Your podcast thumbnail is your first impression — and in a crowded feed, it can be the difference between a new listener clicking play or scrolling straight past you. In this episode, Anthony Perl shares everything you need to know about podcast graphics, from why professional photography matters to how to manage your brand across multiple platforms.

In this episode you'll learn:

1. Why you should never underestimate the value of a professional graphic designer — especially when setting up your initial templates
2. The three brands every podcaster needs to think about: your personal brand, your business brand, and your podcast brand
3. How to approach photography for your podcast graphics, including tips on outfit variations and capturing dynamic hand gestures
4. Whether you actually need photographs in your graphics at all — and what to do if you'd rather go a different route
5. How to handle guest photography so your brand stays front and centre even when featuring others
6. The key differences between designing for YouTube versus Spotify, Apple Podcasts, and Amazon Music
7. Why episode numbers on graphics are a waste of valuable real estate
8. How much text to put on a graphic — and why less is almost always more
9. When and why to refresh your existing episode graphics to attract new attention on YouTube
10. The role of AI tools and platforms like Canva in your design workflow — and their limitations

🎁 Free Download: Grab the Podcast Thumbnail & Cover Art Guide in the show notes — packed with sizing specs, platform requirements, and real-world examples from top podcasts.

👉 Download here: podcastsdoneforyou.com.au

Ready to hand over the whole thing? At Podcasts Done For You, Anthony co-hosts and produces podcasts for business owners and experts — from strategy and recording right through to publishing, graphics, and social media. Book a strategy session at podcastsdoneforyou.com.au/booking

Listen and subscribe to the channel for more game-changing tips!

Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/

Let us talk! https://www.commtogether.com.au/booking/

#PodcastGraphics #PodcastTips #PodcastCoverArt #PodcastMarketing #PersonalBranding #BusinessPodcast #PodcastsForBusiness

What's the most underrated branding tool in podcasting? It's not your microphone, your editing, or even your content. It's your music.

In this episode of Podcasts Done For You Show, Anthony Perl breaks down everything you need to know about original podcast music - from why it matters for your brand, to the copyright traps that could cost you thousands, to how to commission a piece of music that is uniquely and exclusively yours.

In this episode you'll learn:

1. Why music is the emotional bond between your podcast and your audience
2. The copyright mistakes that could get your episodes taken down and cost you big
3. Why music library tracks won't set your show apart from the competition
4. The 15-20 second rule - why you don't need a full song
5. How to choose music that connects with your specific audience
6. How to find and commission a local musician for your podcast
7. Why AI-generated music works against the authenticity of your show

A free PDF guide on this topic - including a full action checklist - is available through the show notes.

Ready to talk about your podcast? Book a free discussion at podcastsdoneforyou.com.au/booking

Podcasts Done For You - professional podcast production from as little as two hours, four times a year. We take care of everything - including original music created by a human artist.

#Podcasting #PodcastMusic #PodcastBranding #OriginalMusic #BusinessPodcast #ContentMarketing #SupportLocalArtists

What does it take to build a loyal audience from scratch, hold their attention night after night, and conduct interviews so good that your guests thank you on air? In this very special episode, Anthony Perl is reunited with his former colleague and long-time friend, veteran broadcaster John Kerr — and the result is exactly the kind of warm, candid, story-rich conversation that both men have spent their careers championing.

In this episode you'll discover:

1. How Anthony and John transformed a struggling midnight-to-dawn talkback program into a #1 show broadcast across 52 Australian radio stations
2. Why the difference between an "interview" and a "conversation" is the most important distinction in broadcasting — and podcasting
3. John's extraordinary career journey: from his first job at age 16 at 2PK in Parkes, to pirate radio in the Irish Sea in the 1960s, to nearly two decades on overnight radio at 2UE
4. The inside story of pirate Radio Scotland — broadcasting rock and roll to millions of listeners from a ship in international waters, until the British government shut it all down on 14 August 1967
5. How John built a global network of contacts that brought guests like Tim Webster, Steve Lemon, and Richard Park (owner of the UK's third-largest radio network) to an Australian overnight show
6. The night John was live on air when the Twin Towers fell on 9/11 — and what it taught him about broadcasting under pressure
7. John's most memorable interviews: John Wayne at the Academy Awards, Sean Connery, Louis Armstrong, Nancy Sinatra, and Larry Adler (who told John it was the best interview he'd ever given)
8. The golden rule of preparation — and the one time John wasn't prepared (an ambush interview with Angela Lansbury that he says was the worst of his career)
9. Why being authentic, kind, and genuinely curious is the real secret to building and keeping an audience
10. The advice John Laws gave John Kerr early in his career: stop projecting, just have a conversation
11. Why knowing your audience outside the studio — lunches, events, personal connection — is what separates good broadcasters from great ones
12. The story of John Laws doing two overnight shifts so John could attend a friend's wedding

Connect with John Kerr: Find John on Facebook and LinkedIn — search for John Kerr and connect with him directly.

Ready to start your own podcast? At Podcasts Done For You, Anthony co-hosts and produces podcasts for business owners and experts — from strategy and recording right through to publishing, graphics, and social media. Book a strategy session at podcastsdoneforyou.com.au/booking

#PodcastingTips #RadioBroadcasting #ConversationSkills #PodcastInterview #AustralianRadio #BusinessPodcast #PodcastsForBusiness

In this episode of 'Podcast Done for You,' Anthony focuses on naming your podcast effectively, detailing strategies to develop a successful show name and common pitfalls to avoid. Key points include aligning the podcast name with your business image and target audience, not using your own name unless you are a celebrity, and adopting a strategy-first approach to name selection.

