Podcasts Archives - OMCP

SEO: Determining Searcher Intent with Matt Bailey

Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice.  Your page must engage.  And search engines are getting better at deciding what types of pages will best serve the searchers.  But how can we know what searchers are expecting?      Find out here in this impromptu interview with author-expert Matt Bailey, hands-on SEO, bestselling author and corporate trainer from SiteLogic.

This episode is  brought to you by: WordTracker. Reveal 1000s of long tail keywords using data from Google, Wordtracker, and Amazon. Visit wordtracker.com for more information.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.

Download your MP3 of “Determining Searcher Intent” here.

Determining Searcher Intent:

Michael: All right, welcome back to the OMCP Studio. And with us today is Matt Bailey, author, educator, and CEO of SiteLogic. Matt is at the forefront of digital marketing and best practices and training for some of the largest brands in the world. I’m your host Michael Stebbins, and today we’ll be discussing how to determine search intent for SEO and putting pages together. Matt, welcome to “OMCP’s Best Practices” podcast, thanks for being here.

Matt: Okay, thanks for the invitation and always fun to have a conversation with you. So, I’m looking forward to it.

Michael:  And we tend to go off on all kinds of fun tangents, we’ll allow for a little bit of that today, but we will convey some of the best practices for search intent. I know a lot of SEOs are struggling with this, trying to figure out, “What do I put on the page that allows me to rank?” And so much of it has to do with addressing searcher intent. But before we get into that, I just want our audience to know you are the author of “Internet Marketing: An Hour a Day,” published by Wiley Sybex. I know, [because]  was grateful to be the technical editor on that. And that was fun.

Matt: Yes.

Michael: And then, you have a new book out. And I believe that is …walk me through because I always get it backwards, right?

Matt: “Teach New Dogs Old Tricks.”

Michael: Okay, good. And that is available at Amazon?

Matt: Yes.

Michael: And if I remember right, this goes to the core of how sales training actually helped build out a digital marketing industry for you.

Matt: Absolutely.

Michael: It allowed you to help people. And there’s a lot of insights in there. Give us a quick synopsis.

Matt: Quick synopsis. So we’re going to talk about searcher intent?

Michael: Yep.

Searcher Intent and Why It Matters — beyond SEO

Matt: And one of the things I learned in sales is how to drill down to what people really need. Listening to the words they say. And it’s the concept of mirroring. So, if you are telling me, “Matt, what I’m really looking for is I want a phone that does these things. Cost is a consideration. And this is what I’m looking for.” What I learned from that is I’m going to repeat the highlights of what you said, and when I present it I’m gonna ask you, “Does it look good?” Because you used language that says you’re more visual because you said,

Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub

Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen.   Tie in personas and influencers and you’ll surpass your competitors in market acquisition.  Where do we start?  What are the best practices?  Find out here in this interview with author-expert Marty Weintraub, who is light-years beyond most marketers, and is brilliantly generous with his experience, knowledge, tips, and enthusiasm for digital advertising.

This episode is brought to you by: Simplilearn. Improve your career with Simpllearn’s online training courses in digital marketing. Visit simplilearn.com for more information.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.

 

Download your MP3 of “Digital Advertising: Best Practices for Targeting” here.

Best Practices for Targeting and Psychographics:

Michael: All right. Welcome back to the OMCP studio, and with us today is Marty Weintraub, entrepreneur, author, speaker, and wilderness guide. We’ll get more about that later. Marty is the founder of Aimclear, author of “Killer Facebook Ads” and “The Complete Social Media Community Manager’s Guide.” He is, in many ways, the world’s leading expert on Facebook and digital advertising. I’m your host, Michael Stebbins, and today, we’ll be discussing best practices for digital advertising. Marty, welcome to the “OMCP Best Practices Podcast.” How are you?

Marty: I’m better than a barrel full of monkeys in a rainstorm.

Michael: Which, I understand, you’ve had up there in the Minnesota area. Listen, I’m really excited to jump into these best practices. Before we get started, I think there are a few people out there who haven’t read your books, read your articles, or heard you speak. Tell our audience who are you and what is it that you’ve been doing lately?

