Podcasting Secrets

Podcasting Secrets

By Nathan GwilliamBusinessMarketing
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Podcasting Secrets episodes

  • How 'Quilter on Fire' Built a Global Community Across 30+ Countries with Brandy Maslowski

    In this episode of Podcasting Secrets with host Nathan Gwilliam, Brandy Maslowski reveals how she transformed from firefighter to award-winning Quilter on Fire podcast host serving the global quilting community through 230+ episodes over five years. After 100 failed episodes as Canadian Quilt Talk with regional branding that limited growth, Brandy rebranded inspired by Entrepreneurs on Fire, opening the USA market that now represents 75 percent of listeners and recently won the 'Women in Podcasting Award' for community-centered content creation. Discover the monetization strategy that invites 10 potential advertisers weekly until converting one, then bundling ads into media kits; Learn why hiring a professional podcast producer drastically improved quality and boosted listener-ship.

    Share this with niche podcasters struggling to monetize specialized audiences and subscribe to Podcasting Secrets for weekly strategies from creators who've cracked the code.

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Brandy Maslowski:

    LinkedIn: https://www.linkedin.com/in/brandy-maslowski-88017926/

    Website: https://quilteronfire.com/

    Podcast: https://quilteronfire.com/podcast/

    YouTube: https://www.youtube.com/@QuilteronFire

    Instagram: https://www.instagram.com/quilteronfire/

    Facebook: https://www.facebook.com/QuilteronFire/

    0 min
  • How This CEO Grew to 30 States in 240 Markets Using His Podcast

    In this episode of Podcasting Secrets with host Nathan Gwilliam, Dan Claps reveals how 10 percent of Voda Cleaning and Restoration franchise buyers consumed his podcast content before investing while scaling to 240 markets across 30 states, despite never watching or listening to his own 160 episodes because if results are good it's for the audience not his ego. Discover the double dipping strategy that records business conversations you need to have anyway then shares with wider audiences eliminating entrepreneurial time conflict, how hiring part-time editors and podcast managers on Upwork for weekly project fees means you record 30 minutes then walk away never thinking about post-production again, why starting with terrible Zoom audio then upgrading gradually beats waiting for perfect equipment, how appearing on other established podcasts weekly creates network effect growth through cross-promotion, the Headliner software strategy creating Instagram LinkedIn reels that hook viewers before full episodes, and why making podcasts selfishly about topics you want to learn attracts genuinely curious audiences while teaching skills that grow your actual business simultaneously.

    Share this with entrepreneurs struggling to justify podcast time investment and subscribe to Podcasting Secrets for weekly strategies from creators who've cracked the code.

    Follow, Like & Subscribe:

    Podcasting Secrets: Website: podcastingsecrets.com | YouTube: @podcasting-secrets | Instagram: @podcastingsecrets | LinkedIn: poduppodcasting

    Nathan Gwilliam: LinkedIn: nathangwilliam

    Dan Claps: LinkedIn: @Dan-Claps | LinkedIn (Podcast): I Fired My Boss Podcast | Website: myvodafranchise.com
    0 min
  • How Podcasting Feels After 25 Years of Business and $50M Exit with Brian Balduf

    In this episode of the Podcasting Secrets show with host Nathan Gwilliam and guest Brian Balduf, shares his journey from building and selling a video company over 25 years to launching CEO Bros After Hours with multi-camera production from day one. Discover why starting with video gives podcasters a competitive advantage during the industry's audio-to-video transition, the brutal truth about being all in as an entrepreneur that costs friendships and family time, and proven strategies for surviving economic crashes. Learn the product development approach that separates year one experimentation from monetization planning, how to handle YouTube's arbitrary content flags, and why most podcasters quit by episode five when reality hits. Plus, get tactical advice on guest management, understanding your audience beyond basic demographics, and marketing strategies after publishing dozens of episodes. Brian reveals financial planning mistakes entrepreneurs make, the power of sharing authentic failure stories, and networking tactics that compress learning curves significantly.

