In this episode we’re talking about one of the biggest reasons that people don’t start their shows.

Imposter Syndrome

Have you ever had that feeling that you’re going to be found out? Or that you’re not good enough or qualified enough or experienced enough to do something in your life or business? But in reality, you're more than qualified and more than enough and you might even have a tonne of experience in it too but you still don’t feel good enough. This worrying way that women in particular dismiss our success, our experience and creativity leads to a fear of being ‘found out’ and stress.

Tara Swart, Neuroscientist and Author of ‘The Source’ says that alongside the feelings of “not deserving” imposter syndrome leads to lower levels of the serotonin which relates to mood, and low levels of dopamine which are connected to reward and motivation. So that interestingly, whether you are male or female, the lower your confidence, the lower your testosterone levels, meaning you are less likely to take healthy risks like going for a promotion or start your podcast!

I used to feel like this when I first started out in my business and doing the work I do online but then I got real. I realised that it was holding me back from doing the things I wanted to do and have the life I wanted to live. I spent too much time thinking I wasn’t qualified enough or experienced enough. I worked with my amazing coach on this and did the work to move past it.

The reality is that I have over 20 years of business experience, I’ve coached and mentored hundred or individuals. I have a Masters in HR and Coaching as well as a national training award.

I know my shiz.

And you know what, a few years ago I would have totally shied away from saying all of that to you but I know my worth now. I know how much I help people and how much care and time I put into my clients and students. I’d have been worried about you thinking to yourself or even saying to me ‘who the hell do you think you are?!’

But honestly now, I don’t care!

I care about what you think but anyone who isn’t out there doing the things they really want to do and taking action don’t get to have an opinion or a vote on how I run my business or what I do. Does that sound harsh or do you wish you felt that confident about your own ability enough to not care about if people think you’re good enough? Good. Ok, so I’m going to help you with that in this episode.

You might be thinking what the heck is this to do with podcasting? Well some of you have amazing ideas for podcasts and haven’t started them yet because you’re saying to yourself ‘who the hell would listen to me?’

If that’s you, this is for you. In the episode I share 3 strategies to help you get rid of the imposter syndrome when it rears it’s head.

Tune in to learn the 3 strategies which are:

1. Develop a new script
2. Fake it till you make it
3. Look for evidence and acknowledge

Join the Start Your Podcast in 6 Weeks group programme before 24th January 2020 HERE

In this episode we're unpacking the question I get asked most often. How do I make money from a podcast?

We explore 6 different ways to monetise your show including:

• Advertising & Sponsorship
• Selling a service or product
• Selling someone else’s service or product
• Merchandise
• Patreon
• Events

Join my exclusive new training '6 Must Do's to Start Your Podcast Strong' HERE

In this episode 11 different experts in their fields share their best pieces of advice for you if your starting or scaling your business to set up in the best way for the new year and decade!

Join my FREE 5 day Plan Your Podcast Experience starting 9th-15th January HERE if you're looking to start your podcast this year too!

Here is a summary of the advice from the entrepreneurs in this episode:

KC Rossi - Business Coach

Cultivate self confidence by doing

Elaine Batho - Life & Wellness Coach

Develop a mindset of confidence, resilience, self belief & courage, Get help, Have structure, Be adaptable and flexible

Lynsey Cowan - Elite VA

Outsource your tech

Alex Grzybek - Confidence Rockstar

Share your story

Isabella Nair - Personal Branding and PR Coach

Just do it even if you feel scared to

Claire Winter - Cracking Content Club

It’s not about you. It’s about your customers!

Virna Cothrill - Business Strategy and Operations Consultant

Don’t wait to track your business finances

Louise Lewis - Louise Lewis Coaching

You get to decide what your business looks like

Yvonne Rosney - YMR Coaching and Development

Rome wasn’t built in a day - Be patient

Aditi Singh - Raising World Children

Always be willing to adapt.

Isabel Lydal - Curiosity and Clarity Market Research

Always keep learning about your target customers

In this episode I’m with the brilliant Ruth Kudzi from the Path to Success podcast. Ruth was in my group programme ‘Start Your Podcast in 6 Weeks’ earlier this year with her VA and absolutely smashed her launch! Ruth is so humble but she did sooo well and went straight into the Apple Podcast charts in week one! 

Here are the highlights from the episode:

{3:18} Ruth’s reason for starting the podcast and what she wanted to achieve with it.

{5:23} The best thing that’s happened since Ruth started her podcast

{7:09} How Ruth realised she could do so much with her podcast

{8:58} Ruth’s favourite podcasts right now

{14:52} Ruth’s advice for those people looking to start a podcast

If you’re looking to start your own podcast download the ‘Start Your Podcast Checklist’ HERE

Connect with Ruth:

Listen to Path to Success HERE 

Connect with Ruth on Instagram HERE

Join Ruth’s Facebook group HERE

In this episode I’m with the fabulous Sam Comerford from Germination Creation Coaching talking about her podcast Play, Learn & Grow.