Marty: Lately? My name is Marty. I live in Minnesota. I founded a company called Aimclear. It’s integrated marketing agency. For perspective and not to be boastful, Aimclear won “Best Large Integrated Agency” at the U.S. Search Awards.

Michael: Congratulations.

Marty: Thanks. Hey, even though it’s the best, it’s not my fave. My fave is winning “Best Use of PR in a Search Campaign” for our own PR against big brands and big agencies. The tactics they’re from, we’ll be discussing today.

Michael: All right, Marty, I gotta ask.

Programmatic and Media Buying: Best Practices for Digital Advertising and Display

How can we avoid advertising disasters?  When is it time to scale creatives?  What is the hidden problem when switching vendors?   Author/Expert Kevin Ryan walks OMCP through  five of the current best practices for Programmatic Buying in this OMCP article+podcast.

This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.

Download your MP3 of “Programmatic and Media Buying: Best Practices for Digital Advertising and Display” here.

Best Practices for Programmatic Buying:

Michael: All right. Welcome back to the OMCP studio. And with us today is Kevin Ryan, one of the leading strategists for digital media buying and planning, CEO of Motivity Marketing, and author of Taking Down Goliath  and hundreds of articles and hundreds of articles on digital marketing. I’m your host, Michael Stebbins. And today, we’ll be discussing best practices for programmatic buying. Kevin, welcome to the OMCP best practices series.

Kevin: Good day. Thanks for having me.

Michael: I’ve got to say, back in the early 2000s or maybe before, you were the go-to expert on media buying and strategy. I know your contributions to the industry. And you’ve helped out the world’s biggest brands and have only grown since then. But before we get started, for those who haven’t read your book, read your articles, or heard you speak, tell our audience who are you and what is it that you do.

Kevin: All right. I do as little as possible, and I try to make that my life. You know, I run a small agency. And the model is very, very simple. I customize every engagement for the client’s needs set, so it has no potential to scale at all. And I work for…I spent most of my life in the agency environment with a couple of brief breaks running a conference series and things like that. But for the most part, I enjoy doing the work, and I enjoy working with clients. So it’s definitely one of those things that…it’s very much a labor of love for me in doing the agency work.

The book, I think, it was something that was in the works for three or four years. And I spent a good solid year on the road doing concept-testing, another year trying to sell it to publishers, and most of whom probably told me that…to put it in the not shiny place in the nicest way possible. But it was intended to be a digital strategy guide. And, ostensibly, it became the guide for small businesses. And so I achieved victory from one perspective in creating a strategy book that…it has lasted, I think, three years now, and it’s still getting better reviews and that sort of thing and not aging, because it’s not intended to be “Here’s how to…” you know,

SEO Best Practices for Moving Domains

When is it time to 301-redirect to the a new domain?  When is it time to use rel=canonical or submit new sitemaps during a domain move?  Switching domains can be a terrifying process–for good reason.  One misstep and the search engines might follow our bad instructions. Author and SEO expert Dan Thies visited with OMCP to lay out the best practices, and the proper order of them, when switching to a new domain.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.

Download your MP3 of “Changing Domains Best Practices for SEO with Dan Thies” here.

SEO Best Practices for Switching Web Domains:

This episode is brought to you by:

 Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media.

Michael: All right, welcome back to the OMCP studio. And with us today, we have Dan Thies. Dan has been helping his clients and friends promote their businesses online since Netscape was a startup. He’s been doing SEO since before we called it SEO. Dan plays the wind chimes in his spare time and is the author of “Search Engine Optimization Fast Start,” one of the most popular SEO books of all times. I’m your host, Michael Stebbins, and today, we’ll be discussing best practices for changing domains. Dan, welcome to the OMCP Best Practices podcast. I’m really amped you’re with us today.

Dan: Thank you, Michael. Thanks for having me. I was excited to do this and I think what you’re doing here is really important. It’s important for us to capture best practices as best we can and get them someplace. So I’m glad I can have a chance to chip in here.

Michael: Really excited about teaching and learning about changing domains. But before we get started, for those who haven’t read your books or attended your classes or heard you speak, tell our audience who are you and what is it that you do.