    Subscribe to Podcasting Secrets for weekly strategies & tactics for podcast monetization and growth. Share this episode with fellow podcasters ready to turn their platform into revenue.

    Follow, Like & Subscribe:

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Brian Balduf:

    LinkedIn: https://www.linkedin.com/in/brianbalduf/

    CEO Bros After Hours:

    Website  : https://www.ceobros.com/

    YouTube: https://www.youtube.com/@CEOBros

    LinkedIn: https://www.linkedin.com/company/ceo-bros/

    Facebook: https://www.facebook.com/CEOBrosAH

    X/Twitter: https://www.x.com/CeoBrosAH

    Instagram: https://www.instagram.com/ceobrosah

    E-Mail: [email protected]

    34 min
  • The $600 Sponsored Episode Strategy That Actually Works with Deborah Anne Coviello

    In this episode of the Podcasting Secrets with host Nathan Gwilliam, guest Deborah Anne Coviello reveals her proven podcast monetization strategy on her show, Drop-In CEO that converted cold-pitch guests into $600 sponsored episodes covering 50% of production costs monthly. Discover the exact templated system she uses to filter 30-35 monthly pitches, why raising prices from $150 to $600 increased conversions, and the premium package that makes sponsors say yes. Learn podcast growth strategies that earned top 1.5% ranking through consistent quality over viral tactics, content buffer systems that prevent burnout, and authentic storytelling techniques that build loyal audiences. Plus, get the framework for balancing multiple weekly episodes, charging what your platform is worth, and turning podcast relationships into business opportunities without becoming a prisoner to your publishing schedule.

    Subscribe to Podcasting Secrets for weekly monetization strategies and growth tactics that work. Share this episode with fellow podcasters ready to turn their platform into revenue.

    Follow, Like & Subscribe:

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Deb Coviello(The Drop-In CEO)

    LinkedIn: https://www.linkedin.com/in/deborahcoviello/ (Deborah A. Coviello)

    The Drop-In CEO:

    Website: https://DropInCEO.com/

    Free Gift: https://DropInCEO.com/gift

    Podcast: https://DropInCEO.com/podcast/

    X/Twitter: https://twitter.com/DropInCEO/

    Instagram
    : 
    https://instagram.com/DropInCEO/ 

    40 min
  • How 'Immigrantly' Podcast Raised $150K with a Network of 7 Shows with Saadia Khan

    Discover proven podcast growth strategies and network building techniques that helped Saadia Khan create 7 successful shows and secure $150,000 in funding from American Public Radio. Learn essential podcast tips for authentic storytelling, audience building tactics that work without millions of downloads, and podcast marketing strategies that attract broad audiences from niche topics. Get actionable content creation workflows, podcast monetization methods beyond CPM advertising, and the authenticity framework that builds genuine listener connections. Plus, discover YouTube podcast growth tactics, sponsorship strategies for smaller shows, and the network expansion blueprint that scales podcast businesses sustainably.

    Follow, Like & Subscribe:

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Saadia Khan:

    Instagram: https://www.instagram.com/itssaadiak/

    Twitter: https://twitter.com/swkkhan

    LinkedIn: https://www.linkedin.com/in/saadia-waqas-khan-bb7a765/

    Personal Email: [email protected]

    Immigrantly Podcast Network:

    Website: https://immigrantlypod.com/

    Instagram: https://www.instagram.com/immigrantlypod/

    Twitter: https://twitter.com/immigrantly_pod

    TikTok: https://www.tiktok.com/@Immigrantlypodcast

    YouTube: https://www.youtube.com/@Immigrantlypods

    Facebook: https://www.facebook.com/immigrantlypod/

    38 min
  • Podcasting Secrets: What '2000+ Episode' Podcasters Do That Most Don't

    Most podcasters quit before episode 10, but elite hosts build shows lasting decades with thousands of episodes. In this episode, uncover the exact podcast growth strategies and systems that separate long-term success stories from the 90% who abandon their shows. Learn the time-blocking method that guarantees consistent podcast production, the one-command automation that eliminates hours of editing work, and the counterintuitive approach to podcast marketing that actually strengthens audience loyalty. Top podcasting business owners reveal their secret workflows for staying ahead of deadlines, the podcast monetization tactics that sustained them through years of minimal revenue, and the audience engagement strategies that keep listeners coming back after 20 years. Plus, get the exact framework for building genuine patron support and the simple podcast success metric that determines whether your show will survive year 10.

