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Ash and Kane explore the pros, cons, dos, and don'ts of podcast cohosting in this episode. They discuss how having a cohost can enhance content engagement and relieve pressure, but also talk about the things you need to consider before cohosting. They also share the downsides of cohosting and why it isn’t just scheduling challenges you may be up against when hosting your podcast alongside someone else!

KEY TAKEAWAYS

• Having a co-host takes the pressure off, it can help make solo content more engaging.
• You need to build a relationship with someone before being cohosts, to have rapport built already before creating content for your audience
• Your dedication needs to be aligned as co-hosts for your podcast to be successful and to stop anybody wasting their time (and money!)
• Scheduling can be more difficult with a cohost, both your diaries have to be taken into account, this can be even more of a challenge when interviewing guests
• It’s worth having some paperwork before you start cohosting, so everyone knows where they stand, particularly if any issues arise further down the line.
• Creating and hosting a podcast with someone else creates accountability, you can’t put off doing content and recording.
• Hosting alongside someone else makes it easier for you to showcase your personality, creating authenticity and building a better relationship with your audience. 

BEST MOMENTS

"I think that’s what people like about cohosts, it’s feeling part of something when the hosts have a relationship”

“You might not be making anything but when you are you want to sort that shit out beforehand”

“Having roles is quite important”

“Cohost interviews annoy me quite often”

VALUABLE RESOURCES

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EPISODES TO CHECK OUT NEXT

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Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]