Dan: Well, you know, Barry Schwartz called me the godfather of grunge of SEO. So I guess that’s good. I’m doing now what I’ve kind of always done. You know, I work with people, clients, friends, and students. Some people pay me, some people don’t. I run a lot of tests, but I also have a lot of friends in the industry. So my favorite thing to do is to get in behind the scenes and look at what other people are doing and, you know, maybe help them improve it. But at the very least, I can learn something from what they’re doing.

Right now, I’m just finishing up an update of the fourth edition of my Link Liberation training, which is about getting links without begging, borrowing, buying. And we’re finally, finally getting ready to actually do a public launch for our ResultFlow software. We use that to automate our content marketing processes. And it has not had a website,

PPC Best Practices for Using Negative Keywords

Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out the core practices of using negative keywords.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.

Download your MP3 of “Negative Keywords Best Practices for PPC with Brad Geddes” here.

Best Practices for Using Negative Keywords:

Michael: All right, welcome back to the OMCP studios, and with us today is Brad Geddes, co-founder of AdAlysis, founder of Certified Knowledge, author of Advanced Google AdWords, and faculty chair at Simplilearn Market Motive. Brad is an OMCP certified instructor and has made significant contributions to industry standards, just like OMCP. I’m your host Michael Stebbins, and today we’ll be discussing, negative keywords. Brad, welcome to the OMCP Best Practices Podcast. Thanks for coming in.

This episode is brought to you by:

Bing Ads. Connect with valuable customers searching for your business. Use the Bing Network to reach an audience that spends 25 percent more than the average searcher.

 Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media 

Brad: Hey Michael, thanks for having me. It’s a pleasure to be here.

Michael: It’s fun to be together again. I’m really excited to get into the best practices for negative keywords, but before we get started, I think there are some who haven’t read your books or attended your classes or heard you speak. Tell our audience who you are and what is it that you do.

Brad: Oh, sure. So I am Brad Geddes and I have been in Paid Search for way too long, since ’98. These days, I’m co-founder of AdAlysis, which is an ad testing tool that also focuses on actional based data. I’ve been out to, gosh, Google twice so far, this year helping them with some things. And, you know, this time of year is conference seasons and I’m always a fan of fresh up to date great content. So I’m getting decks ready for Munich, west, hero con, then back out to London to have a fun spring traveling the show circuits.

Michael: I know you’re speaking quite often, and towards the end, we’ll list out some of the chances for people to come and see you. I know that over the years (and I think you and I met, was it probably around ’05 or ’06?) you’ve helped some really big companies and some small companies with their digital advertising, PPC strategy. Clearly, you’re an authority on the process–the industry knows this. And before we started, you and I went over a bulleted list of best practices for using negative keywords. Are you okay if I just read those off and then we’ll launch into each one?

Social Messaging: Best Practices for Getting Your Messages Shared

When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast.

This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get new episodes.

Download your MP3 of “Social Messaging with Jennifer Evans Cario –  Online Marketing Best Practices Podcast from OMCP” here.

Best Practices for Social Messaging:

Michael: All right. Welcome back to the OMCP studios and with us today is Jennifer Evans Cario, published author, speaker, social media

faculty chair at Simplilearn’s Market Motive and president at SugarSpun Marketing. Jennifer is the author of “Pinterest Marketing: An Hour A Day” through Wiley Publishers and sought after by the world’s top brands as an authority on social media best practices. I’m your host, Michael Stebbins and today we’ll be discussing social messaging: best practices for getting your message shared. Jen, welcome to the OMCP Best Practices Podcast. It’s good to have you here in the studio, thank you so much for being here.

Jennifer: Hey, thanks for having me Michael. It’s great to be here.

Michael: Jen, you and I, if I remember, met in 2004 when I was helping you cover my…I wasn’t helping you, I was hoping you’d cover my company. At the time it was John and I at ClickTracks and I was looking for you to cover us in your SEO publication. Since then, I know you’ve published several books, helped a number of brands, but before we get started…for those who haven’t read your books or attended your classes or heard you speak, tell our audience who are you and what is it that you do?