    Follow, Like & Subscribe:

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    Featured Guests:

    Max Branstetter (Wild Business Growth Podcast)

    Instagram: https://www.instagram.com/maxbranstetter/

    LinkedIn: https://www.linkedin.com/in/maxbranstetter

    Twitter (X): https://x.com/maxbranstetter

    Website: https://maxpodcasting.com/

    Podcast: https://maxpodcasting.com/wild-business-growth-podcast/

    Marissa Eikenberry (Remarkable Leadership Podcast Producer)

    Instagram: https://www.instagram.com/marisaeikenbrry/

    Twitter (X): https://x.com/marisaeikenbrry

    Company Website: https://remarkablepodcast.com/

    Podcast 2: https://kevineikenberry.com/podcasts/

    James Cridland (Pod News)

    LinkedIn: https://au.linkedin.com/in/jamescridland

    Website: https://james.cridlan.net/

    Twitter (X): https://x.com/jamescridland

    Newsletter: https://podnews.net

    Pete Turner (Break It Down Show)

    Instagram: https://www.instagram.com/peteaturner/

    Twitter (X): https://x.com/peteexecutive

    LinkedIn: https://www.linkedin.com/in/peteaturner

    Facebook: https://www.facebook.com/pete.a.turner/

    Website: https://www.breakitdownshow.com/

    Personal Site: https://www.peteaturner.com/

    Podcast: https://breakitdownshow.libsyn.com/

    Chris Christensen (Amateur Traveler)

    Instagram: https://www.instagram.com/chris2x/

    Twitter (X): https://x.com/chris2x

    Facebook: https://www.facebook.com/chris.christensen/

    LinkedIn: https://www.linkedin.com/in/chrisnchristensen/

    Website: https://amateurtraveler.com/

    Personal Blog: https://chris2x.com/

    Podcast: https://amateurtraveler.com/

    36 min
  • Podcasting Secrets: Growth Hacks from Top Podcasters to Skyrocket Audience, Engagement & Revenue

    In this summary episode of Podcasting Secrets with Nathan Gwilliam, discover the strategies that separate successful podcasters from the 90% who quit. We compiled insights from leading hosts and industry veterans to uncover what actually drives growth, audience engagement, and revenue. Learn why brain science proves clarity beats emotion in storytelling, the Disney content wheel strategy that creates unstoppable momentum across platforms, and the counterintuitive truth about letting your audience grow your show instead of chasing vanity metrics. Top hosts reveal why sponsors care about audience synergy over download numbers, the copying framework that helps you find your authentic voice, and why PR investment outperforms SEO tricks every time. Plus, the audacious question strategy used by award-winning documentary podcasters and the simple audience engagement tactics that turn listeners into advocates who promote your show better than any marketing campaign.

    Featured Experts:

    JJ Peterson (StoryBrand), Joanna Penn (The Creative Penn Podcast), Andrew Romans (Fireside with a VC), Lindsay McMahon (All Ears English Podcast), Rob Walch (Libsyn VP), Brian Tran (Winners Club Podcast), Pete Turner (Break it Down Show), Danielle Desir Corbett (The Thought Card Podcast), Rob Greenlee (Spoken Life Media), John Biewen (Scene on Radio)

    Follow, Like & Subscribe:

    Podcasting Secrets:

    Website: https://podcastingsecrets.com/

    YouTube: https://www.youtube.com/@podcasting-secrets

    Instagram: https://www.instagram.com/podcastingsecrets/

    LinkedIn: https://www.linkedin.com/company/poduppodcasting/

    Nathan Gwilliam:

