It’s a tough time for the mountain resort industry as the global pandemic continues to spread. Resort marketing teams are scrambling to figure out next best steps. Appropriate communication and timing is a moving target at the moment. What do you do with your summer business, season pass sales, cancellations? With the help of a team of marketing experts, we gathered more than 100 operators to dive into many of these challenges on this week’s marketing and communications Huddle.

Want to join in the next one or have any questions or comments? Email [email protected]. We will be doing these weekly for as long as they make sense.

Our theme music is by Breakmaster Cylinder. The PodSAM adviser is Alex Kaufman, the Wintry Mix podcast guy.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

These are challenging times. We are all dealing with a tremendous amount that is unknown and changing daily.

To aid our industry’s response, we have set up a regular virtual forum to share insights and resources. We are calling it The Huddle. For this first huddle leaders addressed how they are managing three topics: staff, community, and operations.

Want to join in the next one or have any questions or comments? Email [email protected]. We will be doing these weekly for as long as they make sense.

Our theme music is by Breakmaster Cylinder. The PodSAM adviser is Alex Kaufman, the Wintry Mix podcast guy.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

We're continuing year three of the Summit Series with a discussion on management skills with mentors Beth Howard, COO of Vail Mountain, Colo., Greg Goddard, former General Manager of Gunstock Mountain Resort, N.H., and Brian Heon, General Manager of Wildcat Mountain, N.H. Follow along with our special six-episode run here on PodSAM and in the pages of SAM Magazine. 

This episode is supported by MountainGuard and Mountain Travel Symposium. 

The PodSAM theme music is by Breakmaster Cylinder.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

We're kicking off year three of the Summit Series with a discussion on the guest experience with mentors Brad Wilson, general manager of Bogus Basin, Id., Carolyn Crowley Stimpson, COO of Wachusett Mountain Resort, Mass., and David Perry, executive vice president of Alterra Mountain Company. Follow along with our special six-episode run here on PodSAM and in the pages of SAM Magazine. 

This episode is supported by MountainGuard and Mountain Travel Symposium. 

The PodSAM theme music is by Breakmaster Cylinder.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Associate Editor Sarah Wojcik sits down with the CEO of the Share Winter Foundation, Constance Beverley.

We all know growing the sport should be one of the core initiatives of our industry, so why isn't the needle moving? Hear from someone who's foundation's soul mission is to get a diverse group of new kids skiing and riding, and is succeeding. Trust us - she has the data to prove it. 

The PodSAM theme music is by Breakmaster Cylinder.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

We're talking about the future of the industry with Summit Series mentors Kim Mayhew, president and COO of Solitude Mountain Resort in Utah; Jay Scambio, president and general manager of Loon Mountain, N.H.; Nadia Guerriero, then general manager of Northstar California, Calif., now vice president and chief operating officer of Beaver Creek Resort, Colo., and Steve Wright, president and general manager of Jay Peak Resort, Vt.

This six episode run of the Summit Series is supported by MountainGuard and Leitner-Poma.

The PodSAM theme music is by Breakmaster Cylinder.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

"One thing I will say about risk management is that it applies to every department, whether it's marketing, whether it's F&B or mountain ops. You can find risk management in every aspect of operations at a ski area." 

We're talking about risk management with Summit Series mentors Kim Locke, vice president of Lake Louise, Alberta; Rich Burkley, senior vice president of Aspen Skiing Co.; and Nadia Guerriero, then general manager of Northstar California, Calif., now vice president and chief operating officer of Beaver Creek Resort, Colo.

This six episode run of the Summit Series is supported by MountainGuard and Leitner-Poma.

The PodSAM theme music is by Breakmaster Cylinder.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

What do business suits, nordic skiing, and small resorts have in common? Listen and find out as resort industry leaders share their stories of where they first learned to ski or ride. 

The PodSAM theme music is by Breakmaster Cylinder. Our podcast advisor is Alex Kaufman, the Wintry Mix podcast guy.

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

On this episode of PodSAM we're going green and talking sustainability with Summit Series mentors Rich Burkley, Senior Vice President, Strategy and Business Development, Aspen Skiing Co., Kim Locke, Vice President, Lake Louise, Alberta, and Peggy Hiller, Vice President of Operations, Arapahoe Basin, Colo.

This six episode run of Summit Series podcasts are supported by MountainGuard and Leitner Poma. Catch up by listening to episode 10 and check out year one of the Summit Series in episodes 1-6.

The PodSAM theme music is by Breakmaster Cylinder. Our podcast advisor is Alex Kaufman, the Wintry Mix podcast guy.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.

Where did you learn to ski or ride? Was it a small community ski hill? Listen as Mt. Ashland general manager, Hiram Towle, recounts his story of community mountains coming back to life.

The PodSAM theme music is by Breakmaster Cylinder. Our podcast advisor is Alex Kaufman, the Wintry Mix podcast guy.

Support this podcast by subscribing to SAM Magazine at www.saminfo.com/subscribe

Subscribe on Apple Podcasts, Spotify, and Google Play or elsewhere and stay up to date on industry happenings at saminfo.com.