Podcasting Secrets

Meet Mark Morris

Mark Morris has had a storied business consulting career. In this episode, Mark will share how captivating storytelling helped save the 2002 Olympic games, along with his insider story of helping create Burger King’s viral Subservient Chicken campaign, which some believe is one of the top-10 marketing campaigns of all time. 

Mark Morris has a Harvard MBA, is a University professor of business management, worked as a consultant for Bain and Company and Deloitte, and has consulted for more than 100 companies. 

He was also in New York City during the 9/11 terrorist attacks with a CEO client. The day before that, the Olympic committee had been in New York looking for a place for the Olympic flame to rest during the Christmas holidays. 

Scandal Surrounding the 2002 Olympics

Mark had the opportunity to assist with the marketing and communications for the Salt Lake City 2002 Olympic Games. It was projected to be the worst Olympic games because of a bribery scandal. This scandal was having a huge effect on the credibility and monetization of the games, and sponsors were not wanting to be associated with the scandal. 

Mark feels that the Olympics is one of the most passion-filled events. It is filled with people who have dedicated their lives to being elite athletes. 

As Mark met with the team trying to move the focus away from the scandal, they decided to focus on telling the stories of the Olympic athletes and what they had overcome to arrive at this event. They felt that the focus should be on helping people connect with the athletes and their stories. Instead of trying to focus on defending the scandal, they moved on and focused on creating connections with the athletes. As the team behind the 2002 Olympics was able to successfully focus on telling these athlete stories, the focus did shift away from the scandal and sponsorships did come back. 

These Olympic games had been projected to lose a huge sum of money greatly due to the scandal. However, in great part because of this storytelling strategy and the connections with the athletes, the games became profitable. Some even said the 2002 Salt Lake City Games were the best-run Olympic games ever. 

Subservient Chicken

Mark worked with Burger King to launch a new chicken sandwich. Before that, Burger King had a "chewed and glued" chicken sandwich that wasn’t whole-breast chicken. Mark was helping them launch a higher-quality chicken sandwich that could be customized.

With this launch, they rolled out the "Have it your way" campaign. To do this, they hired a person to dress up in a chicken suit and recorded him doing about 400 different actions. Then, they put it online so people could type in commands to have the chicken do things "your way." This became the "Subservient Chicken" phenomenon, and it went viral. Many of the people thought that the chicken was doing their commands live and didn’t realize it was all pre-recorded. 

Here’s a quote about the Subservient Chicken campaign from Adweek:

“The ‘Subservient Chicken’ instantly struck a nerve with bloggers, in part because the site’s technology allowed users to type in nearly anything and get a response from the chicken. He could do jumping jacks, dance, do push-ups and even watch television. He seemed impossible to stump. Within a day after being released, the site had a million hits. Within a week, it had received 20 million hits. Who was behind this strange Web phenomenon? Many visitors to the site were surprised to see it was Burger King.”

Mark remembers taking the Subservient Chicken to Fox News in New York so that the newscasters could "have it their way." Later that night, Mark took the Subservient Chicken clubbing in a stretch SUV.

Some people rank the Subservient Chicken as one of the top 10 marketing campaigns of all time. 

Hard Times are an Opportunity to Create Connections

Hard times are sometimes the best times to connect with people. The 9/11 terrorist attacks were the worst terrorist attacks in history, but they created a more unified "tribe" of Americans. Another example is when a group of students go through the challenge of business school together and become very bonded.  

Mark believes that when we focus on the hard times it can cause us to feel crushed, defeated, and hopeless. But as we work to get through the hard times together, it can become binding to an amazing degree. 

Mark went into business because of a hard time he experienced. Mark’s dad was an entrepreneur who went through an economic downturn. He went from having lots of business and opportunity to having very little. 

Mark tells the story of sitting in a college economics class and the teacher being able to predict the past and the future because he understood the laws or tectonic shifts of economics. Mark felt like he was observing magic tricks. He wanted to go into business because of what he learned, and because of his desire to help others learn these things.

The power of being there for our customers during hard times and the opportunity this provides to build long-term loyal relationships isn’t about being opportunistic. It’s about valuing our customers beyond the dollar, especially during hard times. For example, Mark was with two executives in New York during 9/11, one from California and the other from Utah. Both executives rented cars and drove home, and the car companies waived all the charges.

Recurring Revenue

The New York Times was able to use its credibility to build one of the most profitable, if not the most profitable, paywall/subscription recurring revenue stream of any news organization. Mark thinks recurring revenue is similar to utilities. Many businesses today have reconsidered how they can add recurring revenue streams to their business models. Mark explains that the software industry has done a great job of shifting from one-time sales of software to software as a service with a recurring revenue stream.

Connect with Mark

To connect with Mark and learn more about his consulting services, visit: https://www.linkedin.com/in/mark-morris-1b711b161/.

Key Takeaways

Thank you so much Mark for sharing your stories and secrets with us. Here are some of my key takeaways from this episode:

1. When we face a scandal or other crises, using great storytelling to build connections can be a powerful tool to shift the focus away from the scandal to something much more positive. 
2. When we are in the midst of something negative, it is often difficult to just remove the negative. That leaves a void and something has to fill the void. Often it is much easier to make the negativity go away by focusing on replacing the negativity with something positive. 
3. When we can create marketing campaigns that our target audience feel are personalized (like the Subservient Chicken), it can greatly increase our ability to connect with that target audience. 
4. We should look at hard times as an opportunity to build deeper connections. When we are there for others through their dark times, it can build loyalty that lasts forever.

1. Get a free Monetization Assessment of your business
2. Follow the Monetization Nation Blog.
3. Subscribe to the Monetization eMagazine.
4. Join our private Monetization Nation Facebook Group.
5. Subscribe to the Monetization Nation YouTube channel.
6. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher. 
7. Connect with Nathan on Linkedin. 
8. Follow Monetization Nation on Instagram. 
9. Follow Monetization Nation on Twitter.

Challenge

If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today’s episode and implement it to help achieve our monetization goals.

Share Your Story 

Who do we know that is going through a hard time right now, and how can we be there for them during that hard time? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.

