The Podcast for Producers
Chicago DJ, producer, Hood Politics Records A&R, and Sherm In The Booth host Sherm joins Poducer for a conversation about building a lasting career in electronic music.
We get into what labels actually listen for in demos, why your strongest track might be the one you’ve been sitting on, and how collaboration can turn a good idea into a record DJs want to play. Sherm shares his approach to building a fanbase before touring, balancing music with a day job, and staying connected to the reasons you started.
We also explore Chicago Music Nexus, the conference he co-founded with Olivia Mancuso, and how showing up, asking questions, and following through can create real opportunities. Along the way: Malört history, Avicii in an Indiana cornfield, Skrillex’s Chicago takeover, AI, and the shows that changed everything.
Chicago Music Nexus
November 20–21, 2026
Day 1: Concord Music Hall
Day 2: The Joinery
Website & tickets https://www.chicagomusicnexus.com
Instagram https://www.instagram.com/chicagomusicnexus
Connect with Sherm
Instagram https://www.instagram.com/sherminthebooth
TikTok https://www.tiktok.com/@sherminthebooth
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Facebook https://www.facebook.com/sherminthebooth
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X https://x.com/sherminthebooth
Spotify https://open.spotify.com/artist/5GaFjMsAVZru8XDlDkCaN0
Website https://www.sherminthebooth.com
Linktree https://linktr.ee/sherminthebooth
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Apple Podcasts https://itunes.apple.com/us/podcast/poducer/id1327594929
Linktree https://linktr.ee/poducerpodcast
Chapters
00:00 Malört & the Chicago Handshake
12:27 Sherm In The Booth & Staying Consistent
17:12 First Concerts, Avicii & Discovering Electronic Music
25:36 Skrillex, Being Present & AI
37:51 How Chicago Music Nexus Started
42:23 Community, Opportunity & Showing Up
46:27 When the Early Hype Wears Off
48:42 Artist Management & Building a Brand
50:10 Build a Fanbase Before You Tour
51:33 Balancing Real Life & Expanding Music Nexus
54:51 Workshops, Mentors & Industry Access
56:39 Building Nexus With Olivia Mancuso
1:01:47 The Reality of Running a Music Conference
1:06:25 Showcasing Chicago & Artist Success Stories
1:10:46 Getting Outside the Bedroom Producer Bubble
1:16:06 Helping Others While Growing Your Own Career
1:20:21 Finishing Tracks & Making Music DJs Can Play
1:25:13 What Hood Politics Looks for in Demos
1:28:54 Mixing, Mastering & Making Your Demo Ready
1:31:00 Chicago Music Nexus Dates, Venues & Details
1:34:30 Why We Started Our Podcasts
1:39:26 Game-Changing Concerts
1:40:30 Claptone at CRSSD & the Art of Selection
1:43:10 Opening for Galantis & Finding Momentum