This episode wasn’t supposed to happen this week.

But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now.

Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.

In this episode of The More Profitable Podcast, we’re digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.

0:00 – Why this episode wasn’t planned—and why it couldn’t wait

2:03 – The emotional weight of showing up right now (and why it’s real)

4:58 – Selling isn’t tone-deaf—it’s survival

7:49 – Why your podcast has to stay consistent when everything feels uncertain

10:31 – How to acknowledge what’s happening without turning your podcast into a news feed

13:06 – Speaking through your lens: how to be useful instead of overwhelmed

15:16 – Why your content matters more when buyers are hesitant

17:13 – Selling vs. screaming: how to invite, not beg

18:49 – Yes, you have to repeat your offer (more than you think)

20:11 – The role of outside support when everything feels murky

21:07 – Don’t white-knuckle it: what support might look like right now

Mentioned In Podcasting When Everything Feels Like It’s on Fire

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