Jennifer: Jeez, way back there in 2004 it was all about SEO but…wow, that really starts to date us. Actually, in the last decade or so I’ve moved over into the social media world so what I’ve been focusing on more lately is kind of hitting the conference circuits. I do a lot of the industry-specific shows, the SEMA show in the automotive world, the Craft and Hobby Association’s shows and I teach a lot of workshops on social media best practice. And then in terms of sort of the business and the consulting side, I’ve been doing some work the last year or two with brands like Ford and AkzoNobel, that runs deluxe paints throughout Europe. Really helping their social media team figure out how to merge that marketing side and that PR side to really make sure the message is strong and it’s consistent and they’re really leveraging this new technology to really be able to communicate well with our target audience.

Michael: Jen, one of the things about you that makes you unique is that you’re able to help small businesses with a small business strategy and you’re able to help some of the...

How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP newsletter to get new episodes.

Episode #7 covers Mobile Marketing Loyalty Programs with Jeff Hasen in 32 minutes. Recorded February 22, 2017.

Download your MP3 of “Mobile Marketing Loyalty Programs with Jeff Hasen – – Online Marketing Best Practices Podcast from OMCP” here.

Transcript of Episode 7:  Mobile Marketing Loyalty Programs

Michael: All right, welcome back to the OMCP studio. With us today is with us today is Jeff Hasen, one of the leading strategists, evangelists and voices in mobile marketing.   Among many accomplishments, Jeff has authored two books, The Art of Mobile Persuasion, and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, Jeff is an accredited OMCP certified trainer, an OMCP committee member,  a faculty member teaching mobile marketing at Rutgers University and Mobile faculty chair Simplilearn/Market Motive.  I’m your host, Michael Stebbins and today we’ll be discussing *Best Practices for Loyalty Programs *. Jeff,

 Welcome to the OMCP Best  Practices Podcast. Thank you so much for being here.

Jeff: My pleasure. And that intro was so long that we’re about out of time. Thank you for chatting, Michael.

Michael: Yeah, it’s been great. Hopefully, this helps everybody out. Jeff, it’s as long as the list of your credits, so…

Jeff: You read it just the way I wrote it, so thank you so much.

Michael: Perfect. You know, Jeff, you and I, I know that we did a few webinars together over the last few years. I love your podcasts at jeffhasen.com, they’re fantastic. I’ve seen your classes. No question, you’re one of the world’s top thought leaders in mobile and I’m excited to talk about loyalty programs, but before we get started, for those who haven’t read your books or attended your classes or heard you speak, tell our audience, who are you and what it is that you do?

Jeff: Sure, I’m happy to. And first I will chastise those marketers out there who have not read the books on mobile. I certainly haven’t written the only ones, but within a handful of books out there. I’m really somebody who got into mobile by accident, and now as I put in a presentation once I’m riding the winds of changes and adapting, which is what I think a lot of us are doing. I work with brands directly, I work with agencies, and I work with people who are trying to sell stuff to brands and agencies. And it’s all about, as I say in my book,

Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative […]

Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP newsletter to get new episodes.

Episode #6 covers Content Marketing Video Optimization on Facebook, Twitter, Instagram, and Snapchat with Greg Jarboe  in 27 minutes. Recorded November 21, 2016.

Download your MP3 of “Content Marketing Video Optimization on Twitter Facebook and Snapchat with Greg Jarboe – – Online Marketing Best Practices Podcast from OMCP” here.

Transcript of Episode 6:  Video Marketing on Twitter, Facebook, and Snapchat

Michael:  All right! Welcome back to the OMCP Studio and  With us today is Greg Jarboe, published author, columnist, speaker, instructor at Market Motive, instructor at Rutgers University, and President of SEO-PR,  Greg is a master of video marketing and content marketing practices, teaching these to some of the largest brands in the world. I’m your host, Michael Stebbins and today we’ll be discussing Content Marketing Strategies for Video Sharing Channels  PART TWO .  Greg, welcome back to the OMCP Best Practices Podcast. Thanks so much for joining us again.

Greg: Well, Michael thank you for having me back. Does that mean I passed the audition?

