From the secret beach hut studio, Podcasting Veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski continue their discussion of how you can develop a lifestyle business that allows you the freedom to focus on family, travel and the things that matter most in life. This week, they’ll talk about monetizing your podcast with recurring subscriptions with Ravi Jayagopal, “the coolest geek on the planet.”

Ravi created his first website in 1997 when his wife was pregnant and he couldn’t fin a website with Indian baby names. He has remained a pioneer, always on the cutting edge of digital marketing. Ravi consults with thousands of clients helping them to create profitable, online businesses using membership sites and recurring subscriptions. But he doesn’t just coach, he creates. He invented the concept, and coined the term, “Content Dripping”. He also created the first-ever WordPress membership plugin, Digital Access Pass, that allows you to “drip content” to your members. Ravi’s podcast, Subscribeme.fm focuses on making, marketing and monetizing digital content using membership sites and recurring subscriptions. Who better to tell us about the many possibilities of membership sites for podcasters?

Beyond all that, Ravi’s a good guy. Remembering his humble beginning, he gives over $100,000 a year to help children in Indian who live in extreme poverty.

Why Membership Sites for Podcasters?

Because DOSAA is better than DOGPOO. Well, obviously. Dog poo stinks. That’s why they call it poo. But in this case, Ravi is using DOGPOO to describe a sales structure where you create content and get paid for it only once. Kind of a drag. Starting a membership site means that you can create that same content and get paid for it again and again. Ravi will tell you how to create a “table of contents” that will define the content that you can drip out to your members. He’ll even tell you how non-digital businesses can benefit from creating a membership site.

From Someone Who Knows

Ravi’s been in this business for a while (remember 1997?), so along with some crazy stories about how things worked “back in the day”, he’s got a lot of useful information to share. Click play to hear:

* The advantages of membership sites for podcasters (even if you don’t have a subscription to sell)

* Why you should use WordPress

* The difference between DOGPOO and DOSAA

* The thing that will keep inspiring you to make better products and services

* What to look for in a membership software program

* Why you don’t want to have your first eight shows ready before you launch your podcast

* What “content dripping” is

* Why Ravi created his own podcast player

Resources:

We’ve got plenty of resources for you this week because whenever Ravi can’t find what he wants, he makes it! So along with his podcast telling you how to market and monetize your content with membership sites and subscriptions, we’ve also got links to Ravi’s WordPress plug-in to automate your membership site as well, as his Cool Cast Player. (Yeah, why do podcast players have to be ugly?) And of course, James has some information to share as well.

* Podcast of the Week – SubscribeMe.fm

* Tool of the Week – Digital Access Pass

* Ravi’s Podcast Player – Cool Cast Player

* FREE Report of the Week – Core Elements of the “No-Fail” Podcast

Podcasting Veteran, James Martell comes to us from the secret beach hut studio to share the secrets of his podcasting success. James has the most successful podcast in the affiliate marketing business, and his been doing that podcast for 13 years- that’s over 400 episodes. And in those 13 years, James has missed less than one episode per year.

Compare that with this sad statistic: The average podcaster does seven episodes and then disappears. Their show simply fades away to nothing. That’s a shame. Not only are they missing out on a great marketing tool that could be bringing in up to 80% of their clients, but they’re also failing to capitalize on all the work they did to put out those first seven episodes.

So why has James been so successful when so many other podcasts fade? It’s not because he’s super organized. Nor is he super techy. (In fact, James would completely deny both of those qualities.) The secret is that all those years ago, James and his colleague (someone who in today’s terms would be called a podcast producer) set up a system to make producing the show easy.

What’s in a Podcast?

If you’re a podcast listener, you know that podcasts usually have a host, possibly a co-host and often an interesting guest. But listen closely and you’ll notice a few more things, an intro and an “outro”, an occasional advertisement. And there are a lot of things you don’t hear, ums and ahs and coughs and sneezes. It’s not that those things don’t happen. They do. And they get recorded. So someone has to come along later and removes the gaffs and pauses and makes everything sound like it was recorded in a professional studio, not a beach hut.

Then there’s the show notes. They have to be written to be enticing to humans, but written with SEO in mind.

And then you have to publish…and distribute to all of those different podcasting directories.

Hmm. Having a podcast is starting to sound like a lot of work. It’s understandable that so many podcasters throw in the towel after seven episodes. The trick to keep from getting bogged down in technical issues and running out of time is simple – get some help.

What Can Podcast Production Service Do for You?

