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Podcasting is the Ultimate B2B Marketing Hack
Did you know that 70% of B2B marketers say content marketing, including podcasts, generates leads effectively? Podcasting isn’t just for entertainment—it’s a powerful tool for building relationships, establishing authority, and opening doors to business opportunities. In this episode, I break down why podcasting is the go-to strategy for B2B marketing and how it can help you connect with the people you want to do business with.
Podcasting allows you to get in the room with decision-makers without pitching. Instead of cold emails or awkward networking events, a podcast creates a space for meaningful conversations. Whether you’re using an in-office studio or recording remotely on platforms like Riverside.fm, your podcast becomes a relationship-building machine. Plus, with AI and automation, maintaining a show has never been easier. I also share how a 64% guest-to-client conversion rate at my 9-to-5 proved the effectiveness of podcasting for business growth.
Key Takeaways
Podcasting is a relationship-first marketing tool that naturally leads to business opportunities.
You don’t need a huge audience—your focus should be on the guest, not just the listeners.
Setting up a podcast studio at your office or using remote tools like Riverside.fm makes B2B podcasting seamless.
AI and automation tools help streamline the podcasting process, saving time and effort.
Creating a marketing kit for your guests increases the impact of each episode and expands your reach.
Follow me on InstagramConnect on Facebook
If you've been on the fence about launching a B2B podcast, this is your sign to go for it. Your voice matters, and podcasting could be the game-changer your business needs. Tune in, take action, and start building relationships that drive real results.
Links and Resources
Follow me on Instagram
Connect on Facebook
View all episodes
By Steph ShoellDid you know that 70% of B2B marketers say content marketing, including podcasts, generates leads effectively? Podcasting isn’t just for entertainment—it’s a powerful tool for building relationships, establishing authority, and opening doors to business opportunities. In this episode, I break down why podcasting is the go-to strategy for B2B marketing and how it can help you connect with the people you want to do business with.
Podcasting allows you to get in the room with decision-makers without pitching. Instead of cold emails or awkward networking events, a podcast creates a space for meaningful conversations. Whether you’re using an in-office studio or recording remotely on platforms like Riverside.fm, your podcast becomes a relationship-building machine. Plus, with AI and automation, maintaining a show has never been easier. I also share how a 64% guest-to-client conversion rate at my 9-to-5 proved the effectiveness of podcasting for business growth.
Key Takeaways
Podcasting is a relationship-first marketing tool that naturally leads to business opportunities.
You don’t need a huge audience—your focus should be on the guest, not just the listeners.
Setting up a podcast studio at your office or using remote tools like Riverside.fm makes B2B podcasting seamless.
AI and automation tools help streamline the podcasting process, saving time and effort.
Creating a marketing kit for your guests increases the impact of each episode and expands your reach.
Follow me on InstagramConnect on Facebook
If you've been on the fence about launching a B2B podcast, this is your sign to go for it. Your voice matters, and podcasting could be the game-changer your business needs. Tune in, take action, and start building relationships that drive real results.
Links and Resources
Follow me on Instagram
Connect on Facebook