Michael: You passed the audition and we are having follow ups; callbacks occur in a few weeks. But, I have a funny feeling you’ll make it.

Greg: Yes!

Michael: Greg, as I mentioned in our last podcast. You and I have worked together for over a decade; we’ve taught together a few times. I have some fun memories of that. I’ve seen you at the podium as an authority and industry conferences for years.

In the second session, we’re going to get down to the best practices for video sharing specifically on Facebook, Instagram, Twitter, and Snapchat. But, just as a matter of introduction Greg, there are some who haven’t read your books, there are some who haven’t attended your classes or heard you speak. Just take a moment, tell our audience who are you, and what it is that you do?

Greg: Well, as you sort of noted in my thumbnail bio, I have a checkered background. I’ve done a lot of things. Among the things that I’ve done is written a couple of books “YouTube and Video Marketing” first edition came out in 2009, second edition 2011. I also blog for a couple of sites, one of them is called Tubular Insights. It used to be known as ReelSEO, but they changed their name about a year ago. And the other place I blog for is called The SEM Post, S-E-M as for Search Engine Marketing. And I write in both of those places about video.

And part of the reason why I blog once or twice a week, and I haven’t written a new version of my book since 2011, is things change too rapidly. And I would strongly urge people not to buy my 2011 book because it is woefully out of date. Things just happen too quickly in this industry. And part of the subject that we’re going to be tackling today frankly, hasn’t been tackled before.

Michael: And I love that you’re willing to update through podcasts, folks can follow you on Twitter at which address Greg?

Greg: @GregJarboe, so G-R-E-G J-A-R-B-O-E.

Michael: Yes,

What are the core practices for choosing keywords for your SEO campaigns?  What are the resources we should focus on?  Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast.

The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support.  Stay subscribed to the OMCP newsletter to get new episodes.

Episode #5 covers SEO Keyword Research with Matt Bailey  in 26 minutes. Recorded December 2, 2016.

Download MP3 here: SEO Keyword Research with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

Transcript of Episode #5

Michael: All right, welcome back to the OMCP studio, and with us today is Matt Bailey, author, educator, and CEO of SiteLogic. Matt is at the forefront of the digital marketing best practices training for some of the largest brands in the world. I’m your host Michael Stebbins, and today we’ll be discussing best practices in SEO keyword research. Matt, welcome to the OMCP Best Practices Podcast. Thank you for being here.

Matt: Hey Mike, thanks for having me. It’s a pleasure to be here again. I love doing a repeat show.

Michael: Happy to be doing that, and we’ve just done some podcasts for your brand, which is…

Matt: Yes, Endless Coffee Cup.

Michael: Endless Coffee Cup, so it’ll be fun to go listen to those, and I suggest that you go check those out. So Matt, you’ve been practicing and teaching SEO and keyword research for years. You’ve written books covering the topic. I know, I was editor of one of those.

Matt: Yes, you were.

Michael: Which was a privilege, thank you. And there are definitely some generally accepted best practices out there that are part of the SEO competency standards of OMCP, many of which came from your book and your courses. So let’s list the steps and walk through them one by one together.

Matt: All right, that sounds good. Just to list the steps..

Collect Keyword Seed List

Analyze Keywords

SEO Keyword Selection

Use PPC Campaigns for Keyword Research

Apply Keyword Plans to Website/App Dev

Apply to Social, Display, Retargeting, and Programmatic

…number one is just acquiring keywords, and there are many ways to do that. And then, it’s breaking down the keywords into manageable chunks that fit your strategy. And there’s numerous ways to analyze and break down keywords. And then it’s the application. What are you gonna do with those keywords based on your strategy, based on what channels you are utilizing to bring people to your site, and even beyond that, to further communicate to your customers?

Michael: I know that sometimes we go into paid search campaigns to find keywords.

Matt: Absolutely.

Michael: All right, and then we can talk a little bit about website development, and some of the app development, how that works into  social, display, re-targeting and programmatic, all part of the standard.

Matt: This is why I love keywords, Mike. Keywords to me are the soil that your digital marketing grows from, because keywords are the foundation. If I understand what people need, and how they search for it, the words are going to naturally flow in all of my digital communications.