Underpricing doesn’t just hurt you. It cheats your client too because you’re stretched thin, rushed, and operating on volume instead of value.If someone says, “That’s too expensive,” the answer isn’t to discount yourself. The answer might be: we’re not a fit. The right people won’t argue with your price.If you don’t know your numbers, someone else will decide them for you.You can’t build a big life with small pricing. Comfortable pricing creates uncomfortable futures. The 3 Numbers You Must Know:Real cost to deliverTrue capacityIntentional profitIf you need help working through this please let's talk about it. https://calendly.com/heresthedeal/chr...Chapters00:00Game Day Excitement and Team Spirit01:27Understanding Pricing for Profit01:56The Importance of Knowing Your Costs04:39Setting Healthy Margins07:18Pricing for the Lifestyle You Want10:16Delivering Quality Service11:47Balancing Work and Life13:52The Impact of Pricing on Life Quality16:22Building a Brand with Value18:50Adjusting Prices for Quality Service20:59Creating Tiered Pricing Options23:00Negotiating with Clients24:34Setting Boundaries with Pricing27:32Long-Term Client Relationships29:29The Importance of Clarity and Confidence30:59Strategizing for the Future

In this episode of "Here's the Deal," host Christopher Flowers reflects on the legacy of Chris Cornell and transitions into a critical discussion about pricing strategies for entrepreneurs. He emphasizes the importance of pricing for profit rather than fear of rejection, arguing that many business owners undervalue their time and expertise. Chris shares personal experiences from his banking career and current business practices, highlighting the need for a mindset shift regarding self-worth and pricing. He stresses that pricing should reflect the value one brings to the table, and that rejection often stems from a lack of clarity in communicating that value to potential clients.Chris further elaborates on the consequences of underpricing, including increased workload and stress, and the importance of focusing on high-value clients. He encourages listeners to recognize their worth and to price their services accordingly, suggesting that doing so not only protects their time but also enhances their ability to serve clients effectively. The episode concludes with a promise of a follow-up discussion on how to price strategically to attract the right clientele without scaring them away.

We’re back.

In the first episode of 2026, Christopher Flowers breaks down why short-form video is no longer a “nice to have” for business owners, it’s the expectation.

If you can talk about your business for 30 seconds, you can be on camera for 30 seconds. No acting. No perfection. Just real conversations turned into content that builds trust and drives growth.

In this episode, you’ll learn:

• Why 30–90 second videos outperform long-form content

• Why authenticity beats perfect scripting every time

• How video creates a constant sales loop, even while you sleep

• How Here’s The Deal removes the dread of video creation

Video doesn’t need to be complicated.
It just needs to be done.

🎙️ Listen now and start using video the smart way.

🔗 Learn more: https://www.heresthedeal.biz

On-Camera Confidence: Be Real, Consistent | HTD Ep 40If being on camera makes you freeze, this episode is for you. Chris breaks down why authenticity beats polish, how to treat the lens like a friend, and why consistency builds know-like-trust. Mess up? Keep rolling—your message is what converts. And if you want coaching that’s Easy, Comfortable, Cost Effective, HTD will guide you take-by-take until it clicks.Chapters00:00 Cold open: camera nerves are normal00:18 Authenticity beats perfect performance02:10 “You don’t need to be an actor”04:05 Talk to the camera like a friend06:20 Mistakes are fine—post the progress08:15 Consistency → know, like, trust10:05 Video as your 24/7 sales engine12:00 HTD coaching: Easy, Comfortable, Cost Effective13:20 Press record & CTACTA:Subscribe for weekly episodes that Educate, Elevate, Inspire. DM “CAMERA” on any platform to get HTD’s on-camera coaching details.

Here’s The Deal — Authenticity Builds Trust Faster Than Any Ad.In this episode, we break down why authenticity outperforms ads, algorithms, and even the biggest marketing budgets.People don’t connect with brands — they connect with people.And when you show up on camera as your true self, you instantly create trust, relatability, and loyalty. In this episode:Why authenticity wins attention in 2025-26The emotional psychology behind trust on videoHow storytelling creates connection (and conversions)Real examples of brands building audiences through vulnerability5 ways to make your next video more authentic Remember:“Ads interrupt. Authentic videos invite.”If you want your audience to feel something, not just see something — this episode is for you.

Call to Action✅ Subscribe for weekly episodes that educate, elevate, and inspire entrepreneurs✅ Visit https://heresthedeal.biz to learn how we help business owners tell their stories through video✅ Listen on Spotify and follow @heres_the_deal_biz

You’re repeating yourself a thousand times a year — telling the same story, explaining the same value, answering the same questions. What if you could automate that message and scale your presence 24/7?In this episode of Here’s The Deal, Chris Flowers breaks down how one well-crafted video can replace a thousand sales calls, free up your time, and pre-sell your audience before they ever book a call.Inside this episode:*How to turn one video into a 24/7 sales system*Why authenticity on camera builds instant trust*The psychology behind video conversion*Why “done” beats “perfect” when it comes to content*How small businesses can automate trust with video Stop chasing customers — let your story sell for you. Watch the full episode & start building your automated video presence today.Subscribe to the Here’s The Deal for more entrepreneurial insights! https://www.youtube.com/@heresthedeal827?sub_confirmation=1https://podcasters.spotify.com/pod/show/heresthedealbizSchedule a meeting to talk about being a featured guest on the show, or video marketing opportunities: https://calendly.com/heresthedeal/30min#heresthedealbiz #mybizcoaches #videomarketing #easycomfortablecosteffective

