We find our voice by using it. And that is today's exercise. Have fun.

• Think like a listener. How do you listen to podcasts, and what do you respond to?
• Think like one of your listeners - who are they, and what are they like?
• Think of your listeners. What do they want?

Clear intention helps with clear content.

Listen in to Seth and Alex discussing change and the origin story for the original workshop.

Keep it clear and simple.

How do you respond to podcast names and descriptions in a listening app? What can that tell us about how potential listeners might interact with ours?

Some reflections on the description from Alex DiPalma and Seth Godin.

Some thoughts about communication and how things get in the way.