    LinkedIn: https://www.linkedin.com/in/nathangwilliam/

    JJ Peterson (StoryBrand Expert)

    LinkedIn: https://www.linkedin.com/in/dr-j-j-peterson-1b4011a2

    Instagram: https://www.instagram.com/drjjpeterson/?hl=en

    Story Brand LinkedIn: https://www.linkedin.com/company/storybrand/

    Website: https://storybrand.com/

    Joanna Penn (Author & Podcaster)

    YouTube Channel: https://www.youtube.com/watch?v=3kLGYht30Y4

    Website: https://www.CreativePennBooks.com

    Reddit Profile: https://www.reddit.com/r/writing/comments/12uhtr/i_am_joanna_penn_selfpublished_author_of/

    Facebook: https://www.facebook.com/TheCreativePenn/

    Instagram: https://www.instagram.com/jfpennauthor

    Andrew Romans (VC & Podcaster)

    LinkedIn: https://www.linkedin.com/in/romans/

    Website: https://www.7bc.vc/

    YouTube: https://www.youtube.com/@AndrewRomansVC

    Lindsay McMahon (All Ears English)

    LinkedIn: https://www.linkedin.com/in/lindsay-mcmahon-7a6236107

    YouTube: https://www.youtube.com/@AllEarsEnglishPodcast

    Website: https://www.allearsenglish.com/

    Instagram: https://www.instagram.com/all_ears_english/

    Rob Walch (Podcasting Pioneer)

    LinkedIn: https://www.linkedin.com/in/podcast411/

    Instagram: https://www.instagram.com/robwalch/?hl=en

    Podcast Website: https://podcast411.libsyn.com/

    Brian Tran (Content Creator)

    Instagram: https://www.instagram.com/mr.briantran/

    TikTok: https://www.tiktok.com/@mrbriantran

    Youtube: https://www.youtube.com/@Mr.BrianTran

    Podcast: https://podcasts.apple.com/gb/podcast/the-winners-club/id1558733170

    Pete Turner (Live Podcast Host)

    Website: https://www.breakitdownshow.com/

    YouTube: https://www.youtube.com/peteaturner

    LinkedIn: https://www.linkedin.com/in/peteaturner

    Danielle Desir Corbett (The Thought Card)

    LinkedIn: https://www.linkedin.com/in/danielledesir

    Portfolio: https://danielledesir.com/

    Podcast: https://thoughtcard.com/podcast/

    Rob Greenlee (Podcast Hall of Famer)

    Website: https://robgreenlee.com

    Instagram: https://www.instagram.com/robwgreenlee/?hl=en

    Twitter/X: https://x.com/robgreenlee?lang=en

    Mastodon: https://podcastindex.social/@robgreenlee

    YouTube: https://www.youtube.com/@RobGreenlee

    Professional Profile: https://www.podheros.com/heroes/rob-greenlee

    John Biewen (Scene on Radio)

    Podcast Website: https://sceneonradio.org/

    LinkedIn: https://www.linkedin.com/in/john-biewen-3b199b13/

    TEDx Talk: https://www.youtube.com/watch?v=oIZDtqWX6Fk

    Seeing White Series: https://sceneonradio.org/seeing-white/

    Blog: https://buttondown.com/KeepingScOR


    #PodcastingSecrets #PodcastingSecretsShow #PodcastingTips #PodcastStrategy #PodcastGrowth #PodcastMonetization #PodcastMarketing #AudienceDevelopment #ContentStrategy #Storytelling #PodcastSponsorship #ContentCreation #PodcastCommunity #IndieCreators #PodcastingIndustry #YouTubePodcast #PodcastingBusiness #PodcastingAdvice #PodcasterLife #PodcastLife