In this episode of Here’s The Deal, I go deep into the why behind the show. This isn’t just a podcast—it’s a movement to educate, elevate, and inspire the next generation of entrepreneurs.I share the story of my mother, a single mom who never gave up, and how her struggle planted the seed for my mission: to give entrepreneurs the belief, knowledge, and tools they need to build a business with purpose. If you’re facing a career redirection, or if you’ve been thinking about starting your own business but don’t know where to begin—this is for you. Here’s the deal: A setback might just be the setup for your true calling. In this episode, you’ll learn:Why purpose-driven business matters more than profitHow small business stories can inspire communitiesThe role of video storytelling in building trust & visibilityWhy delegation and strategy are keys to scaling successfullyHow faith, resilience, and bold moves create breakthroughs Remember Denzel Washington’s words: Don’t aspire to make a living, aspire to make a difference. That’s what this show is about.Subscribe today and let us tell your story through video—so together we can Educate, Elevate, and Inspire.   / @heresthedeal827  https://podcasters.spotify.com/pod/sh...Schedule a meeting to talk about being a featured guest on the show, or video marketing opportunities: https://calendly.com/heresthedeal/30min00:00The Purpose Behind the Podcast03:06Inspiration from Personal Experience06:01Navigating Career Redirection08:57The Importance of Purpose in Business11:47Building a Business That Can Thrive Without You14:48The Role of Delegation and Resources17:34Embracing Bold Moves and Setbacks20:39The Power of Storytelling in Business23:30Creating Value Through Video Content26:26Networking and Building Connections29:12Closing Thoughts on Education and Inspiration#heresthedealbiz #mybizcoaches #videomarketing #easycomfortablecosteffective #entrepreneurship #businessgrowth #startupmindset #purposeoverprofit

Here’s The Deal: Episode 3 of 3 is LIVE! Here’s The Deal — where we Educate, Elevate, and Inspire. Let us Tell Your Story Through Video.We’re wrapping up our 3-part series: Keeping The Main Thing The Main Thing.Entrepreneurs face constant noise, distractions, and “shiny” opportunities. But here’s the deal—growth only happens when you stay laser-focused on the business you were called to build.In this final episode, we cover:00:45 – Why shiny things derail your business02:30 – Keeping core clients top of mind04:40 – The cost of losing focus (30% of startups fail chasing mismatched ideas)07:00 – Don’t abandon your “why” – the reason you started09:30 – Build a business that runs without you12:00 – Delegation, distractions, and saying NO14:20 – Diversify the right way (when 25%+ of revenue comes from one client/channel)16:45 – Call to Action: What is your Main Thing right now? Episode Challenge: What’s distracting you from your Main Thing right now? What can you pause, delegate, or delete this week to refocus? Drop your answers below, and let’s hold each other accountable. Subscribe on YouTube to catch every episode →    / @heresthedeal827   Learn more: www.heresthedeal.biz#heresthedealbiz #mybizcoaches #videomarketing #easycomfortablecosteffective#entrepreneurmindset #businessgrowth #focus #entrepreneurlife #smallbusiness

In Episode 2 of our “Keeping The Main Thing The Main Thing” series, we’re getting real about:Is your business dependent—or diversified? Diversifying revenue streams and supply chains—but only if it aligns with your main purpose *Saying NO to clients that distract from your mission* Why relying on one major client is a risk, not a business strategy *Using diversification to protect your core, not replace itOne client isn’t a business. It’s a dependency.One distraction could cost you the consistency that built your brand. This week’s challenge:What’s one thing you need to pause, delegate, or delete to realign with your Main Thing? Drop it in the comments or DM us your answer. Watch the full episode now – and remember to SUBSCRIBE → https://youtube.com/@heresthedeal827?si=JcSk2xA9cfFmTFo6

#heresthedealbiz #mybizcoaches #videomarketing #easycomfortablecosteffective#entrepreneurmindset #businessgrowthtips #diversifywisely #businessstrategy #smallbusinessowner

Ep 1 of 3 Keeping The Main Thing The Main Thing What is the core of your business? Your main offer, main audience, main promise?You can’t be all things to all people — clarity creates consistencyMaintaining focus on your core offering instead of chasing every revenue path helps build predictable, scalable workflows.A Forbes Fed survey (released March 2025) shows more small businesses reported revenue declines than gains in 2024—highlighting the peril of drifting off a clear mission Forbes.When sales are flat or sliding, staying anchored to your core becomes your most reliable growth lever.Yes, diversified revenue streams are important — smart, strategic, and sustainableBUT: Diversification should support the mission, not dilute itAsk: “Is this opportunity aligned with my brand, or just shiny and exciting?”"Keep the main thing, the main thing.""Stay focused on your core business.""What is your main thing right now?"Chapters00:00 Keeping the Main Thing, the Main Thing05:26 The Importance of Focus and Consistency10:10 Diversification and Its Role in Business12:38 Call to Action: Reassessing Your Main ThingTune in next week for Ep 2 Don’t Over-Rely on One Client or Sector#HeresTheDeal #mybizcoaches #BusinessGoals #SEO #Branding #AI #B2B #videomarketing #costeffective #easycomfortablecosteffective #CommercialRealEstate #MarketTrends