PodOn Podcast

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends. 

On this PodOn episode, Julian and TJ bring in Jack Buehrer, to talk about a must in the podcasting world: storytelling. Listen to this episode to learn more about the process of translating an interesting text into a powerful narration, the secrets to engaging narrated podcasts, the power of podcasting in the B2B environment and how your brand can extract value from its very own podcast. In this field, it all comes down to meaningful collaboration, creative storytelling, problem-solving and true leadership!

Jump straight into:

(00:50) - The rise of podcasting in the B2B field - “We’re starting to hear a lot more companies interested in translating their written content into podcasts, and multimedia is something that companies are starting to come around to.”

(04:37) - The one-word answer guest: How to prepare your podcast for translation and spot the ideal narrator for the job - “Somebody who knows how to read with voice and nuance and flare, that’s the best way to describe it.”

(11:04) - Avoid rehashing: How to stand out and stay creative - “Don’t seize on the low hanging fruit, but the stuff that is more compelling to your listeners, that is more specific to your industry.”

(13:03) - Hard work and collaboration: The magic and teams behind your favorite narrated podcasts - “You’re writing something that someone else is going to be reading out loud, that’s an enormous shift in perspective.”

(20:04) - Key points to structure a script for an engaging narrated podcast - “You want to make sure the guest is heard, you don’t want to overuse the narrator and vice versa.”

(24:04) - The value of podcasting for companies to grow their network and brand’s presence  - “Your story doesn’t have to be a hero's journey, it can just be a really smart person who’s an expert in a specific area that hundreds, maybe thousands of listeners will want to hear from.”

Resources

GroundTruth

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf.

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends. 

The COVID pandemic may have gifted plenty of solo podcasters with time and energy to start their projects, but it takes a lot of resources to lift a podcast from the ground. On this PodOn episode, TJ and Julian go over plenty of ways to cut costs throughout your podcasting journey. From editing all over to hosting, tune in to learn how you can save both time and money, and how there are always resources and ways for you to keep doing what you love.

Jump straight into:

(00:42) - How to start a podcast without going bankrupt - “She was able to essentially cut her podcast efforts in half by just recording at home, getting equipment and trusting us at StudioPod to be able to handle the handoff when she does the recording.”

(04:39) - Budget-friendly sound secrets for starting podcasters - “I've actually listened to a lot of podcasts where people haven't invested in high quality mics and the conditioned room.”

(08:08) - How templates save money and time - “Template the content that you're going to be using to amplify your show and leverage tools to be able to do so.”

(10:13) - Publishing and hosting hacks, and resources for the curious, scrappy podcasters out there - “No matter what your budget is, no matter what your time is, there is a way for you to get your show on without a hitch.”

Resources

Reach out to StudioPod

How Much Does a Podcast Cost?

Shure MV7 Microphone

Samson Technologies Q2U Microphone

SquadCast

Riverside

Descript

Canva

Check out the work of Mark Asquith from Rebel Based Media

Join the SquadCast Podcasters Remote Recording Hub

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends. 

After a slight podfade (yes, it happens) the PodOn Podcast is back! Even though 2020 was a rough year for everyone, plenty of folks found the time and space to turn to their most creative side, as a result, a lot of podcasts emerged even in the middle of a pandemic. In today’s episode, Julian and TJ come back strong to talk about the magic of self editing. Let’s be real, editing grants you control, but it also demands time. Good news is, when it comes to editing, it is not black or white, there’s room for all of us to get comfortable! Listen now to know more about the pros and cons of self editing, the tools available in the market, and how to make the best decisions around your podcast’s needs.

Jump straight into:

(00:27) - In an ever growing industry, PodOn is back! - “22% increase of podcast creation year over year. That is on another level!”

(03:10) - The pros and cons of self editing - “The pros is that you have complete control over your episodes.”

(05:52) - What makes Descript into such a fantastic tool for self editors? - “It is very easy to the curious, scrappy podcaster, so you don’t need to know the heavy weight capabilities of a Digital Audio Workstation.”

