Politics for Drummies

Politics for Drummies

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Politics for Drummies episodes

  • What makes Zohran Mamdami’s unorthodox play for New York Mayor so effective?
    411’s Ned Mendez brings his experience of Labour’s success in 2024 to unpick what matters today for electorates all over the world. He chats with Alastair about voters beyond media, Zohran’s energetic New York campaign, and the fight over an ever-growing barrage of AI enhanced misinformation. His razor-sharp focus on cut through is super relevant to modern marketers.

    Hosted on Acast. See acast.com/privacy for more information.

    45 min
  • The Only Way is Ethics with Harriet Kingaby

    In this episode Alastair interviews Harriet Kingaby, joint founder of The Conscious Advertising Network. With her background in climate action to advocating information integrity at the UN, she explains the commercial value of ethical communications for brands and how to make it happen. Harriet has a strong message for the industry that goes far beyond brand safety.







    Hosted on Acast. See acast.com/privacy for more information.

    40 min
  • Cal Roscow on Political Messaging & Managing Brexit Damage
    In this latest episode of Politics for Drummies, Best For Britain's executive director of marketing Cal Roscow outlines his thoughts on the challenge of balancing rational argument with emotional engagement in political messaging and recovering from the damage of Brexit.

    Hosted on Acast. See acast.com/privacy for more information.

    43 min
  • Marshall Manson asks if America can ever make a good decision?

    US expat Marshall Manson cut his teeth on Republican campaigning. Now he is chair of corporate affairs at Fleishman Hillard in the UK with 20 years of election insight. In this fascinating and timely episode he and Alastair discuss just why the American civic arena is so embattled and whether democracy survives another bitter election night.


    Hosted on Acast. See acast.com/privacy for more information.

    45 min
  • Mike Nellis asks who’s going to win the race to the White House?
    Mike Nellis of Authentic has won more than 70 awards for political campaigns. And he's worked with California prosecutor Kamala Harris on her way to the top. His super popular White Dudes for Harris campaign raised over $4m in one go in July and caused quite the spat with Elon Musk. In this quickfire episode he tells Alastair just why he believes Trump’s destiny is to lose.

    Hosted on Acast. See acast.com/privacy for more information.

    43 min
  • Katie Harrison asks can social impact campaigns have an effect on policy?
    Katie Harrison of WRTHY does important work. From holding tech companies to account for spreading child sexual abuse material to empowering women in the climate crisis, social impact campaigns really matter. In this enlightening episode, Katie takes Alastair on the journey from advertising planning to making social change global. 

    Hosted on Acast. See acast.com/privacy for more information.

    40 min
  • Ryan Davis asks Who you gonna call? Influencers!
    Ryan Davis of People First is an influencer marketing expert. When trust in media and government is low, voters make decisions based on friends and family. Ryan chats with Alastair about how everyday people like teachers, single moms, and firefighters can be more effective than celebrity endorsements, which might just make the difference in the Presidential election.

    Hosted on Acast. See acast.com/privacy for more information.

    36 min
  • Nadja Bellan-White asks whether brands should take a stand?

    Nadja Bellan-White asks whether brands should brands take a stand?

    CEO of SS+K Nadja Bellan-White is a proud global citizen and change maker. She joins Alastair on the pod to discuss how brands can show up where there is political instability, how the principles of political campaigning apply to brand transformation and why building a diverse culture is still a burning issue against the backdrop of a polarising US election.

    Hosted on Acast. See acast.com/privacy for more information.

    38 min
  • Valerie Davis on how 12 billion dollars affects the media market?
    In this episode, we're in New York! Valerie Davis, CEO of Assembly North America gives her views on political spending and the likely impact on advertisers in this election cycle. Featuring live chat with the Drum's co-founder, Gordon Young and a CMO Q&A.

    Hosted on Acast. See acast.com/privacy for more information.

    25 min

About Politics for Drummies

From the publisher's feed

Do some political marketing campaigns baffle you? Do the marketing messages and tactics of politicians make you scratch your head? With over 40 elections set to occur globally during 2024, we can…