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HTD Episode 9 — Saturated? Nope. You're Just Late, And That's Still Early.Everybody's telling me the podcast market is saturated. The data says otherwise — and in this episode, I drop the receipts.The creator economy just crossed $200 BILLION and is growing 22% annually. The U.S. creator economy alone projects to hit $671B by 2035. There are 4.5 million podcasts in existence, but only 10–11% are actively publishing. *44% of podcasts quit before episode 3.* Just *21 episodes* puts you in the top 1% on the planet.If you're an entrepreneur, small business owner, or someone with expertise sitting on the sidelines wondering if you missed the boat — Chris has news for you: *the ship hasn't even been built yet.*00:00 The saturation myth01:00 Three keys: clear message, consistency, commitment02:20 The $200 billion creator economy04:58 Crowded market vs. growing market07:00 4.5M podcasts, 90% abandoned09:30 Your life is your unfair advantage13:00 Audiences don't want information — they want YOU14:55 Why podcast trust beats most other media17:20 Stay in your lane19:47 Block your recording time like a client appointment22:30 Why consistency beats talent (the Jerry Rice principle)25:00 The 100th episode mark27:00 HTD Podcast Coaching & Production launch🎙️ *HTD Podcast Coaching & Production:*"Bring Us The Story. We Refine The Vision."Message development → Show format → Weekly production → Thumbnails → Multi-platform distribution → Social clips. The full stack.📧 *FREE 30-minute consultation:* [email protected]/marketing🌐 *Subscribe for more:* Educate. Elevate. Inspire.*Easy. Comfortable. Connected.*—*Follow HTD:*LinkedIn → Chris Flowers / Here's The DealFacebook → Here's The DealInstagram → @heresthedealbizTikTok → @heresthedealbizBuzzsprout, Spotify & Apple Podcasts → Here's The Deal🎙️ *Subscribe via any podcast app:*RSS Feed → https://feeds.buzzsprout.com/2613143.rss#heresthedealbiz #mybizcoaches #videomarketing #easycomfortableconnected #podcasting #creatoreconomy #podcastcoaching #entrepreneurpodcast #howtostartapodcast #podcastproduction #businesspodcast #smallbusinesstips #contentcreator #podcastlaunch #podcaststats2026
By Here's The Deal5
33 ratings
HTD Episode 9 — Saturated? Nope. You're Just Late, And That's Still Early.Everybody's telling me the podcast market is saturated. The data says otherwise — and in this episode, I drop the receipts.The creator economy just crossed $200 BILLION and is growing 22% annually. The U.S. creator economy alone projects to hit $671B by 2035. There are 4.5 million podcasts in existence, but only 10–11% are actively publishing. *44% of podcasts quit before episode 3.* Just *21 episodes* puts you in the top 1% on the planet.If you're an entrepreneur, small business owner, or someone with expertise sitting on the sidelines wondering if you missed the boat — Chris has news for you: *the ship hasn't even been built yet.*00:00 The saturation myth01:00 Three keys: clear message, consistency, commitment02:20 The $200 billion creator economy04:58 Crowded market vs. growing market07:00 4.5M podcasts, 90% abandoned09:30 Your life is your unfair advantage13:00 Audiences don't want information — they want YOU14:55 Why podcast trust beats most other media17:20 Stay in your lane19:47 Block your recording time like a client appointment22:30 Why consistency beats talent (the Jerry Rice principle)25:00 The 100th episode mark27:00 HTD Podcast Coaching & Production launch🎙️ *HTD Podcast Coaching & Production:*"Bring Us The Story. We Refine The Vision."Message development → Show format → Weekly production → Thumbnails → Multi-platform distribution → Social clips. The full stack.📧 *FREE 30-minute consultation:* [email protected]/marketing🌐 *Subscribe for more:* Educate. Elevate. Inspire.*Easy. Comfortable. Connected.*—*Follow HTD:*LinkedIn → Chris Flowers / Here's The DealFacebook → Here's The DealInstagram → @heresthedealbizTikTok → @heresthedealbizBuzzsprout, Spotify & Apple Podcasts → Here's The Deal🎙️ *Subscribe via any podcast app:*RSS Feed → https://feeds.buzzsprout.com/2613143.rss#heresthedealbiz #mybizcoaches #videomarketing #easycomfortableconnected #podcasting #creatoreconomy #podcastcoaching #entrepreneurpodcast #howtostartapodcast #podcastproduction #businesspodcast #smallbusinesstips #contentcreator #podcastlaunch #podcaststats2026