(08:14) - On Descript’s features beyond editing - “It’s very hard to figure out the editing and then let alone the promotion of it, and so Descript allows you to do both out of one tool.”

(11:04) - On self editing and leaning on an editing team - “You want to put trust in those editors, but at the same time, by speaking their language you’ll get as close to the final product you’d like.”

Resources

AdsWizz Podcast Trends Report 2020

Descript

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

StudioPod also offers an AirBnB Experience, where you can learn how to podcast; to learn more or to book one of our amazing courses, go to https://studiopodsf.com/courses.

TJ and Julian are back... well almost. This is a BONUS episode that we are dropping a week before our highly anticipated re-launch of the PodOn Podcast. On this episode, we had the honor of being guest on the Podcast on Private Podcasts, presented by Storyboard and their Founder and Host, JP Gooderham.

On this episode, we share our "best secrets" (we got secrets for days) including:

• How to emphasize your voice and authenticity in your company's internal podcast
• Unique strategies that companies can use to connect with their audiences
• Opportunities to cross-promote episodes in your feed with other key messages

We also discuss our new project GiftPod, which allows families and friends to share audio moments that will last a lifetime. You can learn more at GiveAGiftPod.com.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to record and produce your podcast with our services fully, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

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POPP (The Podcast on Private Podcasts) is presented by Storyboard (http://www.trystoryboard.com) and will provide an overview for anyone who wants to launch a private, internal podcast for their organization or company. In this series, we'll interview innovators and leaders who have adopted podcasting to transform their internal communications.

Subscribe on Apple: https://podcasts.apple.com/us/podcast/podcast-on-private-podcasts/id1499419154

Subscribe on Spotify: https://open.spotify.com/show/0zcB9s2GiFrr2DQWa9lvPs

Follow them on your favorite social channels

Twitter: https://twitter.com/storyboard_fm

LinkedIn: https://www.linkedin.com/company/30625790

Learn More about Storyboard

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends. 

Today, podcasting has become a source of income for thousands of creators, so what’s their secret to land deals with sponsors? On this PodOn episode, we chat with Heather Osgood, True Native Media’s founder, and CEO. A long time podcast listener and head of a podcast representation agency, Heather is a passionate expert and leader of the advertising game in the industry. Listen now to learn all you need to know about the podcast monetization models, and how your podcast can transform into the desired environment for ads. Indeed, the podcast ad space is an ever-growing, exciting place to be! 

Jump straight into:

(01:04) - On Heather and True Native Media’s mission to help podcasters focus on creating content - “The more I listened, the more I was perplexed at why there weren’t more ads in all of these shows.”

(03:52) - On the growing numbers of shows, audiences, opportunities and sponsors in the podcasting industry - “When we reach out, they no longer say ‘What’s a podcast?’, they say ‘Thanks for emailing because we’re interested in learning more’.”

(09:43) - Podcast Monetization 101: the power of host read ads and dynamic insertion - “They’re going to trust when the person is genuine about the product that they’re pushing.”

(15:48) - Excited about advertising? We are too! But reflect on this first. - “Take time to look at the flow, at the peaks and valleys of the content that you are creating, and figure out how to make natural transition points into ad reads.”

(20:16) - The importance of knowing and understanding your numbers - “You have to look at the tactic that you want to take to get advertisers.”

(23:08) - How to make your project desirable form brands - “If your show sounds bad, people aren’t going to want to sponsor it.” 

(26:04) - How affiliate marketing is a great first step in the podcast revenue plan - “There are definitely really good affiliate partners out there, I’ve talked to a lot of podcasters that make a lot of money on those.”

(29:55) - How to determine if a brand will renew a partnership with your podcast - “Most advertisers that we work with, are evaluating the success of a podcast based on how many customers they get.”

(32:07) - Put a price tag! How to objectively determine your ad pricing. - “The more targeted your audience is, the more you can charge for it.”

(35:07) - The main differences between a network and a representation agency all curious, scrappy podcasters must know - “A good network really should be providing you with information about how to grow your show.”

