A lot of people start their podcast with the goal of building something unique for their audience, but the sad truth is, not everyone succeeds. As with any business, having the correct goals can make or break your attempt in podcasting. The VP of Podcaster Relations for Libsyn, Rob Walch, joins Mitch Stephen in this episode to provide some guidelines in starting your own podcast. Being a veteran host himself, Rob talks about what separates a successful podcast from its counterpart. Rob explains the different ways on how you can increase your influence and maximize your profits through podcasting by thinking outside the box.

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