The Horse Race

Polling the void: Chatbots as human substitutes


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Do we need humans to gather public opinion anymore? This week, Steve and Jenn are joined by Rich Parr, VP of the MassINC Polling Group, to stare into the abyss of "silicon sampling" and what it means for polling. How is it done? How accurate is it? Should you have to disclose the fact that your public opinion research did not include... the public?


https://www.nytimes.com/2026/04/06/opinion/ai-polling.html


https://www.cambridge.org/core/journals/political-analysis/article/out-of-one-many-using-language-models-to-simulate-human-samples/035D7C8A55B237942FB6DBAD7CAA4E4

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The Horse RaceBy Steve Koczela; Jennifer Smith

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