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In episode twenty of Podcasts Suck, Sebastian Rusk discusses the importance of finding quality podcast guests and getting yourself booked on other podcasts using LinkedIn. He emphasizes the power of LinkedIn as a platform for networking, building relationships, and growing businesses. Sebastian also shares his own experiences with hiring someone to handle guest bookings and highlights the challenges he faced. 

TIMESTAMPS

[00:04:23] LinkedIn Profile Importance.

[00:10:45] Booking a New Podcast Guest.

[00:11:39] Finding Podcast Guests.

[00:15:57] Leveraging LinkedIn for Podcasting.

In this episode, Sebastian Rusk emphasizes his belief in the power of LinkedIn for networking, building relationships, and growing businesses in the podcasting industry. He discusses how to find quality podcast guests on LinkedIn by searching for individuals who are active on the platform and interested in networking and growing their businesses. He also suggests using specific search terms related to the desired podcast topic or industry to narrow down the search results. By connecting with these individuals, podcast hosts can potentially find suitable guests for their shows.

QUOTES

• “But in my opinion, it (LinkedIn) is the most powerful social media platform out there. It's full of individuals, 24 hours a day, seven days a week, 365 days a year that want to network, that want to grow their business, that want to build relationships. So it's a phenomenal place to, fine quality podcast guests, as well as being able to find other shows and opportunities for you to be a guest on other podcasts.”
• “You see how powerful LinkedIn is. You can go in here and you can search by all of these specific things. And you can also add filters, all of them. Some of them, where do they go to school? Where are they located post jobs, groups, services.”
• “The best way to be able to do that outside of an introduction from your first connection is to go engage on their content. Even though you're not connected with them, you can still engage like leaving a meaningful comment.”

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

Youtube: Youtube.com/@PodcastLaunchLab

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In episode nineteen of Podcasts Suck, Sebastian Rusk discusses the benefits of going live during podcast recordings to engage with listeners and reach new audiences. He highlights the importance of understanding the unknowns in the world of podcasting and how their podcast aims to provide valuable insights. He also mentions their new newsletter on LinkedIn and emphasizes the platform's value for networking and content sharing.

TIMESTAMPS

[00:02:55] Podcast Pulse Recap on LinkedIn.

[00:07:00] No One's Listening, Who Cares?

[00:10:08] Keep Learning and Growing.

In this episode, Sebastian Rusk emphasizes the importance of shifting focus away from the idea that no one is listening to your podcast. Instead, he encourages podcasters to concentrate on creating valuable content and building relationships with their audience. He also recognizes that creating podcasts can be exhausting, especially when done alone. Many podcasters may experience burnout if they try to produce episodes too frequently. Therefore, he advises prioritizing quality over quantity and finding a sustainable pace.

In addition, when it comes to monetizing a podcast, the host advises against focusing on making money from day one. While making money with a podcast is a desirable goal, it is essential to first focus on creating content and building an audience. Thus, Sebastian also highlights the importance of passion in podcasting. They state that if a podcaster lacks passion for their topic, the audience will not be engaged in listening to what they have to say. They emphasize that passion is crucial for audience engagement.

QUOTES

• "It's my responsibility to continue to show up. It's my responsibility to the craft, my responsibility to my audience. It's a responsibility to those that want to learn and understand what the power of podcasting can do with their life and their business."
• “If you're not passionate about this, your audience isn't going to be passionate about hearing what you have to say."
• "Keep learning and growing and don't stop until you actually know everything that you need to know, which is never, do you understand that there is never a time where we know everything because we don't know anything."

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

Youtube: Youtube.com/@PodcastLaunchLab

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In episode eighteen of Podcasts Suck, Sebastian Rusk dives into the world of podcasting, offering insights and advice on starting and growing a podcast. He explores the various ways in which chat GPT can be utilized to gather feedback and analyze reviews for the continuous improvement of a podcast. Through this, it can save time and simplify the lives of do-it-yourself podcasters by providing valuable hacks and maximizing the benefits of AI in podcasting.

ARTIFICIAL INTELLIGENCE SOFTWARE

• ChatGPT: https://chat.openai.com/
• Swell AI: https://www.swellai.com/

TIMESTAMPS

[00:02:02] Podcasting and Artificial Intelligence.

[00:05:24] Content and Script Planning.

[00:10:42] Non-Traditional Ways to Monetize.

[00:11:22] Using ChatGPT Effectively.

In this episode, Sebastian Rusk emphasizes the importance of leveraging chat GPT and artificial intelligence to enhance the podcasting experience. ChatGPT and artificial intelligence offer valuable assistance in generating ideas for new podcast episodes and segments, brainstorming engaging topics, and outlining episodes to maintain content freshness and relevance. It eliminates the need for scripting entire episodes by assisting in the creation of episode topics and scripts. By experimenting with ChatGPT and refining prompts, podcasters can enhance the AI's understanding of their language and generate more relevant ideas. Additionally, chat GPT proves useful in gathering feedback from past episodes and analyzing reviews, ultimately leading to better service for the podcast audience. 

QUOTES:

• “(ChatGPT) came up with a couple of things that make perfect sense that can save you a lot of time.”
• “Research is a phenomenal way to find out what your audience wants to know.”
• “You understand you're taking what you already have going in and asking Chat GPT to give you more of what you already have, but in a different way.”

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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In episode seventeen of Podcasts Suck, Sebastian Rusk discusses the importance of interviewing someone on a podcast and shares tips on how to do it effectively. He addresses common mistakes made by podcast hosts and aims to improve the overall quality of podcast interviews.

TIMESTAMPS

[00:05:44] How to Structure an Episode.

[00:10:07] Backstory and Present-Day Journey.

[00:13:19] Interviewing Skills

In this episode, Sebastian Rusk emphasizes the importance of creating a comfortable and relaxed environment for the guest, which ultimately enhances the listening experience for the audience. They acknowledge that interviewing someone on a podcast is a common question they receive and express a desire to address the issue of inadequate hosting skills.

In addition, to make the guest feel at ease, Sebastian introduces the "Larry King 80-20 rule," where the guest should do 80% of the talking while the host only speaks 20% of the time. He advises asking questions, showing genuine interest, and using phrases like "Really, that's interesting" and "Tell me a little bit more about that" to encourage the guest to share more. Through this, it can create an engaging and enjoyable listening experience for the audience.

QUOTES:

• “There are far too many podcast hosts out there making it all about them. I want to preface this episode. by making it explicitly clear that your job as a podcast host is to ask questions, ask a few more questions, and then button it up.”
• "So if you find yourself talking over your guests or taking what their response is and comparing it to your own experience, don't do that."
• “The only people that appreciate tangents are the people that are in the conversation because they're part of that conversation."
• “Be present in the conversation, be present with how you're communicating and the questions that you're answering and asking. Have a little bit of an outline in front of you.”

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Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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In episode sixteen of Podcasts Suck, Sebastian Rusk discusses the importance of having a booking system in place for podcast guests. They emphasize the need to create a seamless process for scheduling and coordinating interviews with potential guests. Whether you're just starting out or have been podcasting for a while, this episode provides valuable insights on streamlining the guest booking process.

CALENDAR BOOKING SOFTWARE

• Calendly: https://calendly.com/signup
• OnceHub: https://oncehub.com/signup
• HubSpot: https://app.hubspot.com/signup-hubspot/

TIMESTAMPS

[00:02:00] Creating a Booking System.

[00:05:19] Streamlining the Booking Process.

[00:07:06] Streamlining your Podcast Guest Booking Process.

In this episode, Sebastian Rusk emphasizes the importance of implementing a booking system for podcast guests to streamline the scheduling process. He acknowledges the chaos and frustration that can arise from the back-and-forth of finding a mutually convenient time. Describing the traditional method as "absolute complete madness and chaos," Sebastian highlights the need for a better way to manage bookings, as he underscores the importance of setting boundaries and specific days and times for recording podcast episodes. Through this, one may maintain a consistent schedule for recording episodes and avoid confusion or scheduling conflicts.

QUOTES:

• “So my availability is in real time. When someone clicks on the time, they know that I am in fact available and I know I'm in fact available.”
• "Do not go the prehistoric route of asking people to be on the podcast and then it never happens because there's no followup or asking somebody to be on your podcast and then playing the, are you available calendar game that is just organized chaos."
• “Once you have that done, once you have that down pat, you can then book more podcast guests, not have to worry about whether or not that person booked or not, whether or not have all their information.”

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SOCIAL MEDIA LINKS

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Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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In episode fifteen of Podcasts Suck, Sebastian Rusk discusses the importance of starting from the beginning and following a step-by-step process for launching a podcast. He also highlights the opportunity for those with business-related podcasts to utilize their existing pipeline when seeking interviewees. Listeners are advised to consider individuals they have been in touch with over the past few months and include them on their dream 50 list.

TIMESTAMPS

[00:02:23] Dream 50 List of Podcast Guests.

[00:04:20] Identifying Podcast Guests.

In this episode, Sebastian Rusk emphasizes the importance of creating a "dream 50 list" of potential podcast guests. This list should include a mix of prospects, individuals you admire, and those who have achieved greater success or possess more knowledge and experience than you. By creating a Dream 50 list, Sebastian explains that you are not only identifying potential podcast guests but also setting goals for yourself. He emphasizes the importance of continuously working on this list, crossing off guests as they are booked, and adding new names to ensure that the list never ends.

QUOTES:

• “But first step in this process is identifying who these guests are. The best way to do that is put together a list. You put together a good mix on that list of prospects, people you look up to, and then people that really influence you that you don't know or don't have direct access to.”
• “You're going to keep that list handy because as you book people for your podcast, you're going to cross them, that person out and you're going to add another one. This list never ends.”
• “For now you got to get out there and hunt. You got to get out there and find exactly who you want to have conversations with. But be intentional about it right now. Intentional meaning, I'm gonna write them down, I'm gonna start pursuing them, I'm gonna get them on the show because I said so.”

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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In episode fourteen of Podcasts Suck, Sebastian Rusk explores the world of live podcasting and shares his experiences with different software options. He emphasizes the importance of simplicity when starting out in podcasting and highlights the need to find a rhythm and avoid trying to cater to everyone as he shares their struggles with technical errors and the challenges of recording a podcast episode while live streaming. 

TIMESTAMPS

[00:02:33] Going Live on Podcast Episodes.

[00:06:02] Marketing Your Own Podcast.

[00:08:36] Guesting on Other Podcasts.

In this episode, Sebastian Rusk suggests that when launching a podcast, it is crucial to have a clear focus and target audience. Instead of covering a wide range of topics or appealing to a broad audience, he advises keeping it simple and finding a specific niche or topic to focus on. By doing so, podcasters can establish their unique value proposition and provide valuable content to their target audience.

In addition, guesting on other podcasts can also be an excellent way to market your own podcast and business, a practice that many people often overlook. Whether you are a podcaster, business owner, entrepreneur, or solopreneur, consider being a guest on other podcasts in addition to hosting your own. This strategy allows you to reach a new audience and share your expertise and story.

QUOTES:

• “But just understand if you're just getting started, don't try to be everything to everybody. I promise you there will be technology issues and you will get frustrated. You will want to give up. So keep it as simple as possible until you catch a rhythm.”
• “You should have your own podcast if you're going to be a guest on another podcast unless you're a celebrity.”
• “When it comes to you being a guest on a podcast, if you know you have value to provide and you're not there to just regurgitate the same motivational quote or information that you heard from Gary Vee or anybody else on your timeline, you're there to share your unique value proposition, I believe is the proper word, your unique story, not anybody else's, not retold in any other way, your specific story.”

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Facebook: Facebook.com/srusk

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In episode thirteen of Podcasts Suck, Sebastian Rusk explores the topic of monetizing your podcast and finding sponsors. He discusses the importance of making up your own rules when it comes to attracting sponsors and highlights the potential of even small podcasts to secure sponsorship. Whether you're just starting out or have an established show, this episode offers valuable insights on how to generate support for your podcast. 

Tune in to learn more about the world of podcast monetization and get inspired to take your show to the next level.

TIMESTAMPS

[00:01:29] Making Up Your Own Rules.

[00:03:55] Podcast Hosting and Sponsorship Opportunities.

[00:08:09] Creating Your Own Sponsorship Packages.

In this episode, Sebastian Rusk emphasizes the importance of defining your own rules and creating personalized sponsorship packages to monetize your podcast effectively. Rather than waiting for sponsorship opportunities to come to you, it is crucial to take the initiative and identify potential sponsors that align with your podcast's content and values.

Moreover, Sebastian highlights that any amount of income generated from sponsorship, even if not substantial, is considered a successful monetization of the podcast. Taking control and creating your own rules in the podcasting world is emphasized as essential. By doing so, podcasters can pave their own path and determine the direction of their podcast's monetization strategy. Hence, this episode suggests exploring opportunities such as affiliate programs, selling merchandise, and other strategies to generate income from the podcast. It emphasizes the importance of creating personalized sponsorship packages to attract potential sponsors and supporters.

QUOTES:

• “Invest in your business, invest in the vision that I've been able to present to you today and what we're doing.”
• "Maybe you just come up with one option, but if you're making a hundred bucks a month from your podcast and you weren't previously making any money from your podcast, guess what? You've monetized your podcast."
•  “Defining your own rules, creating your own sponsorship packages, getting out there and identifying people that are fit for those and getting them on board to support what you're doing.”

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In episode twelve of Podcasts Suck, Sebastian Rusk discusses the topic of monetizing a podcast. He shares that he frequently gets asked how to make money with a podcast and provides answers to those questions. He highlights the potential for making money through podcasting by interviewing guests who are willing to financially support the podcast. He emphasizes that monetizing guests through interviews is the most effective strategy for generating income and reveals that he actively employs this approach himself.

TIMESTAMPS

[00:02:13] How to Monetize a Podcast.

[00:04:43] Audience of One Concept.

[00:08:02] Reaching Out to Potential Guests.

In this episode, Sebastian Rusk highlights that the most successful method for monetizing a podcast is through collaboration with guests and leveraging their connections and networks. He underscores the effectiveness of this strategy and mentions that it is the primary approach taught at the Podcast Launch Lab. He also explains that by engaging in conversations with guests, podcasters can establish relationships and potentially create business opportunities. This implies that collaborating with guests can lead to fruitful partnerships and financial gains. 

Additionally, Sebastian mentions that future episodes will cover other methods of monetizing a podcast, such as affiliate programs and selling merchandise. However, he emphasizes that collaborating with guests and leveraging their connections currently stands as the most effective approach to monetization.

QUOTES:

• “The best way to monetize a podcast is with an audience of one.”
• “If you like money, starting a podcast is going to help that process because you can interview people who will give you money for what you do.”
• “I think that a lot of people don't consider the amount of time involved in the investment of time.”

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In episode eleven of Podcasts Suck, Sebastian Rusk kicks off a new series on podcast marketing. He discusses the challenges of marketing audio content and the benefits of incorporating a video aspect into your podcast. By repurposing visual content, you can easily enhance your content game and effectively market your podcast. Sebastian also highlights the importance of surrounding yourself with individuals who possess knowledge and insights beyond your own. 

PODCAST EDITING/HOSTING PLATFORMS

• Kapwing: https://www.kapwing.com/
• Descript: https://www.descript.com/
• Deciphr: https://app.deciphr.ai/
• Swell AI: https://www.swellai.com/
• Canva: https://www.canva.com/
• Podpage: https://www.podpage.com/
• Buzzsprout: https://www.buzzsprout.com/?referrer_id=2226139

TIMESTAMPS

[00:02:39] Repurposing Podcast Content for Marketing.

[00:05:14] How Can I Spend Money on it?

[00:09:13] Micro-Content Creation.

In this episode, Sebastian Rusk’s ultimate goal is to find someone who knows more than you do and can contribute additional value to your understanding. This approach emphasizes the recognition that we don't know everything and that true knowledge comes from seeking out those who can offer different perspectives. This concept is applicable in various contexts, including podcast marketing.

Furthermore, Sebastian explains the facilities in creating micro-content which involves repurposing both the audio and video files from a podcast episode into smaller pieces of content. By this, he recommends utilizing available AI tools. He specifically mentions Kapwing and Descript as tools used by their agency for editing and repurposing podcast content into more digestible formats. Overall, he encourages listeners to try their hand at creating micro-content themselves before considering outsourcing. He believes that by gaining hands-on experience and understanding the process, individuals can eventually teach others or seek out experts to add even greater value to the content.

QUOTES:

• "The tools are available out there, but if you want to market your podcast, you've got to take micro content from each podcast episode."
  “AI is not perfect. Make sure there are no obvious mistakes.”
• “In order to teach it, you've got to get in there and learn it a little bit. ”
  “Your podcast can make that process even easier. You just need a game plan.”

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