In this excerpt from the Abundant Author® Expert series, Megan Dougherty of One Stone Creative, author of Podcasting for Business, shares how authors can use podcasting to grow their book at launch and beyond.

She introduces the Business Podcast Blueprints—five strategic purposes (relationship building, audience engagement, thought leadership, conversion, and content)—and explains how podcasts can increase reach, sales, SEO, and speed up knowing, liking, and trusting.

Practical tips and data-backed reasons make this a useful guide for authors considering podcasting as a next step in their author platform.

To learn more about Megan and podcasting for authors: https://onestonecreative.net/

To learn more about the Abundant Author® Hive and Expert Series: https://www.greenheartliving.com/author-expert-series