Explore the impact of political ads, deepfakes, and social media on consumer sentiment and election outcomes. Ariel Midwood presents research from AdvertisingWeek and Cint, highlighting how these elements shape public opinion and voter behavior. This session offers insights into the ethical considerations and challenges of political advertising, the role of deepfakes, and the influence of social media in the digital age.

Speakers:

• Ariel Midwood, Director, Events Marketing, Cint

Take Aways:

1. Impact of political ads on consumer sentiment.
2. The role of deepfakes in shaping public opinion.
3. Social media's influence on election outcomes.

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