Don't worry, I won't be telling you how to vote and I won't be discussing policies here... but I was slightly surprised to see Rishi pop up amongst the hilarious dog and cake making videos that usually seem to invade my TikTok feed. He was talking about one of his policy announcements, dispelling myths... and doing it in a very clever way that was native to the platform, was designed in line with what works well for the platform, and yet didn't undermine professionalism.

Of course, the Conservatives are not the only party you'll find over on the app best known for lip synching and trending dances, Labour also has an account- more posts, a lot more varied, and with a very different strategy but still designed with the platform in mind.

You might think this is madness, but this is a brilliant example of why it's SO important to know the segments of your audience, know where they hang out, and then meet people where they are- an absolute fundamental part of any marketing campaign.

So, what do you think? Is TikTok the place for politics? Have you seen either of the accounts I'm talking about? They're definitely worth a look- not necessarily what they're saying, but how they're saying it, why they're there, and how they're tailoring the content to fit the eyeballs it'll find. It's going to be very interesting to see how this evolves...