work for you 24/7 as lead generators.
• The Toxic Truth: Drs. Ina and Glenn talk about the importance of water filtration, especially in Florida, and how toxins in our water impact our health in ways most of us don’t even realize.
• Avoiding Podfade: Learn how to stay consistent and avoid “podfade”—when podcasters stop releasing content without notice—by planning ahead and staying committed to your content schedule.
• 
  

Call to Action:
Want to dive deeper into the "toxic truth" about water and holistic health? Connect with Drs. Ina and Glenn via Facebook or text Ina directly at 732-300-1925 for more information about their webinars, seminars, and soon-to-launch podcast!

Follow Us:
Follow Steve on Instagram @PodcastingBadass for more tips, and make sure to subscribe to Podcasting Badass wherever you’re listening to get new episodes packed with tips, tricks, and expert advice on how to channel your inner podcasting badass! ⚡🎙️

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In today’s episode, Steve shares the unexpected ways podcasting can transform you into a total badass. He dives into the personal and professional growth he experienced through his podcasting journey, from speaking confidently to becoming a marketing wizard. Whether you’re an experienced podcaster or someone just considering starting, Steve's insights show how podcasting can help you improve in five key areas.

Key Takeaways:

• Speaking Confidently: Steve talks about going from hating the sound of his own voice to becoming a more confident speaker and interviewer. Learn how reducing filler words and improving storytelling makes you a better podcaster and communicator in everyday life.
• Graphic Design & Branding: Podcasting forced Steve to become skilled at creating graphics and branding content. He shares how he went from someone who thought he wasn’t creative to designing quick and effective graphics on the fly, all while learning to confidently promote his work.
• Sales & Marketing: With a decade of sales experience, Steve explains how podcasting took his skills to the next level. He offers tips on how to effectively grow your show through sales and marketing, and why this skill set is critical to podcasting success.
• Social Media Content: Podcasting solves the eternal "What do I post?" question for social media content creators. Steve shares strategies for repurposing podcast episodes into engaging social media content using tools like Opus Clip to easily create reels and graphics.
• Life Satisfaction: Beyond business, Steve reflects on how podcasting has improved his overall happiness. He shares how it has changed his confidence, mindset, and personal branding, and how his Wheel of Life scores have skyrocketed since podcasting full-time.

What's Next?

Visit www.sobersteve.com for more information on Steve’s Podcast Launch Program and his Branding and Business Bootcamp for Badasses suffering from PodPhobia.

I mentioned turning episodes into reels using Opus Clip, so here's a special link to get you started with free premium features!

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Announcing Podcast Launch Protocol- 

• Why? This show, Podcasting Badass, is for all podcasters at all stages of their journey, and the mix of tune-up and brainstorm episodes helps with tips and tricks at all zones of podcasting success, but hit the ground running and never gave brand new potential podcasters a safe place to learn the basics- enter Podcast Launch Protocol!
• Podcast Launch Protocol will give you two dozen episodes covering everything a potential or struggling podcaster needs to consider! From defining your ideal listener and niche to discussing episode formats and branding, I’ll deliver the information in a simple, engaging, and impactful way to make it easy to launch or relaunch a successful and profitable podcast.
• Episodes will alternate between solo episodes, where I cover essential need-to-know insider tips I’ve learned over the past five years of podcasting, and coaching episodes, where you get to experience me putting those skills into action while adapting a business into a podcast.

******Here is the exciting part, if you are listening to this in September or October of 2024- I need clients to coach for these episodes! If you are pod-curious, and interested in discussing how to launch your podcast, or if you are struggling and ready to rebrand and relaunch, let me help you with FREE coaching! ****

• I will cover one topic each, and they have informative topics that will help any pod-curious business person or Pod-Paddler struggling to stay afloat, such as:
  • Niching, Word Branding, Visual Branding, Expert Positioning, Calls to Action, and more!
  • To get involved email [email protected] with the subject “Podcast Launch Protocol” with your name and biggest struggle to apply today!

Podcast Launch Protocol will be launching on November 4th, so stay tuned! In the meantime, I am always accepting general Tune-Up and Brainstorm applicants over at www.sobersteve.com , so apply today to get some guidance on how you can channel your inner Podcasting Badass!

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Summary:
In today’s episode, Steve dives into the five main reasons your podcast isn’t growing and how to fix them. Whether your message isn’t clear or you’re relying too much on interviews, Steve breaks down the mistakes you might be making and shares actionable tips to turn things around. If you’ve been feeling stuck in neutral with your podcast, this episode is for you!

Key Takeaways:

1. Your Message Isn’t Clear: Podcasts that focus on a niche perform better. Studies show that 60% of listeners stick with shows highly relevant to their personal interests.
2. They Can’t Find You: With over 5 million podcasts out there and 75% of them "podfaded" away, your show can get lost in the mix. Make your podcast title clear and searchable, so it doesn’t end up in the graveyard of forgotten shows.
3. Your Cover Art Sucks: First impressions matter! If your cover art isn’t clear or eye-catching, people won’t click. Fix that by using bold, readable fonts and making sure it communicates what your show is about.
4. You Aren’t Talking About or Promoting It: If you’re not promoting your podcast, no one else will! Make it a habit to talk about it on social media and in real life. 93% of podcast listeners discover new shows via word of mouth.
5. You’re Only Doing Interview-Style Episodes: Stop hiding behind your guests. Solo episodes and client journey stories help you position yourself as an expert and build stronger connections with your audience.

Call to Action:
Is your podcast stuck in neutral? Apply for Steve’s 2 Week Tune-Up Program, starting November 1st, and get your podcast back on track. Email [email protected] with the subject line "Two Week Tune-Up" to apply!

#Podcasting #PodcastGrowth #PodcastTips #RebrandYourPodcast #PodcastMarketing

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In this episode, Sober Steve, the Podcast Guy, shares insights and strategies for launching or relaunching your podcast before the new year. If you’ve been thinking of starting a podcast or need a refresh for your current show, this episode will help you understand why the fall is the best time to get started. Steve also offers tips to avoid procrastination, so you don’t have to compete with the crowded January 1st podcast launch rush.

Key Takeaways:

• Why launching before the new year is advantageous compared to a January 1st launch.
• Podcasting listenership spikes in January, but launching with more episodes prepped in advance gives you a competitive edge.
• Only 44% of podcasters make it past their third episode; don’t be one of them!
• Launching in the fall allows you to have 10-12 episodes by January, making it easier for listeners to discover and binge your content.
• Podcast listenership increased by 10% in 2023—this is a growing medium, and there’s no better time to start!

Tips for Launching:

• Start now to build content and SEO visibility.
• Focus on your unique voice and personality to stand out.
• Avoid the January 1st rush where many podcasters compete for attention.

What's Next? Need help launching your podcast? Head over to sobersteve.com to sign up for a free brainstorming session where we’ll discuss your podcasting dreams and tackle any obstacles in your way!

Follow me on Threads @podcastingbadass to continue the conversation and stay updated!

#Podcasting #HowToPodcast #PodcastLaunch #PodcastGrowth #PodcastMonetization #PodcastingTips #LaunchNow #FallPodcastLaunch