Poducer | The Podcast for Producers
Jerry sits down with Ben Moskow (The Real Ones) to talk about independent media, podcasting, and the evolving creator economy. The conversation covers Ben’s background in media, how The Real Ones started, the rise of Substack and newsletters, and what it takes to build sustainable independent platforms in an increasingly crowded media landscape.
Ben Moskow
Instagram https://www.instagram.com/ben.m/
Real Ones
https://realonesshow.com/
https://www.youtube.com/@UC0pWzldmto6M2HTOYv8S6eg
https://www.tiktok.com/@realonesshow
Ben shares how The Real Ones grew out of a desire to document artists early in their careers and create space for deeper conversations outside the traditional press cycle. Jerry and Ben discuss the role independent media can play in music scenes, especially when smaller platforms highlight emerging artists and communities that larger outlets often overlook.
The conversation also dives into the evolution of podcasting itself. What started as a grassroots medium where anyone could start a show has become a far more competitive space, particularly as celebrities and major public figures have entered the format. Jerry and Ben explore how that shift has changed the way audiences discover and engage with shows.
They also discuss the broader creator ecosystem, including platforms like Substack and the growing interest in building direct relationships with audiences through newsletters and independent media channels. Toward the end, the conversation turns to the realities of sustaining independent projects today, from audience attention to the economics of building a platform that can last.
Poducer
Discord https://discord.gg/qSaPcpJAET
Instagram https://www.instagram.com/poducerpodcast
TikTok https://www.tiktok.com/@poducerpodcast
Spotify https://open.spotify.com/show/28RT0Mv5mMFr2ozrO2dav
Apple Podcasts https://itunes.apple.com/us/podcast/poducer/id1327594929
SoundCloud https://soundcloud.com/poducer
Linktree https://linktr.ee/poducerpodcast
Chapters
0:00 Intro
4:24 The Origin Story of The Real Ones
11:10 Consistency, Video, and Building Momentum
14:06 Pitching Artists and Why Generic Emails Fail
25:22 Ben’s Role as Co-Founder and How The Real Ones Operates
31:14 Taking Political Stands as a Media Platform
35:32 Team Dynamics, Shared Values, and What Makes the Cut
38:17 Hooky vs Bait Content
43:05 Adapting to Algorithms and Short-Form Content
50:37 Media Platforms and Publications That Inspired The Real Ones
57:51 Chicago Media, Collaboration, and the “Rising Tide” Idea
1:05:16 Artist vs Media Personality in the Modern Internet Era
1:08:14 When Celebrities Took Over Podcasting
1:12:09 Artist vs Personality and Building an Audience
1:18:18 Centralization vs Decentralization in Music Media
1:24:15 Nardwuar, Patience, and Earning Access
1:29:38 Learning How to Interview
1:37:24 First Concert and First Festival Memories
1:44:33 Venue Economics, Free Water, and the Cost of Running Spaces
1:49:00 Most Impactful Concert Experiences
1:55:36 Future Goals for The Real Ones
2:02:08 The Role of Money in Independent Media
2:08:23 Final Shoutouts
2:13:34 Outro