This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson. 

I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you).

Topics covered in this episode:

• FOX News vs. podcasting as platforms for news and commentary
• The potential profitability of podcasting and the importance of honest and transparent content
• Recent scandals surrounding Tucker Carlson and FOX News
• The specifics of FOX News' business model and the difficulties of breaking into major broadcast companies
• The importance of creating loyal and connected audiences

Episode Timestamps:

[00:03:11] Tucker Carlson's credibility and FOX News' viewership (and alleged misinformation)

[00:05:36] Why FOX News has traditionally had more viewers than other cable television networks

[00:09:03] How FOX News makes money (and how they've lost it via legal and sexual harassment settlements)

[00:10:00] Why people still defend FOX News despite court evidence saying the network and hosts lie to viewers

[00:16:58] A warning against blindly following popular figures on FOX News

[00:18:34] Why Tucker Carlson is the next Bill O'Reilly

[00:20:53] Connecting authentically with your podcast audience and why this is crucial to building a loyal following across different digital platforms

[00:22:01] Why FOX News dumbed-down its content (and how this is biting it in the ass)

[00:28:32] Why podcast hosts shouldn't talk down to their audience

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