James explains how a podcast production service can do everything from editing the audio to ensure professional quality production to distributing and promoting your show on all the podcasting directories. Listen now to hear:

* How you can put out a professional podcast in just one hour per week

* The secret to consistency

* The reason James has been so successful with The Affiliate Buzz

*  What kinds of podcast production services are available

* The benefits of using a virtual producer

* Using your virtual producer to oversee your writer

It’s so easy; James says he literally just has to show up. That only leaves one question – what will you do with all of your spare time?

Resources:

You’ve come to the right place! Who would be a better resource for podcast production services than someone who’s been podcasting consistently for 13 years? James knows what you need to put out a successful podcast and makes those tools available to you here:

* Virtual Producer Services

* Report of the Week – Twelve Core Elements of a No-Fail Podcast

Once again, Podcasting veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski are tucked into the secret beach hut studio to talk about marketing a podcast. A podcast can be a passive way to attract clients to your business, or it can be tool for creating passive income. This week, they are joined by Jeremy Reeves, CEO of Kaizen Marketing Inc. Jeremy will share with us exactly how he combines a well-thought strategy with good copy to create more profit, more automation and more freedom.

Jeremy will explain what a sales funnel is and how you can use it to get consistent cash flow (among many other benefits). Jeremy has worked with the worlds leading entrepreneurs, adding tens of millions to their bottom lines. He is a frequent speaker at “invite-only” marketing events, offers free webinars, writes for the marketing industry’s top blogs and, of course, hosts a podcast – Sales Funnel Mastery.

But it wasn’t always that way. Jeremy started out as a copywriter and was putting in long days to support his family. Then one day he had the transformative idea of combining his writing skills with a bigger strategy. Jeremy focuses on things impact the bottom line; sales positioning, congruency between products and simple follow-up systems. He is considered one of the world’s leading authorities on building sales funnels.

Did He Say 80%?

Actually, no. He said over 80% of his clients come from his podcast. Wow! That’s a great conversion rate. Once you’ve mastered the art of attracting listeners to your podcast, you’ll have a ready base of people who are interested in what you have to offer, trust in your authority and feel like they already know you.

When James and Kimberly asked Jeremy why he started his podcast, he gave an unusual answer. But wrist pain aside, Jeremy has found podcasting to be an excellent tool for building authority in his field and bonding with listeners. Now that he’s 50-some episodes in, he says that clients treat him like he’s a celebrity.

And is working himself to the bone to earn that celebrity status? Nope. Jeremy says that he rarely makes an outline for, or even edits, his podcast.

Here’s What You’ll Hear

Jeremy is an expert in his field, so this show goes beyond the basics of marketing a podcast. Listen now to learn:

* What a sales funnel is

* What you get when you combine a well-thought strategy with great copy

* How podcast can separate you from your competition

* How to leverage podcast guests into joint-venture partners

* How to use a sales funnel for podcast marketing

* How your podcast can help you bond with listeners until they’re ready to become customers

* How to increase authority in your field by choosing the right guests for your podcast

Resources:

As usual, James and Kimberly want to help you connect with today’s guest, as well as offering tips for marketing a podcast. Not finding what you want here? Check out the show notes for some past episodes. You’ll find everything from advice on increasing downloads to finding the best (and most affordable) podcasting equipment.

* Podcast of the Week – Sales Funnel Mastery

* Podcast of the Week – Episode 23 – Make Money Podcasting with Heather Osgood

* Report of the Week – Core Elements of the “No-Fail” Podcast

Podcasting veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski are tucked into the secret beach hut studio to talk about strategies for developing a lifestyle business so that you can spend less time doing business and more time enjoying travel, your family and the things that matter most. This week they join award-winning marketing professional and social media strategist, Patty Farmer to discuss how you could be making money podcasting.

Patty is a professional speaker and host of the web radio show The Networking CEO. She is also the co-author of two highly acclaimed books: Make Your Connections Count and Success in High Heels. Patty created BizLink Networking, an organization that leverages Return on Relationships to connect business people to the contacts, tools and resources that will best serve their needs. She creates customized action plans to help entrepreneurs define their goals, identify their target market and outline the steps needed to market their businesses and achieve their goals.

As an accomplished public speaker, accustomed to live audiences, Patty knows the power of the spoken word. She immediately recognized the potential of podcasts and web radio.

Patty uses her experience as host of the weekly radio show, The Networking CEO—Connecting Entrepreneurs Online™, to share ideas on making money podcasting. Her show includes interviews with businesses owners and experts (she frequently interviews more than one guest at a time), and presents the challenges and triumphs of business networking. Patty is a big believer that collaboration should not only increase one’s network, but also one’s net worth.

