Are you a business owner, podcaster, or someone growing something?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey breaks down why podcasting creates customers and why podcasting is more than just recording conversations.

Terryl shares how he started podcasting without fully understanding the business side. At first, the focus was helping people, creating content, and having conversations. But over time, Terryl realized that content alone is not enough if there is no offer, no sales process, and no clear way to make money.

This episode covers three major lessons:

-You have to have a way to make money

-You have to ask for the money

-You have to understand the data

Terryl also shares what he learned from running webinars, getting engagement from Facebook ads, collecting testimonials, and realizing that media can continue working long after it is created.

The biggest takeaway is simple: podcasting creates customers when it builds awareness, creates trust, and connects people to a clear offer.

If you are a business owner, podcaster, or entrepreneur trying to grow your brand, this episode will help you think differently about podcasting, media, offers, sales, data, and customer growth.

Failure Is Knowledge helps multifamily investors build their brand through podcasting.

Contact:

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