Read at: https://www.monetizationnation.com/14-how-storytelling-helped-save-the-2002-olympics/

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” - Archimedes

A lever is one of the most basic tools and yet it can be incredibly powerful. Levers allow us to lift items that we don’t have the strength to lift on our own. Using a lever is called leverage, which according to dictionary.com means to “use to maximum advantage.” That’s what we’re going to be talking about in this episode; how we can leverage our assets to metaphorically lift more than we would have the strength to lift on our own. 

Leveraging Our Time

Time is a precious resource and we want to be sure we are using it to the maximum advantage, or in other words, leveraging it. That means we need to spend our time doing the things that will reward us with the returns that matter most. One way we can do that is through delegation. If there are tasks we can delegate to someone else, we should do it. This will require us to have other assets like effective team members and money to pay them. 

Another way to leverage our time is to leverage unexpected extra time. On Salesgravy, Jason Eatmon shares a story of when the soccer team he was coaching played a very difficult opponent. At one point in the game, one of Jason’s players was injured. As Jason jogged out to the field to check on him, he was surprised to see what the other team was doing. Instead of standing around, they ran quickly to their coach on the sideline and started stretching and discussing the game. This team realized the importance of unexpected timeouts and leveraged that time to improve and prepare themselves for the rest of the game. 

Time Audit

If we’re not sure if we’re leveraging our time effectively, we should do a time audit on ourselves. A time audit works very similarly to the budget planning process, in which we record how we are spending our money, then group together similar transactions, analyze that data, and then make a plan for how we would like to spend our money in the future. Finally, at the end of future months, we repeat this process and compare our actual spending to our plan and make changes as necessary to accomplish what matters most with our money.

Here are the steps of a time audit: 

1. Record - We carefully record everything we do with our time for a week. It’s important to not deviate from how we normally spend our time during this week. 
2. Categorize - We group together the time spent on similar tasks in categories.
3. Analyze - We analyze how we spent our time. 
4. Decide - We decide how we want to change our time allocation to best invest in what matters most. 
5. Schedule - We develop a schedule for how we are going to use our time according to our plan going forward. We put this schedule in our phones with reminders.
6. Assess - Finally, we schedule a time regularly to assess how we are doing implementing our plan and make any changes necessary to achieve what matters most to us with our time. 

Leveraging Our Customers

Next, we need to leverage our customers. I’m not suggesting we take advantage of anyone. What I mean here is instead of focusing on one and done sales, we should be striving to create long-lasting relationships with our customers by continually providing them with value. 

Acquiring a new customer can be 5X more expensive than holding onto our existing customers. In fact, increasing our customer retention by as little as 5% can yield an increase in profits anywhere from 25-95% (Source: Outbound Engine). Plus, hopefully, most of our existing customers already like us. That means it should be much easier to convince them to do more business with us. Statistics show that selling to a repeat customer has a 60-70% success rate while selling to a potential customer is only 5-10% (Source: Outbound Engine). That’s why it’s important to see our existing customers as an asset that we can leverage. 

Leveraging our existing customers is about recognizing what other offerings they would benefit from. A great example of this is DBDPet. This company is a one-stop-shop for exotic animals but it didn’t begin that way. It began with just one bearded dragon in a garage and expanded into more exotic animal breeding from there. That was when the company began to recognize how difficult it was for their customers to obtain all the tools and food they needed to meet their pets’ needs. DBDPet decided to fill that need and began selling everything needed to take care of the animals their customers were buying. 

DBDPet didn’t stop there in offering their customers value. They realized that there wasn’t a lot of information on how to care for the pets they were selling. They became experts on the care of many different animals, and they share their information for free on their social media channels. This free offering provides great value to their customers and attracts potential customers to their brand. Ultimately, DBDPet has done a great job leveraging their customers to increase the company’s offerings and improve customer loyalty. 

Another way we can leverage our customers is by sharing their success stories, testimonials, and incentivizing them to refer us to their friends and family. Short videos are usually the most effective way to leverage these success stories and testimonials. Consumers are turning more and more to trusted sources for advice on where to buy. Past customers are some of the most trusted sources for new customers. This is why leveraging our customers can be invaluable in gaining new customers. 

Leveraging Our Successes 

When we experience great successes and achievements, we should be leveraging those experiences to gain more business opportunities. Potential customers are more likely to trust that we can give them what they want if we can show them we’ve done it before. For example, my first successful business was Adoption.com. Once I had that success, I leveraged it to gain my first consulting client. The success I helped that client achieve added to my Adoption.com leverage and helped me gain more clients and investors. 

Here’s another example of leverage related to my consulting work in Brazil. I know Brazil and the Portuguese language well thanks to my two-year mission there. When I went back to finish my college degree, one of the deans of the business school recruited me to serve as the President of a non-profit foundation started by David Neeleman. David is the founder of Azul, a Brazilian airline. David got to know my work through that non-profit. My knowledge of Brazil and the Portuguese language from my mission, alongside David Neeleman watching my work as I ran his foundation during my schooling, gave me leverage. That’s why when David started Azul, he recruited me to help develop and implement digital strategy. I was told Azul became the fastest-growing airline while I was there. 

Carlos Martins is a billionaire in Brazil. He saw the success we had at Azul (more leverage) which resulted in him hiring me to help him grow three of his ventures in Brazil. Notice how the success at each level gives leverage that helps us advance to the next level. We can leverage our successes by sharing testimonials and success stories. 

Another way to leverage our successes is by sharing awards from credible sources. Here’s an example. Years ago, the BYU Center for Entrepreneurship gave me their “Best of the Decade” award. I can think of many people who deserve that award more than me, and I don’t know why they gave it to me. However, that sounds like a very impressive award, and I’ve been able to leverage that to help secure contracts with numerous other graduates of that school. We just have to be careful to not share the stories in ways that sound arrogant, just like I probably sound really arrogant sharing that story. Sorry. Just trying to give an example of a principle.

Leveraging Tectonic Shifts

“When we leverage, we aggregate and organize existing resources to achieve success.” - Richie Norton, Author of The Power of Starting Something Stupid

As I’ve shared before, there are tectonic shifts occurring all over the business world, and they’re going to run their course and change things up whether we leverage them or not. The businesses that are quickly and effectively leveraging tectonic shifts are likely the ones that are going to jump ahead of their competitors and come out on top. 