Resources

Connect with Heather 

Monetize your podcast 

The Podcast Moneymaker Course 

IAB’s U.S. Podcast Advertising Revenue Study

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to record and produce your podcast with our services fully, you can reach us at http://studiopodsf.com, send us an email

On this PodOn episode, we chat with podcasting veteran Sage Levene, a broadcast manager and producer at Morey Creative Studios. In this episode, we’ll sit down to learn and discuss a widely unaddressed issue within podcasting: accessibility. Even though podcasting has transformed into a huge industry, it is far from being inclusive, especially for audiences with disabilities. The content we put out there should be available for everyone, and it is our responsibility as creators to be the first ones to reflect on our own accessibility. Listen now to learn how you, the curious scrappy podcaster, can become a part of a much-needed revolution of the industry, and transform it into a welcoming space for learning and entertainment.

Jump straight into:

(00:52) - A podcasting veteran: how trends have shifted in the industry through time - “The trend is that the bar has just been raised exponentially.”

(06:41) - Sage’s advice for branded podcasts - “Produce content that maybe isn’t’ going to get you the most leads but it does establish you.”

(09:42) - The unthought accessibility problem of the podcasting industry and Sage’s five-step guide to reverse it - “If every podcaster out there just said ‘Hey, I’m gonna learn how to make my podcast accessible’, it would be the norm.”

(18:09) - The need for an entire movement towards normalized accessibility: “If corporations like Spotify want to be an industry leader, they have a great chance here to set an example for every other app and company out there that is producing podcasts.”

(21:10) - The gray areas of inclusion: “A lot of people, when they think about podcasting, they think about it as ‘It’s an audio medium, why would someone who can’t hear want to listen to a podcast?’, but it’s not as black and white.”

(24:24) - It’s all about starting and attempting to make a change: “There are ways that help podcast discoverability and also help accessibility, so it’s kind of a no brainer for the creators out there.”

(27:38) - On Sage’s advice for the curious, scrappy podcaster - “The barrier to entry is low, but the barrier to discoverability is high. You want to make sure you’re doing it justice.”

Resources

Transcribed Episode

How to Create an Accessible Podcast by Sage Levene

Morey Creative Studios

Connect with Sage through LinkedIn

Inbound & Down Podcast

Grow for Good Podcast

News Beat Podcast

Usher 1F Collaborative

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to...

On this PodOn episode, we chat with Anna McClain, a podcast producer and consultant for organizations and individuals. Podcasting is not about following a formula, but about using it to expand your personal and professional limits. Today, you’ll learn about podcasting’s true magic and why an internal podcast could unfold a handful of opportunities for any company — despite its budget and resources. Listen now to learn how a thoroughly planned podcast could engage your employees, humanize your brand, and build a genuine connection with your clients. All you have to do is ask yourself: Why not?

Jump straight into:

(00:45) - How podcasting is meant to break the old school rules and how to boost your creativity - “In podcasts, you just have so much freedom, you can really think outside the box.”

(10:52) - On internal podcasting and why companies should embrace it as a modality - “Companies are understanding that frequent clear communication with their employees is absolutely critical right now.”

(19:13) - How to build an influential culture, produce trackable stats, and bring your collaborators into the conversation - “There’s a million ways to recognize employees. It’s not just a one-sided thing, it’s a lot more engaging than that.”

(24:38) - Quantity vs. quality: how many listeners are enough? - “Not everyone is going to be your potential audience, and that could be true for an internal podcast too.”

(29:32) - How brands can team up with indie podcasters - “The brand doesn’t have to be the creative force behind the show.”

(31:53) - How major historical events can give birth to evergreen content, empower previously silent voices and create spaces for vulnerability - “I think a lot of podcasters can take this time to reflect on what they’ve been doing and switch it up and use it as a chance to change things up.”

(37:41) - Pitching a podcast to your organization - “Any organization with a budget can make it happen, it’s just a matter of getting creative.”

Resources

Connect with Anna through LinkedIn

Why Start a Podcast?

