Our new (Pod)vertise episode teaches the secrets of building a strong brand identity in education marketing! Discover the key elements that make up a successful education brand and how to create a consistent image and voice to stand out in the crowded landscape of education options. Maximise enrollments, foster loyalty, and build the right brand. Tune in now and take your branding to the next level!

The traditional sales funnel is a tried and true method for bringing new customers into the fold. It's simple, works well, and is easy to use as a framework for generating leads and closing sales. That said - today’s generation of students is more informed. They have more options. And they know it! Listen to our audiobook to discover if the flywheel approach is what your institution needs.

The Psychology of marketing is a vast field, and there is no one-size-fits-all approach to using it effectively. There is a lot of overlap between marketing and Psychology. As an education marketer, you're likely familiar with the concept of human behaviour. But have you ever wondered why we do the things we do? Or how this could apply to an educational marketing campaign? You will find out by listening to this podcast.

Being a marketer is anything but boring. We venture to guess that almost all of us will agree that one of the most rewarding aspects of our vocation is being provided with the unique opportunity to discover new ways to trigger a favourable audience response—all done with well-worded copy, and a visually appealing creative. Discover the psychology of marketing in part one of our ebook.

Countless (higher) ed marketers are turning their attention to influencer marketing to help them reach their goals. However, the entry barrier can appear insurmountable, and there are multiple stumbling blocks along the way. How do you choose an influencer? What are some attainable goals and KPIs? How do you define success in the first place?

Marketers have honed in on Millennials as the emerging stars of company decision-making and consumer spending for years. Meanwhile, Generation Z has been mostly ignored by marketing research and has been regarded as a group of teenagers infatuated with their phones. In this episode of (Pod)vertise, we talk about how Generation Z has quietly been rising into a significant market force.

Storytelling is an art - and a lost one at that. Storytelling is an irreplaceable tool for any marketer. In this episode of (Pod)vertise, you’ll discover the fundamentals of storytelling, along with tips and tricks for you to use to master the art.

Time is a valuable resource, and we respect yours! That's why we started (Pod)vertise - so that you can get all the benefits from our resources simply by tuning in to the latest episode! This is a platform where we discuss and present all things digital marketing & advertising. This is your chance to be the first to hear the inside-scoop, as well as free access to our monthly audiobooks.