Leveraging tectonic shifts is all about being willing to change the way we do business to match the changing opportunities. It doesn’t matter how big, well established, or dominant we are. If we keep doing the same things we’ve always done, our competitors will leverage the tectonic shifts, and the tectonic shifts will have the power to bury us. We will become stagnant and stale without them. Instead, we need to recognize the tectonic shifts occurring and leverage them by changing the way we do business. 

A good example of this is the Wine Library, run by Gary Vaynerchuk. In the late 90’s Gary recognized the tectonic shift the internet was creating. His father owned a simple, local liquor store, Shoppers Discount Liquors. Gary moved his father’s liquor store onto the internet, making it one of the first online stores for alcohol. They renamed the company Wine Library and went from making 3 million to 60 million (Source: Gary Vaynerchuk). 

Gary didn’t stop there either. He saw how popular videos were and how easy it was becoming to upload your own videos and he decided to create Wine Library tv. In his show, Gary teaches viewers about different wines. This idea wasn’t something many were doing at the time and his show became very popular. It was highly effective because it was a form of advertising that consumers were actively seeking because of the entertainment and knowledge it provided. The online tv show added greatly to the success of Wine Library. 

At Monetization Nation, we are coming together as fellow entrepreneurs to identify tectonic shifts and find ways to leverage them together to our advantage. If you’d like to join us in this quest, visit our Facebook page to find fellow digital monetizers who are striving to achieve monetization goals they’ve never achieved before. Or, follow our podcast to hear from real business leaders as they share with us the lessons they’ve learned from successes and failures. 

Key Takeaways

Here are some of the key takeaways that stood out to me from today’s episode: 

1. We should leverage our time by performing a time audit, helping to ensure we’re maximizing the precious time we have. 
2. We should leverage our customers by offering products and services that will result in repeat customers, incentivizing referrals, and sharing customer success stories and testimonials. 
3. We should leverage our successes by sharing our stories of success or our awards won, hopefully in a manner that doesn’t feel arrogant. 
4. We should leverage tectonic shifts by changing the way we do business to fit the new shifts occurring. 

1. Get a free Monetization Assessment of your business
2. Follow the Monetization Nation Blog.
3. Subscribe to the Monetization eMagazine.
4. Join our private Monetization Nation Facebook Group.
5. Subscribe to the Monetization Nation YouTube channel.
6. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher. 
7. Connect with Nathan on Linkedin. 
8. Follow Monetization Nation on Instagram. 
9. Follow Monetization Nation on Twitter.

Challenge

If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today’s episode and schedule a time this week to implement it to help achieve our monetization goals.

Share Your Story

What assets do you leverage or hope to leverage in the future? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.

Read at: https://www.monetizationnation.com/13-with-enough-leverage-we-can-move-the-earth/

I recently interviewed John Pestana and he told me an amazing story of how a game of paper, scissors, rock helped grow his business which sold to Adobe for more than $1.8 billion.

John was in a class with me during my junior year in college. Since then, John has been a phenomenally successful entrepreneur. He was a co-founder of MyComputer.com, which he sold as his first exit. He then co-founded Omniture, an enterprise analytics company, which he sold to Adobe for $1.8 billion. He is currently the founder and CEO of ObservePoint, a data analytics company.

Here are a few of the monetization secrets from my interview with John. 

Creating “Wow” Engagement 

While John was working at Omniture, they sponsored a lunch at a large software conference. Normally whoever sponsors the lunch has a chance during the meal to stand in front of everyone and speak about their company. John and his team noticed that nobody ever seemed to pay attention during these little speeches, and they wanted to find a way to change that. 

Instead of standing up and speaking about their company, they decided to hold a paper, scissors, rock competition for the attendees. The winner would receive a hummer. As you can imagine, attendees were absolutely thrilled to participate. Participants collected business cards from everyone who participated and had them chant “Om-Ni-Ture” instead of “paper, scissors, rock.” 

This “wow” moment was unforgettable and created amazing brand awareness and lead generation for Omniture. As we try to engage with potential customers, we should try to think outside the box and create “wow” engagement. Some ideas may fall flat, but when we succeed we have a chance to become legendary.

Agility and Grit

"The people who become really successful have agility and grit. They just keep going no matter what. When you fall flat on your face, you just pick yourself up and keep moving.”  - John Pestana

Embracing Data, Good or Bad

"I’m not afraid of data. I actually want to know if something is bad. There are so many people who don’t want to know the bad things. I want to know the bad things because the only way I can fix the bad things is if I know about them.” - John Pestana

Connecting With Every Employee 1-on-1

Within 3 days of becoming the new CEO of ObservePoint, John had done 1-on-1 interviews with every employee. Now, every 6 months John does an interview with every employee (100 people), even the part-time interns. These interviews build John’s credibility with his team and show that he cares about them and their thoughts and opinions. If there is anyone a CEO should be talking to, it is the front-line customer service reps who are working with the customers.

Obsess About Customer Happiness

We should obsess about customer happiness. Live and breathe it and instill it throughout our company. 

To be credible, we must know our industry well enough that we are a credible source of information. We also must know our customers well enough that we know what is going to help them or not. 

When we do a good job helping solve problems for our customers, they start coming to us and asking us to help them solve other problems in their business. It is tempting to want to take that additional work, but we have to ask ourselves if that is a business we want to be in. We don’t want to destroy our credibility in the things where we are experts because we took on additional projects where we were not experts and performed poorly.

Most salespeople just spew out information when they are trying to make a sale. That doesn’t work well. We should never start off that way. The first thing we do is ask potential customers about themselves and their problems. Then, we know how we can make them happy. We can then focus on solving their problem instead of selling our product. When we listen first, we are more credible because we are giving people what they need.

The Power of Saying “No” and Setting Good Expectations

There is a power in saying “no.” By saying yes too much, we can destroy our credibility. We don’t have to be everything to everybody. We need to understand what we are.

Credibility is doing what we say we are going to do. That is a two-sided stick. We obviously need to do what we say we are going to do, but just as importantly, we need to set proper expectations upfront about what we are going to do. 