Let us learn existing brand equity, taglines, and business values in naming, as well as the importance of emotional appeal, brevity, and memorability in a podcast name. Practical tips include involving a graphic designer for visual appeal and avoiding seeking opinions from family and friends who are not the target audience. The episode emphasises having a robust plan for regular and consistent show production.

A downloadable guide is available for further reference.

Listen and subscribe to the channel for more game-changing tips!

Podcasts Done For You: Equipment Recommendations

https://commtogether.eb-sites.com/5927911126466560

1. Free Guide: Define Your Podcast Audience (download at podcastsdoneforyou.com.au )
2. Book a Strategy Session: podcastsdoneforyou.com.au/booking

Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/

Let us talk! https://www.commtogether.com.au/booking/

#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy

In this episode of 'Podcast Done for You,' Anthony provides valuable insights into defining and engaging your podcast audience, particularly for business owners and CEOs aiming to grow their established businesses. The discussion includes identifying your ideal audience, speaking directly to them, avoiding common mistakes, and adapting to market changes. There is an emphasis on the importance of language, tone, naming your audience personas, and understanding their wants and needs. The episode concludes with exercises and tips for effectively connecting with your audience to enhance your podcasting success.

Listen and subscribe to the channel for more game-changing tips!

Podcasts Done For You: Equipment Recommendations

https://commtogether.eb-sites.com/5927911126466560

Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/

Let us talk! https://www.commtogether.com.au/booking/

#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy

In this episode of 'Podcast Done for You,' we explore the cascading benefits of podcasting beyond mere download numbers. We use podcasts as powerful tools to demonstrate expertise and create content for social media, YouTube, newsletters, and email blasts. By repurposing our episodes, we boost SEO, engage clients, and train staff. Rather than fixating on metrics, we leverage our podcast to build brand authority and generate consistent leads.

Listen and subscribe to the channel for more game-changing tips!

Podcasts Done For You: Equipment Recommendations

https://commtogether.eb-sites.com/5927911126466560

Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/

Let us talk! https://www.commtogether.com.au/booking/

#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy

In this episode of 'Podcast Done for You,' Anthony Perl explores why podcasting is a vital business strategy for 2026. Key takeaways include using authentic storytelling to stand out against AI-generated content, targeting underserved niches, and outsourcing production to maintain focus on your expertise.

Ultimately, the episode frames podcasting as a long-term brand builder and offers a downloadable guide to help listeners launch.

Listen and subscribe to the channel for more game-changing tips!

Podcasts Done For You: Equipment Recommendations

https://commtogether.eb-sites.com/5927911126466560 

Connect with me on LinkedIn:  https://www.linkedin.com/in/adperl/ 

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/ 

Let us talk! https://www.commtogether.com.au/booking/ 

#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy

In this episode of Podcasts Done For You The Show, we dive into the essential aspects of business podcast services and what you need to know before launching your podcast.

• Why outsourcing pre and post-production is crucial for business owners
• How to identify and speak directly to your target audience
• The pros and cons of remote vs. in-studio podcast recording
• Why having a professional co-host elevates your podcast quality
• Strategies for repurposing podcast content across multiple platforms
• 
  
• Training options for improving your podcast delivery and performance

Listen and subscribe to the channel for more game-changing tips!

Podcasts Done For You: Equipment Recommendations

https://commtogether.eb-sites.com/5927911126466560 

Connect with me on LinkedIn:  https://www.linkedin.com/in/adperl/ 

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/ 

Let us talk! https://www.commtogether.com.au/booking/ 

#BusinessPodcast #PodcastProduction #ContentMarketing #PodcastServices #BusinessGrowth #PodcastStrategy #DigitalContent

In this episode of 'Podcast Done for You,' Anthony highlights how internal podcasts can improve company communication and employee engagement. The podcast episode targets internal communication managers and chiefs of staff, explaining how this format can unite a distributed workforce, share company stories, and reinforce values. Anthony suggests that professional, external production is key to success and offers a clear, actionable guide for getting started.

Listen and subscribe to the channel for more game-changing tips!

https://commtogether.eb-sites.com/5927911126466560

Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/

Let us talk! https://www.commtogether.com.au/booking/

#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy

In this episode of 'Podcast Done for You,' the host discusses the common mistakes that can hinder the growth of a business podcast. Key points include ensuring the podcast reflects your brand authentically, investing in high-quality audio equipment, maintaining consistency in podcast production, and keeping the topics relevant to your audience. The host also emphasizes the importance of not turning podcasts into webinars and suggests using a co-host to maintain the focus on the primary expert. Finally, the episode underscores the value of seeking professional help for podcast production to ensure success.

Listen and subscribe to the channel for more game-changing tips!

Podcasts Done For You: Equipment Recommendations

https://commtogether.eb-sites.com/5927911126466560 

Connect with me on LinkedIn:  https://www.linkedin.com/in/adperl/ 

https://www.commtogether.com.au/

Learn more about Podcasts Done for You - The Show: https://www.commtogether.com.au/podcasts-done-for-you/ 

Let us talk! https://www.commtogether.com.au/booking/ 

#podcasting #podcasts #podcastshow #howtostartapodcast #podcasttips #podcaststrategy