It may sound cliche, but politics is all about perception.

Winning an election is about a lot more than simply being the best candidate or having the best ideas. You need to create a winning strategy that portrays your candidacy in a positive light. Most voters will not know everything about your background and policy positions, and they will base their vote on their vague perceptions of the candidates. Your job as a campaigner is to shape those perceptions to your advantage.

Read more: https://burlingtonpress.com/2021/05/03/politics-is-perception-win-the-election-with-great-graphic-design-marketing/