The Results Pyramid

When we want to see new results in our companies, we tend to focus on giving out many new orders and action items. However, in order to receive the results we truly want, we need our team members to understand why there are new actions and to believe that we can achieve the results we’re reaching after. So the first thing we need to do is create experiences that can change beliefs. Those changed beliefs will lead to changed actions, which will ultimately reward us with the results we’re seeking. 

When John started as CEO at ObservePoint, customer retention was only in the high 70’s. He told his employees that the company goal was to bring it up to 95% retention. When his employees heard this, they rolled their eyes. They needed to have experiences that would help change their beliefs that it was possible to achieve that result. 

So John started giving them those experiences. One example he shares is that in the past when they needed to have a team meeting to solve a service problem, the team would look at their calendars and schedule something 2 weeks in the future. Under John’s leadership, he stated that they needed to have an emergency meeting at 5 p.m. that day to solve the problem.

After six months of having experiences like that, John asked his team who believed him when he first said that they would have a 95% retention rate. Only two members raised their hands. He then asked who now believed that they could achieve a 95% retention rate and every employee raised their hand. 

Leveraging Associations & Tradeshows

When we serve in industry associations it is a way for us to give back, and it is also a way to give credibility to our companies. 

We should carefully track the return on investment from every trade show so we know which ones convert and which ones do not.

Trade shows aren’t just about finding new customers. They are also about being in touch with our current customers. Trade shows can be effective ways to meet everyone in person, as opposed to having to fly out and meet everyone individually.

It’s important to know the metrics that we will use to measure the success of a trade show before the trade show. Otherwise, it’s too easy to come up with statistics to justify an ineffective decision after the fact.

Using Zoom Effectively

Meeting someone in person helps build credibility. During COVID, we need to figure out ways to do that virtually. We must treat Zoom professionally so it helps to build and not detract from our credibility. When we are using Zoom, we need to have a professional Zoom photo, get ready for the day, and have good lighting. If you don’t have professional lighting, at least face a window instead of having a window behind you.

When we are using Zoom, we should try to create as close to an in-person experience as we can. For example, when John does company meetings over Zoom, he calls out people who are not sharing their videos, because it is important that we see each other, even if we are not the ones presenting. As John is presenting, he will engage people and make it feel more human and not too produced or fake.

The Power of Extending Trust First

One of the most important things about trust and credibility is not being afraid to extend it. If in every interaction we force people to gain our trust, we are never going to gain the trust of anybody. We should give our full trust in every relationship upfront and take the risk that we might be hurt. When we put full trust in others first, they will generally extend trust much faster to us. Then, we need to do everything we can to be sure we don’t break that trust. 

As we work hard for others, give to others, and strive to help and make others happy, we will see it come back to us tenfold. 

Connect with John and His Company

If you want to learn more about John Pestana and his company:

John Pestana’s LinkedIn - https://www.linkedin.com/in/johnpestana/

ObservePoint - https://www.observepoint.com/

Monetization Secrets

Thank you John for sharing those stories and secrets. Here are some of the top monetization secrets that stood out to me from today’s episode: 

1. We should try to create “wow” engagement moments with potential customers to be unforgettable and maybe even legendary like Omniture did with their paper, scissors rock competition.
2. We should embrace data, whether it’s good or bad, and make data-driven decisions.
3. We’re all going to stumble and fall. We will be defined by the moments we have picked ourselves up and kept going. 
4. We should obsess about customer happiness and use the power of “no” to set great expectations.
5. We must extend trust first if we want to gain credibility.

1. Get a free Monetization Assessment of your business
2. Follow the Monetization Nation Blog.
3. Subscribe to the Monetization eMagazine.
4. Join our private Monetization Nation Facebook Group.
5. Subscribe to the Monetization Nation YouTube channel.
6. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify or Stitcher. 
7. Connect with Nathan on Linkedin. 
8. Follow Monetization Nation on Instagram. 
9. Follow Monetization Nation on Twitter.

Challenge

If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today’s episode and schedule a time this week to implement it to help achieve our monetization goals.

Share Your Story 

When have you observed businesses create “wow” moments of engagement with their potential customers? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.

Reat at: https://www.monetizationnation.com/12-how-a-game-of-paper-scissors-rock-helped-build-a-company-that-sold-for-1-8-billion/

In April 1982, President Ronald Regan gave a speech before the U.S. Chamber of Congress saying: 

“Entrepreneurs are heroes of modern times. They rarely receive the credit they deserve. Treasury Secretary Don Regan recently reminded the student body of Bucknell University that it was under capitalism that mankind brought ‘light where before there was darkness, heat where once there was only cold, medicines where there was sickness and disease, food where there was scarcity, and wealth where humanity was living in squalor.’ And much of what he was talking about came into being in the lifetime of many of us here in this room. But the societies which achieve the most spectacular progress in the shortest period of time are not the most tightly controlled, the biggest in size, or the wealthiest in material resources. They are societies that reward initiative and believe in the magic of the marketplace…” (Source: Small Business Trends)

As we take this day to remember our presidents, we want to also recognize and learn from those presidents who made entrepreneurial ventures, took risks, and helped add to the prosperity of this country. Although each of them was not successful, there is something to be learned from their stories. Today we will be recognizing 11 entrepreneur U.S. Presidents along with their challenges, resilience, and successes. 

These 11 entrepreneur Presidents are from both major U.S. political parties, and I understand that some of these Presidents are controversial to some people. By including them in this article, I’m not endorsing their political views. Instead, I’m trying to learn and teach what I can from their experiences as entrepreneurs. 

1. George Washington (1789-1797): 1st President

“The harder the conflict, the greater the triumph.”- President Washington 

While most presidents were entrepreneurs before they took office, President Washington didn’t become an entrepreneur until after his final term as president. For much of his childhood, Washington lived on a farm in Mount Vernon, Virginia, which was later inherited by his half-brother, Lawrence. When Lawrence passed away, Washington leased it from Lawrence’s wife and inherited it in 1761 (Source: History.com). He later renovated the estate into a mansion, gardens, a place to lay family tombs, shops, barns, and various living quarters. Washington even turned a large portion into farms as wheat being his main harvest. He then packaged the wheat and created GW Flour, one of the very first branded food products (Source: GoodReads review of “George Washington, Entrepreneur”), which was then exported throughout the US and Europe.

