The first in our debunk series, in this episode I want to help break down the belief that you need a large audience before you can start or grow a podcast for your business. There’s plenty of barriers to entry when it comes to podcasting, and a lot of them are only in our own minds, so I’m going to be breaking down why this common belief isn’t true.

I’m talking:

- The impact audience size has on a podcast

- Defining what ‘large audience’ means

- When having a large audience is needed and when it’s not

- The surprising truth about building an audience with podcasting

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Making good choices can be overwhelming, which is why I’ve created our Basics series, so you can learn the questions you need to ask to make the best choices for you, your business and your podcast. When you’re pre-launch, podcasting software can feel like a BFD, so in this episode I’m going to break down the things I look for in software so you can make an informed decision.

I’m talking:

- My recommended software for recording your podcast

- The features of recording software I think are must-have

- What software is the best for recording interview shows

- Software for editing your podcast

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

There’s a lot of recommendations out there for podcasting mics, but very few people talk about the information you should know before coughing up what can be a not insignificant sum of money. In this episode I’m going to be spilling the beans on what you need to know to make sure you end up with a great mic instead of a very expensive paperweight.

I’ll be talking:

- The top three mistakes business owners make when choosing a mic

- The difference between a condenser and a dynamic microphone and which one you want

- What equipment you do and do not need to record your podcast

- The real secret to great audio (spoiler: it’s not actually your mic)

- Ways you can increase your audio quality

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

I think it’s important that you get a realistic view at what podcasting can do for your business, so I’m going to be sharing what’s happening behind the scenes at Podette. In this episode, I’m talking about why it took us a year to start the podcast when podcasting should have been a shoo-in, what impacted the decisions I made, and how Podette finally came into being.

I’ll be talking:

- Why I’m bringing you behind the scenes

- The issues I struggled with around launching a podcast

- My fear of repeating previous mistakes

- How our content is different to other podcasts in this niche

- The disaster that hit just days before I was due to start recording

- Lessons learned

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

A podcast without a strategy is just a snazzy spaghetti fest, it sounds good but beyond the cool mural on the wall it won’t really do all that much for your business. So what exactly is a podcast strategy? And how can a podcast strategy help you with your business? In this episode, I’m going to dive into those very questions so you can start building out your own podcast strategy to support your business.

I’ll be talking:

- What a podcast strategy actually is

- Why a podcast strategy is so important

- The difference between strategy and tactics

- The different ways a podcast strategy can support your business

- Creating your own podcast strategy

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Sometimes diving right in isn’t the best idea, particularly when it comes to podcasting. If you’re wondering what sort of things you should be thinking about before you ever press record then this episode is for you. And even if you’ve already got a podcast? There’s still some things I think are worth listening to.

I’ll be talking:

- How your brand voice impacts your podcast and vice versa

- The one thing most people don’t think about that can make or break your podcast

- Episode frequency and how to set yourself up to succeed consistently

- How your budget impacts your approach to podcasting

- The importance of a strategy behind your podcast

- How your mindset can impact your audience and what to do about it

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Sometimes diving right in isn’t the best idea, particularly when it comes to podcasting. If you’re wondering what sort of things you should be thinking about before you ever press record then this episode is for you. And even if you’ve already got a podcast? There’s still some things I think are worth listening to.

I’ll be talking:

- How your brand voice impacts your podcast and vice versa

- The one thing most people don’t think about that can make or break your podcast

- Episode frequency and how to set yourself up to succeed consistently

- How your budget impacts your approach to podcasting

- The importance of a strategy behind your podcast

- How your mindset can impact your audience and what to do about it

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Aaand we’re live! Welcome to the first episode of Podette. In case you’re wondering, in this episode I’m going to be explaining just WTF a podette actually is, what you can expect from this podcast and who the devil I am because I want Podette to give you the info you need to make good podcasting choices. And by good, I mean profitable ones.

I’ll be talking:

- The definition of a podette

- When you can expect new episodes

- How this podcast fills a hole in its niche about podcasting

- Who I am (and why what I used to do matters to you)

- Why waiting until you’re ready is a bad move when starting a podcast

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.

If you enjoyed this episode, I’d really appreciate it if you’d leave a rating and a review, it helps us reach and help more business owners just like you. And make sure you hit SUBSCRIBE so you don’t miss any of our mini episodes designed to help you get heard and get paid.

Podette is a mini-podcast for business owners, offering bite-sized episodes on launching and growing a podcast that supports your business goals. Join Tors Grantham as she answers all your podcasting questions.

Need a better podcast strategy? Grab your roadmap at https://podcastology.co/roadmap and sign up to get instant access to the five steps to profitable podcasting for online business owners.