Haliey Welch, a 21-year-old from Tennessee, has become a viral sensation thanks to her sexually suggestive catchphrase "hawk tuah". This phrase, which originated in a TikTok interview, quickly became a meme and propelled Welch into the spotlight. She has leveraged her newfound fame to launch a successful podcast, "Talk Tuah", which has ranked in the top five on Spotify, surpassing popular shows like "The Daily" and "Call Her Daddy". Welch's podcast covers her rise to fame, features celebrity guests, and is sponsored by Betr, a media company founded by Jake Paul. Some have suggested that her success is due to a boom in the conservative podcasting space, despite Welch not explicitly identifying as conservative or discussing politics. Welch has continued to capitalize on her viral moment, building a large social media following, securing high-profile appearances, and launching her own company to sell merchandise related to her catchphrase.