This special episode comes from Christian Knapp, former CMO of Aspen Snowmass, as he shares the State of Marketing During the Pandemic from the November issue of SAM Magazine.

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We've spent 8 months thinking, talking, and planning. Now it's November and we're putting those plans into action. It's time for a reality check. 

The SAM Magazine Huddles are virtual conversations where operators can share ideas, challenges, and solutions. Join the conversation at www.saminfo.com/huddle.

Smaller, local ski areas are vital to our industry. They also might be the most vulnerable this winter, with limited facilities and resources with which to address the challenges this winter will present.

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It has never been more important for close coordination between the rental department and snowsports school. Both face issues of social distancing and face covering while performing personal services, sometimes in very close proximity to guests. Nick Herrin, CEO of PSIA-AASI, co-hosts this panel discussion talking through creative solutions to the season ahead.

This episode is supported by Aspenware.

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On this episode, we talk about Industry Sustainability with mentors Amy Ohran, president and general manager, Boreal and Soda Springs, Calif.; Jeff Boliba, vice president of global resorts, Burton; and Brad Wilson, general manager, Bogus Basin, Idaho.

The Summit Series is supported by MountainGuard.

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This year we were challenged like never before personally and professionally. We learned a lot about what we are capable of and how resilient our businesses could be. But it was hard fought. Despite the many challenges of operating during a pandemic, there have been several bright spots—operational wins, and even some banner weeks of business in July for some of our panelists. On this episode we’re diving into what worked and what didn’t, lessons learned, what they will carry forward as permanent changes, and thoughts on the future. 

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On this episode, we welcomed a panel of operators from Australia and New Zealand to talk about everything operations from staffing, to rental, to ski school, and capacity issues. Many of these resorts have had to pivot mid-season due to changing mandatory restrictions in response to COVID-19, but many are also experiencing operational wins.

This episode is supported by Aspenware.

Our theme music is by Breakmaster Cylinder, the PodSAM advisor is Alex Kaufman, the Wintry Mix podcast guy.

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On this episode, we talk with the Insights Collective, a volunteer group of destination travel research specialists, about travel and consumer behavior in the time of COVID-19 and how the latest trends may translate this winter season. We discuss where the consumer stands and how attitudes and preferences may evolve.

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Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

How will winter operations change between now and when the snow flies? While much is still unknown, the picture is clear enough to begin formulating operational plans. This Huddle, led by experts from SE Group and Bull Stockwell Allen, will provide actionable ideas and help operating teams find solutions that work. This conversation examines the pinch points in F&B, rental, and other indoor spaces, and propose solutions to help you and your team prepare your property and processes for this season.  

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Operating during a pandemic is no mean feat, and the financials of doing so are no exception. How do we ensure that operations remain financially resilient while adhering to limitations meant to stem the spread of the new coronavirus? What actions should operators take to successfully navigate this season and prepare for a healthy rebound next year? On this Huddle, co-hosted by Strategic Adventures chief client advocate Paul Cummings, we discuss where we go from here and some of the decisions operators might consider in the coming months to ensure a resilient business in the future.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.