Today on Podcasting Stories, we're talking with Ken Clark, founder of the Chenal Family Therapy Company based in Arkansas.

Ken is a serial entrepreneur. After nearly a decade on Wall St he wanted to make more of a difference and decided to return to school to become a licensed therapist.

After graduating from a California school, he noticed that his home state of California seemed saturated with therapists, and in this episode, we learn how and why he decided to launch his practice in Little Rock, Arkansas, and how he integrated learning from other business experiences to develop the novel practice management platform for nearly 200 therapists that generates over $10 million in annual revenue.

Ken is thinking about starting a podcast, and we drilled into the details of his podcast scorecard, where he scored 87 out of 96, an ideal candidate for a podcast, and brainstormed different strategies to get maximum leverage from the podcast.

If you're considering starting a podcast, this podcast is full of ideas and value.

Show Notes

Be a Guest

About YourPodcast.team

About Chenal Therapy

Special Guest: Ken Clark.

Today on Podcasting Stories we're talking with Bethany Andell from Savage Brands, right here in Houston, Texas.

Bethany has a long history in branding and marketing, and we had a great conversation about the unique way they approach helping clients align their values with their messages, communications, and actions.

We also had chance to talk about her book, 'Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose', and what it means to companies looking to get the best return on their marketing.

This is a great episode, especially if you were interested in how companies go to the next level by better aligning vision with message and actions.

Show Notes

Be a Guest

About YourPodcast.team

About Savage Brands

Special Guest: Bethany Andell.

Today on Podcasting Stories, we're talking with Jay Tompkins, CPA and tax partner with Baker Tilly.

Jay has been a tax professional for almost 20 years and has built a great rapport with clients from various backgrounds. In this episode, we talk about his experience, his unique approach, and his love of the subject as a way to build an audience wider than his current circle, in a way that's not annoying.

He clearly enjoys sharing his knowledge, and this discussion of what his podcast might look like was an excellent opportunity to focus that passion.

If you have a passion for sharing what you know, this is a great show for you.

Show Notes

Be a Guest

About YourPodcast.team

About Baker Tilly

Special Guest: Jay Tompkins.

Today on Podcasting Stories, we have a little different type of podcast. Rather than speaking with a guest, I'm going to do a short episode answering some of the most common questions we've received about starting your own podcast.

With so many options for recording, setting up the show, and wondering how to make the most of the episode, it can seem overwhelming. The good news is there are simple ways to approach all of these.

Q&A shows always raise more questions, so if there are any points I didn't cover, please send me a message.

Show Notes

Transcript

Be a Guest

Today on Podcasting Stories, we're talking with Brannon Poe, Founder, and CEO of Poe Group Advisors.

Brannon has an interesting story. A former CPA himself, he's had a podcast, the Accountant's Flight Plan Podcast, that focuses on Accounting practice sales, mergers, acquisitions, and management for 8-years. We talked about how the show supports his business of helping CPA firm owners who want to buy, sell, or improve their business.

This is a great show both to learn from his experience podcasting and the comparison of real business impact we've seen, both having a show that introduces people to the way we work and how we can help.

We describe having a podcast as a superpower that amplifies how potential clients get to know, like, and trust you.

There are some great tips here.

Show Notes

Be a Guest

About YourPodcast.team

About Poe Group Advisors

About the Accountant's Flight Plan Podcast

Special Guest: Brannon Poe.

Today on Podcasting Stories, we're talking with Doug McCullough, an attorney in Houston, the Lone Star Policy Institute director, and podcast host of The Urbane Cowboys podcast with almost 150 episodes.

Doug has a lot of experience podcasting and many great lessons to share for anyone considering a podcast, including an interesting insight that he didn't feel he's received much business from his podcast, but he has received business from being on other people's podcasts.

People felt comfortable having him as a guest on their shows because he has a podcast of his own, and this indirect benefit of having a podcast ended up resulting in new business for his firm.

This is a great episode. Doug's a very interesting guy, and you'll really enjoy what he has to share.

Show Notes

Be a Guest

About YourPodcast.team

About McCullough Sudan

About The Urbane Cowboys Podcast

Special Guest: Doug McCullough.

Today on Podcasting Stories, we're talking with Kyle Hannan, who I met a few weeks ago when I was a guest on Go Beyond Disruption, the podcast of the American Institute of Certified Public Accountants.

Kyle has a very interesting perspective. He's not native to the US, coming from the UK and living in Africa and Europe, and is the most experienced podcaster I've interviewed so far. He's hosted or co-hosted over 500 episodes and has been involved in the production of a further 300 shows, so he has a lot of great insights on what it takes to have a successful podcast.

I really enjoyed the conversation we had and the opportunity to hear some of his stories from so many shows.

Show Notes

Be a Guest

Special Guest: Kyle Hannan.

Today on Podcasting Stories, we're talking with Chris Kolkhorst, a serial entrepreneur who started his first business in high school. He's since successfully built and exited several more and continues to identify new business opportunities.

Chris has a great story, and we had the chance to talk about the life lessons he learned being a member of a national college championship baseball team and his post-college baseball career.

He's interested in having two different podcasts, one for his current insurance business and another for his passion project called, The Gritman Club.

We used the Podcast Scorecard to look for opportunities, and he scored 80 out of 96, a pretty high score and an indication that he's a great fit for a podcast. We drilled deeper into some of the scorecard questions and explored some different ways he can make the most of a podcast.

Chris is a really interesting guy and someone who's just fun to hang out with. This episode brings out a great mix of good stories and helpful strategies.

Show Notes

Be a Guest

Special Guest: Chris Kolkhorst.

Today we're talking with Courtney Krenz. Courtney is a serial entrepreneur from Littleton, Colorado, who started his first business at just 17 years old. He's interested in exploring the value of a podcast for one of his businesses, a Massage Training School in Costa Rica.

We used the Podcast Scorecard as an interview guideline, and the conversation turned into a consulting/brainstorming session, as well as diving “backstage” and talking in specifics about how our Podcast Done For You service works.

If you have been curious about our podcast service but were not ready for a phone call, this episode gives you a great behind-the-scenes look at the process.

We also brainstormed a lot of ideas for guests and other ideas to make his podcast more successful.

Show Notes

Be a Guest

Costa Rica School of Massage Therapy

Special Guest: Courtney Krenz.

Today on Podcasting Stories, we're talking with Ron Baker.

Ron's name will be familiar to many of you in financial/professional services as the author of many books, including 'Professional's Guide to Value Pricing' and 'Pricing on Purpose,' but today I wanted to speak to him about how his businesses have been helped by his podcast, The Soul of Enterprise.

I interviewed Ron earlier in the year for my tax podcast, The IC-DISC Show. I shared the story of how his work has literally added millions of dollars of value to my businesses. In that show, Ron shared how his podcast had become a way to reinforce those principles in an easy-to-consume, accessible format.

He's been podcasting for seven years, closing in on 350 episodes, and had several great perspectives based on that experience:

There really was a lot in this episode, and if you've ever considered a podcast, Ron's experience will confirm it's a great idea.

Show Notes

Be a Guest

The Soul of Enterprise

50 Benefits of a Podcast

Special Guest: Ron Baker.