Here are the highlights from the episode:

{1:16} What the podcast is about and who it’s for

{2:50} How Sam wanted to be a Radio DJ and how this led her to podcasting

{5:04} The best thing about podcasting for Sam

{7:02} The most frustrating part of podcasting for Sam

{9:13} What to do when things feel difficult

{10:34} Sam’s favourite podcasts

{13:21} Sam’s advice for newbie podcasters and those looking to get started

If you’re looking to start your own podcast download the ‘Start Your Podcast Checklist’ HERE

Connect with Sam:

Listen to Play, Learn, Grow HERE

Connect with Sam on Instagram HERE

Connect with Sam on her Facebook page HERE

In this week's episode I share with you the 7 reasons you need a podcast for your business.

Download the Start Your Podcast Checklist HERE

In this episode I’m talking with my student, Elaine Haligan from the Parent Practice Podcast. Alongside her business partner Melissa, Elaine runs the Parent Practice, an organisation enabling parents to bring out the best in their children.

Since launching their podcast 8 weeks ago, Elaine and Melissa hit the Top 10 in Apple Podcasts for Parenting shows and continue to rank in the charts for Parenting and Kids & Family podcasts.

Elaine has also created a free gift for you called 5 Minute Guide To Being a Calmer Parent. Which you can download HERE.

Tune into this episode if you’re thinking about starting your own show.

Here are the show highlights:

{1:36} Complexities of parenting in the 21st century

{2:31} Why Elaine and Melisa started their podcast

{3:44} The best thing that’s happened since starting their podcast

{4:32} Getting into the global Apple Podcast charts

{11:30} Star students are the ones that ask questions

{12:09} Differentiating yourself in a competitive market

{14:17} Elaine’s ‘why’

{15:46} The most challenging part of starting a podcast

{17:39} Advice for people starting out with podcasting

(18:10) Elaine’s favourite podcast right now

{21:38} More advice for those getting started with podcasting

{27:28} Elaine’s free gift for the listeners

If you’re going to have an interview based podcast or at least some interviews then you’re gonna want to have a process for having guests come on your show.

At the beginning of starting your show and even more when it grows you’ll be inundated with people wanting to be on your podcast. So getting this process down from the start will help you no end. Plus, if you have a VA or a team it will massively cut down on their time too.

In this episode I’m going to talk you through a process for getting your guests prepped for your podcast interview.

I’ve also created a free Guest Information Sheet Swipefile that you can literally copy and paste to use for your own show.

You can download the Guest Information Sheet here.

Here are the highlights from this episode:

{1:55} Getting guests to book in with you themselves

{2:47} The importance of a pre-interview chat and what to talk about in that time

{5:16} Reframing that you are doing the guests a favour and giving them a platform to reach new people for free!

{7:43} How to make sure your guests turn up prepared

{7:48} The Guest Information Sheet Swipefile breakdown which covers:

• Preparation
• Equipment
• Where to record
• Prep. if video recording
• Wifi
• Interview structure
• Example questions
• Interview joining instructions
• After the interview
• Link to community
• Contact details

Resources mentioned in this episode

    Calendly   

One of the biggest reasons that people tell me they haven't quite yet started their own podcast is time.

So I'm sure you can all relate. People think that it's going to be just another thing that they have to do in their already busy week.

• You've got your blog to write,

• you've got your emails to send out,

• you've got to go live in your group and on your page,

• you’ve got client calls to make,

AND all the other hundred and one things that you've got to do in your business.

But what if things could be different with your podcast?

Rather than thinking of your podcast as something extra that you've got to do, you can actually think about your podcast as being at the centre of absolutely everything you do in your business.

In this episode I’m going to guide you through a very simple model about how your podcast can be at the center of your business and everything else can come off of it.

It will save you so much time and energy and it will just feel much simpler for you.

So, if you've been thinking about starting your own podcast, but you're worried about time and getting everything into your week when you're already manic busy, then this is for you!

The model I’m sharing  puts your podcast right at the center of everything that you do. At the heart of it. If you imagine a spider diagram with your podcast in the middle and then coming out of it we've got all the other aspects of your business.

What are all the different aspects?

• Blog

• Facebook Live & IGTV

• Social media posts

• Courses & Programs

• Membership

• Book

• YouTube

I’ve created a free worksheet for you to help you plan out how you’ll repurpose your own podcast. You can download it here.

Here are the highlights from this episode:

{1:34} Introduction to a simple model to help you repurpose your podcast episodes.

{3:03} Repurposing into Blog posts

{5:16} Repurposing into Facebook Lives and IGTV

{06:40} Repurposing into Social Media posts

{9:15} Repurposing into Courses & programmes

{10:28} Repurposing into Memberships

{11:12} Repurposing into Books

{12:30} Repurposing into YouTube

Resources mentioned in this episode:

Rev.com

Zubtitles

Wavve.co

Camtasia

In this episode we're talking about 5 different formats for your podcast and the benefits and drawbacks of each so you can decide which is right for you.

For full show notes go to the podcast page 

Get your free workbook to accompany this episode HERE