President Washington’s farm manager, James Anderson, later encouraged Washington to open up a distillery on the grounds of Mount Vernon, Virginia, and “with just a boiler and five copper stills, the 2,250 square-foot distillery became profitable almost instantly.” (Source: Ondeck) By the year 1799, Washington had one of the largest distilleries in the country making 11,000 gallons per year (Source: Business News Daily). 

2. Abraham Lincoln (1861-1865): 16th President

“Always bear in mind that your own resolution to succeed is more important than any other one thing.”- President Lincoln

In 1833 and at the age of 23, President Lincoln and his friend, William Berry, opened up a general store called Lincoln-Berry in New Salem, Illinois. Many sources say that they were not very successful as they purchased inventory from other stores on credit and then made a profit by reselling the items. Although the economy was doing very well at the time, the location of their store wasn’t ideal as the town stopped growing. Lincoln had to sell his share of the store as a result, and after Berry died, Lincoln received his $1,000 debt (Source: Business News Daily), which resulted in Lincoln’s bankruptcy. Over 17 years, soon to be President Lincoln was required to pay his creditors back (Source: Legal Zoom). 

“Despite it all, Lincoln was known to rise triumphantly out of failure. He went on to launch a successful law practice in 1837, and became the only president to receive a patent in 1849” (Source: OnDeck), which was for a device to lift riverboats over sandbars. 

“The best way to predict your future is to create it.”- President Lincoln 

3. Andrew Johnson (1865-1869): 17th President

“I realized, there are people out there who can beat me, want to beat me. And unless I continue to innovate and evolve, I am going to learn a painful lesson from someone who has.”- President Johnson

Before becoming President of the United States and running political campaigns, President Johnson was a very successful tailor and real estate owner. His mother was also a very talented seamstress who helped Andrew find an apprenticeship in Greeneville, Tennessee when he was only 18-years-old (Source: OnDeck). His talents with tailoring flourished, he opened up a shop in 1826, which became very successful, and he started investing in real estate from there. A fun fact about President Johnson is that while working at his tailor shop, “it eventually became a gathering place for political debate, and Johnson held his first meetings as an alderman (an elected member of a municipal council) in 1829.” (Source: OnDeck)

4. Warren Harding (1921-1923): 29th President

“America’s present need is not heroics but healing; not nostrums but normalcy; not revolution but restoration.”- President Harding

President Harding was raised in a family that found interest in the newspaper. He eventually attended school at Ohio Central College, and there, according to an article by Business News Daily, “he studied the newspaper trade in college after dabbling in teaching, insurance, and law,” and graduated at the age of seventeen. Two years later, he and several partners purchased the Ohio newspaper, The Marion Star, for $300 (Source: OnDeck) while it was near bankruptcy. Their biggest challenge was owning a Republican newspaper in a Democratic area (Source: OnDeck), but Harding completely turned things around with his wife's help in managing the newspaper. The Marion Star eventually became “the city’s official daily newspaper.” (Source: CheatSheet) 

After receiving full ownership of the paper at the age of 21, Harding became worn down and had to spend time at a local sanitarium (Source: Business News Daily). He eventually recovered, found favor in his writing from local politicians, and earned revenue to run his political campaigns (Source: FreedomVoice Blog). He was a very successful businessman and after being in the newspaper business for 39 years (Source: TIME), he was able to sell the newspaper before dying in 1923 for $550,000, which is equivalent to $7 Million today (Source: Business News Daily). “Today, the business (from the newspaper in Ohio called the Marion Star) is still alive and owned by the Gannett Company, a publicly-traded media holding company.” (Source: NextShark)

5. Herbert Hoover (1929-1933): 31st President

“Competition is not only the basis of protection to the customer, but is the incentive to progress.” - President Hoover

At the age of 40, Herbert Hoover became a millionaire (Source: FreedomVoice Blog), but he found success from his labors by being diligent and resilient. When Herbert was 9-years-old, he became an orphan along with his two siblings. His uncle eventually took them in, but according to an article by Miller Center, “the young Hoover was shy, sensitive, introverted, and somewhat suspicious, characteristics that developed, at least in part, in reaction to the loss of his parents at such a young age.” Although he had average to failing grades except for math (Source: Miller Center), Hoover was determined and attended Stanford University. According to the same source, he worked in the clerk’s registration office to pay for tuition and began using his entrepreneurial skills by creating a student laundry service. 

After graduating college with a geology degree, he got a job with Bewick, Moreing & Co working 70 hours/week in a gold mine pushing carts. Hoover then left to start his own mining consulting business called Burmese silver mines, which focused on reorganizing failing companies and finding investors to pay for developing new mines. His company quickly employed 175,000 employees (Source: Entrepreneur), and the success that he built with his company earned him the title of “Doctor of sick mines.” (Source: OnDeck) By the time that he was forty, his wealth had grown not only from his company but from publishing a leading textbook on mining engineering. Other entrepreneurial successes he had included inventing a new process to extract zinc that had been lost and starting up in the Zinc Corporation, which later became part of a larger corporation (Source: Business News Daily).

6. Franklin Roosevelt (1933-1945): 32nd President

“The country needs and, unless I mistake its temper, the country demands bold, persistent experimentation. It is common sense to take a method and try it: If it fails, admit it frankly and try another. But above all, try something.”- President Roosevelt

At the age of 39, Franklin Roosevelt became ill with many symptoms, including paralysis of his legs. Although he was first diagnosed with paralytic poliomyelitis, his symptoms were shown to be more consistent with Guillain-Barre syndrome (Source: Pubmed). Despite his physical circumstances, he refused to accept that he would be permanently paralyzed. He became president in 1933, but before his political endeavors, he founded a hydrotherapy center in 1926 for the treatment of his disease, according to the FreedomVoice Blog. It became known as the Roosevelt Warm Springs Institute for Rehabilitation and still operates, serving about 4,000 people each year with all types of disabilities (Source: Entrepreneur).

8. Harry Truman (1945-1953): 33rd President

“I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm and hard work.”- President Truman

Due to medical issues, President Truman is the only president elected after 1897 who did not earn a college degree (Source: Business News Daily). He then served in France during WWI and upon returning home, Truman and his wartime friend, Eddie Jacobson, opened up a men’s clothing store in Kansas City, Missouri, which was successful for three years before failing, due to the postwar recession. “After his shop went bankrupt, it took him 15 years to pay off his share of the firm’s debts. Nevertheless, the store established Truman’s reputation as a respected businessman, which in turn set him on the path to civic engagement.” (Source: OnDeck) This new path paved the way for greater success in other offices. According to the same article by OnDeck, he even joined the Triangle Club, which is an association of businessmen committed to improving the city, and became involved in activities with the American Legion. 

9. Jimmy Carter (1977-1981): 39th President

“It’s not necessary to fear the prospect of failure but to be determined not to fail.”- President Carter

When President Carter was 10-years-old, he stocked his family’s peanut farm with produce and took it to town to be sold. He continued to save the money he made, and by the age of 13, “he bought five houses around the plains which the Great Depression put on the market at rock-bottom prices. He then rented the homes to families in the area.” (Source: Abby Connect) 

The risk of losing the 2,500-acre peanut farm became very high when his father died of cancer in 1953. According to an article by Entrepreneur, Carter then returned home from the Navy to manage the struggling peanut farm. “Carter reportedly threw himself into farming the way he had with his naval duties, and hard work and effective management made the Carter farm prosperous by 1959.” (Source: Entrepreneur) 

In 1971, a sudden drought hit, bringing another risk to the farm, so Carter bought local farmers’ peanuts and sold them in bulk to big processors. “This led Carter Warehouse to gross $800,000 annually by 1971, up from a mere $184 when Carter started.” (Source: TIME)

9. George H.W. Bush (1989-1993): 41st President

"No problem of human making is too great to be overcome by human ingenuity, human energy, and the untiring hope of the human spirit."- President George H.W. Bush

President George H.W. Bush found much entrepreneurial success from the oil industry, after graduating from Yale with an economics degree. He first started in oil as a salesperson for Dresser (Source: Time), then later formed a partnership with his neighbor, John Overby, and created the Bush-Overby Oil Development Co. in 1951. Due to family connections, the company was financed with nearly half a million dollars from Bush’s uncle (Source: Entrepreneur). 

The success of the company grew, and in 1954, Bush-Overby Oil controlled 71 wells, which produced 1,250 barrels of oil per day (Source: LegalZoom). By 1953, their company then merged with another independent oil company to create Zapata Petroleum, of which Bush became president (Source: Entrepreneur). After years of growth and in 1966, Bush was able to sell his holding and made about $1 Million doing so (Source: TIME).

"Be bold in your caring, be bold in your dreaming and above all else, always do your best."- President George H.W. Bush

10. George W. Bush (2001-2009): 43rd President

“Prosperity results from entrepreneurship and ingenuity.”- President George W. Bush

George W. Bush earned his bachelor’s degree from Yale and then became the first US president to earn his MBA, which he received from Harvard. After school, he followed in his father’s footsteps in the oil industry, but took a different approach as he “searched mineral-rights titles in county courthouses around West Texas and then would see if the owners would lease those rights to oil companies.” (Source: Time) In 1977, he then founded his own company called Arbusto (Spanish for Bush), which focused on low-risk, low-return wells, and found a relatively low gas field (Source: Abby Connect). Eventually, the price of oil dropped, and their company became very high-risk. Spectrum 7 Energy Corporation jumped in and rescued their company, merging the two in 1984 with Bush as the CEO, according to an article by LegalZoom. “After losing $400,000, it was purchased by Harken Energy Corporation, and Bush served as a consultant to Harken,” (Source: LegalZoom)

After working in the oil industry for many years, Bush decided to move into sports and invested in the Texas Rangers MLB team with $600,000 (Source: Entrepreneur). According to the same article by Entrepreneur, he then sold his stakes for the team in 1998 for $15 Million, a 2,400% ROI.

11. Donald Trump (2017-2021): 45th President

“As long as you are going to be thinking anyway, think big.”- President Donald Trump

Donald Trump is a real estate guru. He studied real estate at the University of Pennsylvania Wharton School and invested in Philadelphia real estate while studying there. He took over his family’s company to develop it into an international brand and according to Abby Connect, in the 1970s he began branching into Manhattan skyscrapers and renamed the company Trump Organization. He’s built luxurious hotels such as the Grand Hyatt Hotel and Trump Plaza, Trump’s Tower on Fifth Avenue, as well as the Trump headquarters. In the 1980s, he started placing casinos in Atlantic City, adding to Trump Plaza, and Trump Castle. In 1990, he even opened up his own Trump Taj Mahal, known as his own “eighth wonder of the world.” (Source: Abby Connect) 

According to Time, Trump appears to own or control more than 500 businesses in some two-dozen countries around the world! He has been very successful, but not without several bankruptcies, according to Abby Connect. Amidst his many businesses all over the world, he has also published books, opened up golf and hotel resorts, owned beauty pageants, and created his own branded products such as Trump steaks, Trump University, Trump shuttle, and Trump Success Eau De Toilette (Source: Business News Daily). 

“Get going. Move forward. Aim High. Plan a takeoff. Don't just sit on the runway and hope someone will come along and push the airplane. It simply won't happen. Change your attitude and gain some altitude. Believe me, you'll love it up here.”- President Donald Trump

Key Takeaways

Here are some of my key takeaways from this episode:

1. President  Washington the greater the conflict, the better the triumph. We savor the hard-won victories even more. 
2. President Lincoln taught us to not let failure stop us. Perseverance is a key attribute of successful entrepreneurs.
3. President Johnson taught us that unless we continue to innovate and evolve, we’re going to learn a painful lesson from someone who has. This is so true with tectonic shifts. 
4. Don’t be afraid to take risks. Be determined, don’t get caught up in the circumstances, and press forward as President Harding did. 
5. Current circumstances will not remain forever. Diligence and resilience go on a long way as President Hoover has proven. 
6. President Roosevelt encouraged us to be bold and persistently experiment. Try something. If it fails, pivot or move onto another.
7. President Truman taught that those who made it to the top were those who did the work, with enthusiasm and everything they had. Whatever we do, we should do our best and give it all we have.
8. President Carter taught us that we don’t need to be afraid of failure, we just have to be determined no to fail. 
9. President George H.W. Bush taught us to be bold in our caring and dreaming.
10. President George W. Bush taught us that prosperity comes from entrepreneurship and ingenuity. 
11. President Trump taught us to move forward, aim high, and create a plan. We shouldn’t wait around for others to do the work for us or to make things happen.