    0 min
  • Growing 200K Followers by Reverse Engineering Top Creators

    Meet Brian Tran, who built a multi-million dollar portfolio and launched nine companies before turning 30, all without ever working for someone else. Growing up in a rough neighborhood watching his immigrant parents struggle, Brian discovered Rich Dad Poor Dad as a kid and became obsessed with assets versus liabilities. He started as a 21-year-old realtor knocking on doors, then systematically reinvested every dollar into building his empire. In this episode of Podcasting Secrets with Nathan Gwilliam, Brian reveals his strategy for growing 200K social media followers by studying successful creators, why he takes his young children to Vietnamese orphanages to teach gratitude, and his approach to hiring teams that run his businesses while he focuses on his strengths. He shares the mindset techniques that carried him through tough months, why he gives equity to employees, and how his podcast opens doors that money alone cannot. Brian's journey proves that understanding money fundamentals early and staying focused on assets over liabilities creates compound success across multiple ventures.

    Connect with Brian Tran:
    Instagram: @MrBrianTran
    TikTok: @MrBrianTran
    Youtube: @Mr.BrianTran
    Podcast: The Winner's Club

    47 min
  • Holistic Nutritionist Builds 34K Facebook Community Into Paid Podcast Empire

    In this episode of Podcasting Secrets with Nathan Gwilliam, meet Nathalie Niddam, who transformed her declining magazine advertising career into a thriving longevity podcast that attracts premium sponsors within months of launch. After her 34,000-member Facebook community landed in "Facebook jail," Nathalie discovered the hard truth about building on platforms you don't control and pivoted to creating paid membership communities that generate sustainable revenue. She shares her strategy for landing sponsors in just 6-8 months by targeting niche audiences willing to pay premium rates, and reveals the sales skills from her advertising background that helped her negotiate deals most podcasters never achieve. Nathalie explains her transition from managing an overwhelming free community to building two profitable membership tiers, the guest vetting AI tool that saves hours weekly, and the production systems that keep her podcast running smoothly. With her unique blend of scientific expertise and business acumen, Nathalie proves that starting with authentic passion and strategic thinking can create a podcast empire that serves both audience and bottom line.

    Connect with Nathalie Niddam:


    Website:

    https://www.natniddam.com/

    Podcast:

    Longevity with Nathalie Niddam (available on all platforms)

    LinkedIn:

    https://www.linkedin.com/in/nathalie-niddam-78b5891/

    Instagram:

    https://www.instagram.com/nathalieniddam/

    Follow Nathan Gwilliam:


    LinkedIn:

    https://www.linkedin.com/in/nathangwilliam/

    Follow Podcasting Secrets:


    Website:

    https://podcastingsecrets.com/

    YouTube:

    https://www.youtube.com/@podcasting-secrets

    Instagram:

    https://www.instagram.com/podcastingsecrets/

    LinkedIn: 

    https://www.linkedin.com/company/poduppodcasting/

    35 min
  • $1.7B Sales Expert Turns Garage Podcasting Fails Into Edutainment Gold

    In this episode on Podcasting Secrets with Nathan Gwilliam, meet Joe Ingram, who transformed his embarrassing garage podcasting disasters into a top 5% global show that generates revenue through an unconventional VIP membership model. After his mother-in-law interrupted a live interview with a jar of pickles and his backdrop collapsed during a crucial Apple executive interview, Joe discovered that authentic failures create deeper audience connections than polished perfection. In this episode, Joe reveals his "edutainment" strategy that blends humor with education to drop ego barriers and boost memory retention by 300%. He shares why booking guests nine months in advance beats chasing celebrity interviews, his $49 VIP model that lets audience members join live recordings, and the brain chemistry secrets behind why people remember funny content longer. With over $1.7 billion in sales generated and 30+ years of training experience, Joe proves that starting imperfectly in your garage can lead to sustainable podcast success when you prioritize serving your audience over looking professional.

    Connect with Joe Ingram:

    Website - thegeniuslinks.com

    Podcast - Sales Genius (available on all platforms)

    LinkedIn -
    joeingram
    40 min

About Podcasting Secrets

From the publisher's feed

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts.