Podcode blog posts

The first 30 seconds of your latest episode are your one chance to make a good impression. Lots of podcasters squander that opportunity with boring, over-long intros. But making a compelling intro is easier than you think.

Podcasters cling to download numbers as a measure of success. But numbers can be faked and they can be wrong, and they don't tell the whole story of how our work is impacting others. There is a better metric for success; and it isn't counting downloads.

Showing up on video is vastly more exposing than doing so in audio alone, opening us up to feeling vulnerable. Here's why creating a podcast is a safer and more impactful way to spread your message.

Whether you’ve made 6, 12, or 36 episodes in your first season, or you’ve just decided to take a break, now’s the perfect time to look back, see what’s worked and what hasn’t, and think about the next season… if you want to make one.

You've launched a podcast and you've done all the things that you supposed to do, but your downloads are in single figures. How can you build momentum and attract some initial interest?

A visitor to your podcast website should never be more than three clicks away from hearing an episode. Here's how we can make that happen.

How you can judo-flip indifference and harness the power of invisibility

You've heard that your podcast should have a website, but how do you get one, and how do you set it up for success?

Introducing a new space to talk freely about how messages travel from our mouths to listeners' ears, into their brains, and then through generosity and commitment, eventually to their hearts.

The BBC used to wipe its tapes so that they could be reused. We lost countless hours of classic TV and radio to that practice, and if you don't have a website, you're risking the same for your podcast.