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Challenge

If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today’s episode and schedule a time this week to implement it to help achieve our monetization goals.

Share Your Story 

Do you know of any other entrepreneurial presidents or stories of president entrepreneurs that we missed? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.

Read at: https://www.monetizationnation.com/11-11-u-s-presidents-who-were-entrepreneurs-and-what-we-can-learn-from-them/

Happy Valentine's Day! This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I’m Nathan Gwilliam, your host. 

Creating and running businesses isn’t easy. However, being the spouse of an entrepreneur or CEO isn’t easy either. One of the primary reasons we are creating our businesses is so we can have the time and resources for the people and things that matter most. This especially includes our spouse, the person who should matter most to us. We need to be sure we don’t let the stress and business at work be an excuse for not sharing our love and being there with our loved one this Valentine’s Day and the rest of the year. There is nothing we’re working on at work that is more important than the people we love. But, unfortunately, approximately 50% of marriages end in divorce.

So, in today’s episode, we’re going to discuss some of the most successful strategies entrepreneurs and CEOs use to destroy their marriages and some alternative strategies for those of us who are trying to nurture more loving and connected marriages.

Strategy 1 - Don’t invest time to re-connect daily. 

“Every successful marriage is the result of two people working diligently and skillfully to cultivate their love.” - Henry Beecher, Minister

Sometimes entrepreneurs and CEOs don’t prioritize daily connection with their spouse. Instead of making this mistake, maybe we can schedule opportunities for daily connection. Some ideas might be a regular date night, regular walks together, or lunch dates together. If we’re traveling or away from home we can schedule reminders to send regular texts or to make regular video calls. Marriage is a daily decision that we must invest in every day.

Sometimes couples quit dating each other. Don’t ever quit dating. Dating and regular connection are probably how you and your spouse fell in love initially, and something we need to keep doing to continue nurturing a loving marriage. 

One of the business tectonic shifts we talk about a lot at Monetization Nation is “Connecting through Passion.” This doesn’t just work in business, but it can also be very effective in our relationships. We should try to identify our spouse’s level-10 passions and strive to connect with our spouse through what he or she is crazy-passionate about. 

As an example, a study found that couples who watch romantic movies and discussed the relationships in them afterward had a 50% lower divorce rate. Sorry guys. Just watch the romantic movies with her.

Strategy 2 - “Outsource” sacred parts of the marriage. 

As entrepreneurs, we often learn the importance of outsourcing in order to get everything done. However, some of us make the mistake of outsourcing parts of our marriage. Sometimes couples outsource sacred elements of the marriage, such as emotional connection, companionship, and sometimes even sex, to people other than their spouse. Sometimes people outsource to porn and romance novels. When this happens, the spouse is escaping and finding fulfillment with other people and things. 

A study at the University of Oklahoma found that the chances of divorce double when pornography is viewed (Source: Marripedia). Dr. John Gottman, a world-renowned therapist who has 40 years of experience studying relationships, explains in an open and honest letter that pornography should never be viewed because of the unrealistic expectations it creates. Men and women who find fulfillment through explicit images and videos almost always find they have trouble finding fulfillment with an actual partner. Dr. Gottman states that “even non-compulsive use of [pornographic] images can damage a committed relationship.” 

In a similar manner, romance novels can have a similar effect. These books are full of unrealistic people, relationships, and sexual experiences. When a spouse gets too caught up in romance novels, they begin to believe that their partner should be more like the character in their novel. They can also begin to turn to these novels for feelings of romance, love, and desire instead of to their spouse, which decreases their connection. 

We should be committed to nurturing those sacred parts of our marriages only with our spouse. This commitment will help ensure that we keep our marriages strong and our intimate, sacred moments special and wonderful. 

Strategy 3 -  Focus on digital devices and entertainment instead of your spouse. 

When was the last time we checked our phone while our spouses were trying to talk to us? A recent study found that mobile phones can have a negative impact on closeness, connection, and quality of conversation in human relationships (Source: University of Essex).

Do we neglect our spouse because we spend too much time glued to digital entertainment, such as TV, social media, or video games? I recently spoke with a church leader who told me video game addiction is one of the top reasons couples in his congregation are getting divorced. 

Instead, maybe we commit to ourselves to put our phones away when we’re having meals with or talking to our spouse. If the phone rings or we receive a text, and our spouse encourages us to take the call or check the text, maybe we can say, “I’m sure it’s not as important as you.” Instead of watching too much TV or playing too many video games, maybe we make a commitment to ourselves that we only consume digital entertainment after we have made a meaningful connection that day with our spouse. This habit might help us to put first things first, as Steven Covey taught.

Strategy 4 - Don’t be responsible with money. 

Fights about money are the second leading cause of divorce, right behind infidelity (Source: Ramsey Solutions). Many couples don’t have a budget or don’t stick to it if they do. My wife is so much better at this than I am. Some couples buy the biggest house the bank will let them buy and drive the nicest cars they can. One study from researchers at Brigham Young University found that married individuals with higher levels of materialism had less satisfying marriages. Some couples keep their finances separate and don’t communicate with their spouses about financial issues. Money issues are cited as a cause of 36% of divorces. 

If you haven’t before, I would highly recommend taking a financial course with your spouse. My wife and I took the Dave Ramsey course and it helped a lot. A good financial course forces spouses to talk through and come to a consensus on important financial decisions. For example, do you and your spouse both know what your next big purchase will be and how fast you’re saving to earn it? What do you picture for your future retirement and how much money do you need to be putting away now to achieve that? Are you both comfortable with how much money is being spent every month versus how much is being put away for future plans? Having these discussions and learning about financials together can help avoid money problems and create open and honest communication about our financials. 

Strategy 5 - Don’t make intimacy a priority. 

“When couples stop having sex, their relationships become vulnerable to anger, detachment, infidelity and, ultimately, divorce.” - Dr. Ian Kerner, Counselor

Sometimes spouses don’t make regular sex and intimacy a priority. Sometimes touch is eliminated outside of sex. Regular sex and other intimacy can be a powerful glue that binds together spouses with a stronger connection. For many people, touch is their primary love language. For most couples, touch and sex can be a powerful way to reconnect and communicate love. 