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

How can we ensure consistent and optimal sound quality in every one of our episodes? On this PodOn episode, we chat about the recording etiquette every podcaster should follow before they sit down and start rolling. If you’ve ever struggled with audio during post, or have had to throw away some of your best pods because of poor audio, this episode will cover several key points you can cover before hitting record. Listen now to learn all about the industry’s handy tools and spot the best recording environment — so you don’t have to do an episode in a restaurant with a handheld recorder.

Jump straight into:

(00:56) - Starting right with what you have - “I think first and foremost, is understanding the type of equipment that you have and what you have access to.”

(02:29) - Recording from a closet and evaluating environments - “Microphones can only do so much, it’s more about the environment that you are recording in.” 

(03:25) - Achieving the right energy will do wonders for your show - “Really, just don’t go in cold.”

(05:39) - Remote recording and anticipating technical difficulties - “Try to do a test run before if you can, it doesn’t have to take more than five or ten minutes.”

(08:16) - Why re-recording isn’t a podcasting taboo - “Don’t put anything out there that you’re not happy with.” 

(10:22) - Always double check! - “It’s not live, remember you do have the magic of editing on your side.”

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

It may take around 18 months on average for a podcaster to reach a sizable audience, from the moment you launch to when you can actually start pitching to advertisers. Right at the bat, It is essential to set clear goals, not only to ensure your own productivity but to measure your show’s progress. Whether you are looking to monetize, or simply doing it for the love of podcasting, setting clear objectives and realistic expectations is fundamental, this episode will make you evaluate your goal setting and help you model it around your own take on podcasting.

Jump straight into:

(01:08) - Understanding the differences between goals and purpose — “We always recommend thinking about podcasting as another arm of your overall strategy.”

(02:50) - Is podcast revenue even achievable? All you need to know about monetization. — “It’s not impossible, but it does take some time and effort.”

(05:17) - How companies could benefit from internal podcasting. — “You want to get your employees to engage with the content that you’re putting out there.”

(07:17) - Podcasting as a hobby and the value of small wins — “You’ll be in a great spot to see or feel success from what you’re creating.”

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.

On this PodOn episode, we chat with Zach Moreno and Rockwell Felder, the cofounders of SquadCast, what started as a small startup and has since become a leader in the podcasting industry. SquadCast is a platform that not only aims to help podcasters become more professional, but also attempts to improve and standardize the whole industry with the data they’ve collected. Join us in this special episode to learn more about how Zach and Rock put their company together, the technical trends of the community and what the future holds for the curious, scrappy podcasters. 

Jump straight into:

(00:55) - Fixing a recurring problem: how SquadCast was born - “It started out much more organically and kind of out of frustration with the state of the art of how to record content remotely.”

(07:07) - From childhood friends to business partners: on Zach’s an Rock’s synchronized mindset — “I have always been captivated by people that had their own thing and were super creative, even though I never saw myself as artistic or creative.”

(12:58) - Building a company from scratch and becoming an active part of the podcasting community — “It’s beyond connecting… you have to contribute, go and speak!”

(22:47) - Company naming lessons with Zach Moreno — “We just never came up with something better, and that is because it’s a good name.”

(39:44) - The headphone dilemma — “It’s not obvious to many podcasters or their guests how headphones impact the quality of their audio.”

(44:07) - Educating the strong community and improving podcasting — “The cool thing about podcasters is not that they podcast, it’s that they have something unique and use podcasting as a vehicle to connect with people.”

(49:22) - Why SquadCast is still solving emerging problems as podcasting gets more complex — “We’re always looking for opportunities to improve the quality of both the experience and the recordings that we’re capturing.”

(51:28) - Zach’s and Rock’s advice for the curious, scrappy podcaster — “If you have a desire to do it, you should just do it. You are going to get a lot better over time.”

Resources

SquadCast

The State of Remote Podcasting Webinar

The Remote Podcast Stats Report

Connect with Zach through LinkedIn

Connect with Rock through LinkedIn

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at [email protected] or contact us through our social media channels as @studiopodsf. Music by GaryOAKland.