Putting It All Together

Patty is all about collaboration. Networking is her specialty. But she doesn’t just bring people together. Patty is also adept at bundling her products and services. She tells James and Kimberly how she uses her radio show as a test run to see if her guests would be could candidates to include in a live event. Then she goes on to explain her latest strategy (a strategy you could use for making money podcasting), which could be described as blog sandwich.

Making Money Podcasting

Do podcasts make money? Patty is all about marketing. In fact, her advise to new podcasters is to focus immediately on how they’ll monetize their shows. And Patty views every change as an opportunity for a new start. Listen now to hear her take on:

* The differences between a radio show and a podcast, and how to know which one is right for you

* The importance of having a Virtual Assistant

* How to bundle products and services together to attract a larger audience

* The three questions you need to ask in order to develop a strong marketing strategy

* How to create an action plans using marketing, social media and networking to help you reach your business goals

* The importance of developing a “stick strategy”

* What she would do differently if she were to start over again

Resources:

As always, we want to offer resources so that you can use the information you’ve heard in the show to develop a passive income for yourself. Along with James’s report that will tell you how to make money podcasting, be sure to check all the great information on Patty’s website:

* Web Radio Show – The Networking CEO—Connecting Entrepreneurs Online™

* Patty’s website – PattyFarmer.com

* Report of the Week – Core Elements of the “No Fail” Podcast

From the secret beach hut studio, twelve-year podcasting veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski talk with Amy Jo Corkern about how to make money with a podcast. As always, James and Kimberly focus on strategies to develop a passive income so you can spend more time doing the things that really matter. Amy Jo agrees. She tried trading hours for dollars and decided she wasn’t fan. So she went into business for herself. Today, she’ll tell James and Kimberly how she got her podcast, The VIP Lounge, off to such a successful start. She’ll share her strategies for building an audience, for always having content ready and for offering a few little extras that will make your podcast stand out.

Amy Jo is a success coach and has a degree in Art Therapy and certifications in Coaching, Holistic and Integrative Health, and Complementary and Alternative Medicine. She started her own company, Soul Paint Co. in 2012 and was soon awarded the POP Scholarship by the National Association of Women Business Owners. Amy Jo helps women become the bosses of their own lives, by overcoming self-limiting beliefs and creating businesses that support their lifestyle.

Being such a successful entrepreneur, Amy Jo was also quick to discover how to make money with a podcast. The freshly launched VIP Lounge podcast is a platform for sharing women’s success stories. Amy believes in having an easy, conversational tone (she tells James and Kimberly that she rarely edits her shows) and in offering value to her listeners.

How to Make Money with a Podcast

Do podcasts make money? Only if people listen to them. Amy knows how to build an audience. She had her business in front of over 40,000 people within eight weeks of becoming self-employed. She also made a splash when starting her podcast. Amy Jo tells James and Kimberly how she set a target date for launching her podcast, and then took steps to ensure her own accountability.

Not only did she launch the VIP Lounge Podcast on schedule (her schedule!), but she did it with a bang. Amy Jo will share the strategies she used to immediately attract listeners to her podcast. And if you’re wondering whether or not those strategies worked, Amy’s show was listed in iTunes as New and Noteworthy by its third episode.

What You Will (and Won’t) Hear

As usual, you’ll hear lots of tips about how to make money with a podcast. James also asked Amy Jo for her favorite success quote. She has one, a famous quote from Mark Twain, but you won’t hear it in the show. What you will hear is:

* How to cultivate a mindset that gets you past your fear of failure and get you making money podcasting

* How to set a target date for launching your podcast and ensure you’ll stick to it

* Strategies for creating a backlog of interviews so that you always have content ready for a podcast

* How to select guests that will give you off the charts ratings

* How to enhance your podcast with training and workbooks

* The biggest challenges to having a podcast – even for a techie

* Amy Jo’s advice to new podcasters (this is starting to sound familiar…)

Resources:

In addition to links to Amy Jo’s website and her podcast, we’ll also tell you what it was that Mark Twain said about the two most important days of your life…

* Podcast of the Week – The VIP Lounge

* Tool of the Week – Google Calendar

* Amy Jo’s website – Soul Paint Co.

* Amy Jo’s favorite quote – “The two most important days in your life are the day you are born and the day you find out why.