Relationship expert Dr. Lurve believes that one of the most essential ingredients to any long-lasting marriage is daily hugs. She prescribes a 10-second hug every day to her clients who are struggling to reconnect with their spouses. This daily hug releases oxytocin, promotes sexual desire, helps us resolve issues more quickly, and can alleviate stress (Source: Body and Soul). 

Strategy 6 - Have Intimate, opposite-sex friendships. 

“Happy is the man who finds a true friend, and far happier is he who finds that true friend in his wife.” - Franz Schubert, Composer

Sometimes we don’t recognize that emotional relationships with someone of the opposite sex can be deadly to our marriages. These relationships often start innocently, as just lunch, advice, or lending a listening ear. These relationships can sometimes lead to emotional intimacy. Our spouses should be the first person to which we turn to share our joys and our sorrows. 

When we have our own safeguards in place and don’t make justifications to break them, we’re much less likely to find ourselves in inappropriate relationships. Keep in mind that most affairs don’t begin because someone wanted to cheat. Actually, 80% of affairs began as “just friends” (Source: Shirley Glass). "The new infidelity is between people who unwittingly form deep, passionate connections before realizing that they've crossed the line from platonic friendship into romantic love," explains Shirley Glass, Author of Not “Just Friends.”

Strategy 7 - Don’t help out. 

Marriage is not just spiritual communion, it is also remembering to take out the trash. – Joyce Brothers, Psychologist and Author

Our spouses are probably carrying heavy loads, and so are most entrepreneurs. It’s very common for us to focus on our own heavy loads we are carrying and to be resentful or put out when our spouse asks us to help. Doesn’t our spouse realize how busy we are? 

Instead, maybe we identify a job that our spouse most dislikes doing. Maybe it’s cleaning toilets, doing dishes, or cleaning up dog poop. If we don’t know which tasks our spouse dislikes the most, ask. Then, maybe we proactively start doing that task every day without being asked or saying anything about it. 

Early in my marriage, a counselor taught me that when my wife asks me to do something, I should look at it as a gift because she is telling me what she needs. This way I know what I can best do to help her. 

Strategy 8 - Point out all your spouse’s weaknesses. 

“Instead of nagging about your spouse, try bragging about your spouse.” - Dave Willis, Pastor and Author

When you were dating, how often did you point out the faults in the person you were dating? How often do you do it now? Maybe, instead of focusing on his or her faults, we should strive to find everything we love about our spouse and everything we’re grateful for, and strive to build him or her up with love and gratitude every day.

It’s especially important that we don’t speak badly about our spouses to others. Media is filled with spouses making jokes about each other such as: “I have four kids. Three, if you don’t count my husband.” TV shows and movies can make these lines seem innocent enough but in reality, speaking about our spouses in any kind of derogatory manner will only hurt our marriages. 

Just as we’re aware of our own weaknesses, our spouses are aware of theirs. We’re not here to point them out, or even worse shout them out to our friends and family. We’re there to love and support them as they strive to change for the better, just as we’ll be doing. Leslie Vernick, a well-known author and speaker shared that “regularly thinking negatively about your [spouse] increases your dissatisfaction with [them] and your marriage.” The more we focus on the things we love about our spouses, the more in love we’ll be with them and our marriage. 

Strategy 9 - Make other people a priority over your spouse. 

Often parents prioritize their children above their spouse. A relationship expert named David Pisarra said, “... the most frequent issue I hear from men I represent is that the focus of the wife turned to the child, and never returned to the relationship with the man.”  

Sometimes we allow parents, friends, or a boss to be a higher priority. Instead, maybe we need to listen when our spouse says he or she is having issues with our parents and set better boundaries. Maybe we need to plan scheduled alone time each day, a scheduled date night each week, and quarterly getaways with only our spouse. 

Maybe we commit that whenever our spouse calls or texts we do everything we can to immediately take the call or respond to the text so that our spouse can feel they are our priority.  We need to make sure that our spouse always comes first. 

Strategy 10 - Be harsh or abusive to your spouse.  

“Family is supposed to be our safe haven. Very often, it’s the place where we find the deepest heartache.” - Iyanla Vanzant

It doesn’t matter how bad of a day we’re having. There is never an excuse for being harsh with or yelling at our spouse, calling him or her names, or abusing our spouse in any way that can take a long time to heal. Abusing our spouse is never ok. Yelling at our spouse is never ok (unless maybe the house is on fire). Calling our spouse names is never ok. 

Our spouse should know without a doubt that we will be loyal and never speak badly about them in front of another person. Jonathan Bennett, a relationship expert said, “If you’re having a fight or [are] annoyed by your partner, the appropriate course of action is to address it directly. By airing your dirty laundry for everyone to see, you’re showing a lack of respect for your partner and the relationship.”

Strategy 11 - Threaten divorce. 

“In every marriage more than a week old, there are grounds for divorce. The trick is to find and continue to find grounds for marriage.” - Robert Anderson, Playwright

Some people threaten divorce to get leverage so that their spouse will make the desired change. However, this threat can often have the opposite effect and create long-lasting rifts and disconnection in the marriage. When we threaten divorce that could be the nuclear bomb that destroys everything else around it. 

In 1519, a Spanish conquistador named Hernán Cortés arrived in the new world with six hundred men. Soon after arrival, he burned all his ships, sending the message to his men that there would be no turning back. Within two years he had conquered the Aztec empire. I realize there are situations, such as serious abuse, where divorce may be the right decision. However, if we are not in one of those situations, we should probably burn our ships, commit to improving the marriage, and not threaten divorce as the backup. We should let our spouse know that this may be a really hard situation, but we love them so much that we’re committed to doing everything we can to work through this.

If this episode of Entrepreneurs of Faith resonated with you, please subscribe for FREE to Monetization Nation so you can receive an episode of Entrepreneurs of Faith each Sunday.

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Share Your Story 

What do you feel are the most common things entrepreneurs and CEOs do to destroy their marriages, and what are the solutions? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.

Read at: https://www.monetizationnation.com/10-11-successful-strategies-to-destroy-marriages/