Tierra Bonds helps small business owners and entrepreneurs reach their credit goals allowing them to get approved to purchase their first home. Welcome to the program!  Tierra explained how she got into the industry and why it’s so close to her heart. We talked about some of the reasons why people lose their credit rating... continue reading »

Hear me polish Tierra Bonds’s elevator pitch. I loved that Tierra’s pitch was brief, like I always say, “The less time it takes to say what you do, the more money you make.”  I suggested Tierra get more specific about who she helps. I asked her to identify some interest or industry groups to target.... continue reading »

Join me today as we do a Deep Dive with Josh Perry.  Josh helps people create strategies to optimize the health and performance of coaches and consultants. He also offers 1-on-1 coaching, group coaching and an online membership course. As professional athlete Josh suffered multiple brain tumor diagnoses before he truly understood the importance of... continue reading »

Today, I met Josh Perry and polished his elevator pitch. Josh’s pitch was very brief so I suggested that we dive deeper into a defined niche, in particular an industry he’s targeting. The reason why I make people pick a well-defined industry is because a pitch is your starting point, the tip of the iceberg... continue reading »

In today’s Deep Dive episode, I met with Shannon Procise.  Shannon has produced over 400 events and garnered millions in publicity, known as “The Business Connection Specialist”, she is founder of The Business Acceleration Network.  Many business owners are great at what they do but not so great at marketing what they do. One of... continue reading »

Join me today as we welcome Shannon Procise and polished her elevator pitch. I loved that Shannon’s pitch was very concise.  I suggested that she start her pitch with a customer pain. I asked her to pinpoint one industry that she works with the most. We then drilled into the number one most expensive problem... continue reading »

Join me today as we welcome Arjun Rai. Arjun provides smart marketing for the underdogs, aka the smallest of small businesses, who are looking for a creative visual dashboard with all the powerful capabilities of an enterprise grade platform for the price of a cup of coffee.  Arjun started working in social media, then blog... continue reading »

In today’s episode, I had the pleasure of polishing the elevator pitch for Arjun Rai. I loved that Arjun opened by talking about solving a pain that his old school competitors don’t. I suggested he focus on the consequences of that pain for his customers.   To get at the heart of the business problem he... continue reading »

In today’s Deep Dive episode, I met with Molly Trotter. Molly helps coaches and consultants increase their influence and conversions online through clarity and custom strategies.   With a background in television as a news anchor, Molly started helping people during the rise of personal branding. Molly now works as part of Dream Factory Co, a... continue reading »

Join me today as we welcome Molly Trotter and polish her pitch. I loved that Molly started her pitch with a focus on her clients rather than on herself.   Molly’s pitch included two areas of expertise, messaging and lead generation. My first recommendation is for her to focus on the area of expertise which solves... continue reading »