Twelve year podcasting veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski are in the secret beach hut studio discussing blogging vs. podcasting. Of course, they see podcasting as one of the best strategies for developing a passive monthly income, allowing you to work less and earn more. But a successful blog can do that too. So what’s the advantage of a podcast?

One obvious advantage is that you can listen to the content while keeping your eyes on the road. Innovations like Apple Car Play and Android Auto make podcasting the perfect medium for reaching people who don’t have time to sit in front of screen reading your blog posts.

Blogging vs. Podcasting? Why not both?

Should I blog or should I podcast? Either way, your main job is creating valuable content for your audience. From a competitive point of view, podcasting has clear advantages. Let’s face it. There are a lot of blogs out there – an estimated 450 million in fact. Compare that to a mere 185,000 podcasts and you can see how much less competition you’ll have as a podcaster.

But, maybe it’s not really an either or situation…Bacon and eggs. Peas and carrots. Tropical seas and fruity drinks. Some things were just meant to be together. As James and Kimberly will describe, blogging and podcasting go hand in hand to help you reach a wider audience and convert them into paying customers. The research you’ve done to create a blog post can be the basis for your podcast. And the show notes you write to promote your podcast can become your blog post.

In fact, if you have an existing blog, James will tell you how to use it to create the content for your first podcast episodes. As a blogger, you already have a built in audience and a huge store of content just waiting to be converted into an audio format. So what are you waiting for?

If you’ve followed the show, you’ve notice that guests repeatedly say they wish they would have started their podcasts sooner. As a blogger you have the foundation already set and James has created a free Webinar to help you get started converting that content into a podcast.

Pearls of Wisdom

You’ve heard how James likes to spend his time swimming with the turtles. Sometimes when he’s floating around in those tropical seas, he pulls up some pearls. He’ll share a few of those here:

* Why the answer to the blogging vs. podcasting question is a no-brainer

* Some dramatic statistics that show how much less competition there is for podcasters vs. bloggers

* How a podcast can amplify the reach of your blog

* How podcasting allows you to side-step the issue of duplicate content

* How to use your existing a blog to get started podcasting

* Why bloggers are already half-way there on creating a podcast

Resources:

James and Kimberly want to share a few useful podcasting tools, as well as a couple of past episodes you may have missed:

* #017 – The Non-interview Show – Nothing Scripted and Surprises Welcome with Dr. Ryan Gray of The Premed Years Podcast!

* #013 – “My Podcast Changed the Relationship I Have with Prospects and Clients!” says Ed Keay-Smith of the Business Marketing Show

* FREE Report – Core Elements of the “No-Fail” Podcast

Twelve year podcasting Veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski join us from the secret beach hut studio to talk about one of their favorite topics – making money podcasting. This week they’re joined by Heather Osgood. Heather is the host of the Leap to Grow podcast. Surprisingly however, that’s not what James and Kimberly want to talk to her about. Heather is also the founder of True Native Media– a leading-edge business that specializes in connecting podcasters with paid sponsors.

Heather Osgood is a serial entrepreneur, who likes to live outside her comfort zone and push for continual self-improvement. Having a deep background in both media (she worked in the radio and newspaper industries for years) and Advertising Sales, Heather was surprised to discover how little advertising there was on the podcasts she listened to. So she started a business to find advertisers and sponsors for quality podcasts.

Love That’s Real Will Not Fade Away

Ever go to listen to your favorite podcast and discover that it’s not there, not anywhere, just suddenly gone? It can be a bit heartbreaking if it’s a podcast you really love. Heather will tell James and Kimberly her theories on why podcasts fade away. Then she goes on to suggest that podcasters have a responsibility (to themselves and their listeners) to make sure they don’t fall into these traps. Heather suspects that a lot of people could be making money podcasting, but when they fail to connect with advertisers and sponsors, they get discouraged and quit doing their shows.

Making Money Podcasting

Do podcasts make money? Yes! As a matter of fact, James will open this episode by reviewing various strategies for monetizing your podcast. One of those strategies is, of course, advertising. Successful podcasters have committed, niche audiences – something advertisers crave. That’s where Heather comes in. She’ll tell us what she considers to be the markers of a quality podcast (one that she can sell advertisers on). Then she’ll explain how she goes about getting to know your podcast, your business and your advertising needs.

Once she has all of that in place, Heather works to connect podcasters with sponsors and advertisers that fit. After all, you wouldn’t want to give a testimonial for a product you didn’t really believe in. Heather makes sure you won’t have to.

Like James and Kimberly, Heather wants you to be making money podcasting. That’s why she shares so much great information in this episode. Click play to hear:

* Five different strategies for monetizing your podcast

* The top reasons for pod fading and how to avoid them

* How to connect with advertisers and sponsors if you have less than 5,000 downloads per month

* The two most important things a podcaster should look for in an advertiser

* The three things an advertiser looks for in a podcaster

* Where and how often to place ads in your show

* How long an ad should remain on your show

* How to insert ads into past episodes

* How much you can expect to earn from podcast advertising

Resources:

Heather loves business and loves podcasts. She’s committed to helping ensure her clients are making money podcasting. So along with the usual links to a podcast and a report, we also have a link to Heather’s business.

* Podcast of the Week – The Leap to Grow Podcast

* Tool of the Week – True Native Media

* FREE Report – 12 Core Elements of the “No Fail” Podcast

Once again, we join Podcasting Veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski in the secret beach hut studio. This week James will discuss how to syndicate your podcast so that you can reach a massive audience. Since the goal is to work less so you have more time to enjoy travel, family and the things that make life worth living – you can count on James and Kimberly to offer solutions that are within your reach. They told you about setting up a low cost podcasting studio. They told you about seven awesome podcasting tools the cost less than $30 each. So you can rest assured that when they talk podcast syndication, they’re going to make things easy.

Podcasting is the best-performing online engagement tool. In fact, the number of podcast listeners has doubled since 2003. Setting up an Audio Broadcast Network will get your podcast in front of the largest possible audience, with the least possible effort. Imagine hitting publish and having your show will automatically upload to the various podcasting directories, to your website and to your social media accounts.

The Low Down on Downloads

You’re learning to syndicate your podcast so you can reach more listeners, but how do you know how many people are actually hearing your show? Downloads are easy to count, but not everyone who downloads your show will listen to it. And, as Kimberly testifies, not everyone who listens, downloads.

Once you learn how to syndicate your podcast, James and Kimberly will tell what tools to use to really know who your audience is. They could be people downloading your show to listen to while they work out. Or they could be live streaming your show using one of the many new WiFi in the car devices. Finding out who your audience is will help you know how to convert them into paying customers.

Don’t Forget the Show Notes!

James has a sad story to tell about searching in iTunes for a friend’s podcast. He knew the name of the show. He knew the name of his friend. But he couldn’t find the podcast in iTunes, which is one reason it’s important to have some SEO-friendly show notes. And SEO isn’t just for Google anymore. James will explain how keywords are used by podcast directories, as well.

There are various options for creating text to support your podcast – summary paragraphs, transcripts and show notes. James and Kimberly will tell you why show notes are your best option.

Hears What You’ll Hear

Click play to hear James and Kimberly tell you:

* The Power of One – How to focus in on what you’re good at and automate the rest

* How to get started on creating your Audio Broadcast Network

* Why you need Show Notes and what they should include

* How your Show Notes can help you monetize your show

* How to know how many people are listening to your show

Resources:

In case you missed an episode (it happens to the best of us, even to Kimberly), Kimberly wanted to recommend a couple of past shows:

* #018 – 7 Killer Podcasting Tools Podcasters Absolutely Love (and Would Hate to Have to Live Without)

* #017 – The Non-interview Show – Nothing Scripted and Surprises Welcome with Dr. Ryan Gray of The Premed Years Podcast!

* Report of the Week – Core Elements of the “No-Fail” Podcast

Today Podcasting Veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski continue their discussion of building a lifestyle business so that you can spend more time enjoying travel and family by talking with Kevin Koskella of The Freedom Lovin’ Podcast. Kevin loves travel, loves fitness and doesn’t like to be tied down. He doesn’t like to be told what to do either. He calls himself unemployable. So the opportunity to develop a passive income podcasting was the perfect solution for this freedom lovin’ guy.

Kevin Koskella was a competitive swimmer living in a tiny apartment in Sydney when he began reading How I Found Freedom In An Unfree World, by Harry Browne. Since then, he’s been obsessed by the idea of freedom. Kevin’s definition of freedom is broad. It includes not only financial freedom (like the kind you can get when develop a passive income podcasting), but also philosophical freedom. Kevin says he’s a fairly introverted guy, but that he always believed he could express himself on the radio, making podcasting the perfect medium. Kevin’s show, The Freedom Lovin’ Podcast, explores the fun of being free – travel, business options for achieving freedom and what freedom really means.

Along with sharing his personal story, Kevin will share how he formats his show (blog-style lists as well as interviews), where he finds topics and guests and what he would do differently if he could start all over again. And Kevin doesn’t like to work for free (no passion projects here!), so he’ll talk about monetizing his show.

Would You Like to Be Unemployable?

Are you skeptical as to whether or not it could really happen? Are there really people who live on passive income? Yes, there are. As a matter of fact, Kevin describes how because of his love of, and insistence on, total freedom, he’s become completely unemployable. James and Kimberly suspect that they are unemployable too.

Being unemployable affords Kevin a lot of freedom. He and Kimberly slip into reminiscing about Bali, a place where, according to Kevin, it feels like nothing really matters. Kimberly describes it as feeling like stepping into a dream.

The Keys to Freedom

James and Kimberly have already told you how to syndicate your podcast to reach a massive audience. Kevin offers a few more tips you can use to develop a passive income podcasting so that you too can become unemployable. Listen now to hear:

* Three great books that inspired Kevin to pursue his freedom lovin’ lifestyle

* The difference between being self-employed and owning an internet business

* How to get ideas for topics from your subscribers

* Little things you can do to get your podcast ranked

* Tips for building a membership site

* How you can combine two very different disciplines to create content that really stands out

* How to target your audience, book the right guests and really rock on your first five shows

Resources:

Kevin has not one, but two podcasts. Of course, one of them is probably only relevant if you’re preparing for a triathlon. Who knows? You might decide to do just that with all the free time you’ll have after you’ve developed a passive monthly income!

* Podcast of the Week – The Freedom Lovin’ Podcast

* Podcast of the Week – The Tri Swim Coach Podcast

* Tool of the Week – Evernote

Once again, Podcasting Veteran, James Martell and Digital Marketing Strategist, Kimberly Juchnowski are tucked into the secret beach hut studio to talk podcasting. They’ve talked about setting up a studio on a budget, and they’ve talked about the advantages of podcasting for health coaches before. Today they’ll hear from Ali Shapiro of the Insatiable Podcast. Along with some seriously inspiring stories of rediscovering health, Ali will offer her best podcasting tips, describe the format for her show, tell us what she would have done differently if she could go back in time and give her take on why podcasting is the perfect medium for health coaches.

Ali Shapiro is a health coach pioneering a new way to approach food, health and weight loss. Her work is informed by her own 18-year struggle with her weight, and by having had cancer as a teenager. While earning a Masters degree in coaching at the University of Pennsylvania, Ali combined her knowledge of functional medicine and holistic nutrition, to create an innovative health coaching method, Truce with Food™.

Perfect Medium for Complex Information

Ali had a startling encounter in a doctor’s office once. She looked at her own health care records and realized that she had been defining health as not having cancer. Cancer–free is a great thing to be, but it’s not all there is to health. As she began to delve deeper, Ali stumbled on a big advantage that podcasting offers health coaches. Health is complex. It’s unique to individuals. It’s not black and white. Everything you need to know for a healthy life can’t be contained in a sound bite or a Tweet. Podcasting offers enough time to explore the nuances of health information.

Ali noticed that people’s views about health were also being shaped by the things that get omitted, the stories we don’t hear. Her podcast provides an excellent way to get this information out. And, like coaching, it’s intimate. It feels like a conversation with your listeners.

Ali uses her podcast not only to attract new clients (and that’s already happening even though her podcast is new), but also to build authority for the book she’s writing. Podcasting gives her a voice in the health-coaching field.

Podcasting also provides a mechanism for connecting with colleagues. Ali loves working with her clients, but she craved collaboration. In a field that can feel like the Wild West (there aren’t any real industry standards), Ali felt like an outsider. Her podcast has provided the vehicle for connecting with the professionals she wants to work with and building her network.

Today’s Podcasting Tips

Along with Ali’s very gripping personal story, you’ll hear how she uses her podcast to:

* Stay in touch with clients who don’t spend a lot of time online

* Offer ongoing support and value for her clients between sessions

* Reach out to a complimentary client base, supplied by her co-host

* Create content for social media by pulling quotations from her podcast

* Build her professional network as she identifies guests for her show

* Audience building tips for podcasters

Resources:

As always, James and Kimberly want to offer concrete resources to go with your new podcasting tips. After, you’ve had a chance to listen to Ali’s podcast, use James’s report to get started on your own:

* Podcasts of the Week – Insatiable

* Tool of the Week – Canva (send quotations from your podcast via social media)

* Report of the Week – Twelve Core Elements of a No-Fail Podcast