Poolside Podcast

Welcome to the show Susi Hately. Susi is the owner and founder of Functional Synergy, which is an umbrella of many businesses but focuses on helping people to feel their best - physically and mentally. We talk about how important sleep is and how our culture of hustle, exhaustion and never sleeping is getting in the way of our ambition and success. Susi shares how and why she started her own business, why she thinks it's important to still have clients while training others in her method and how she was able to scale her business. She shares her one trick for how she manages to be a great mom, run her businesses and keep a perspective on life.

https://www.functionalsynergy.com/

In this episode, I give you my 10 practical tips for growing your instagram if you're interested in becoming an influencer or just focusing in on buidling your personal brand.

Social Media Online Course Mailing List: mailchi.mp/9b5cb7b069e5/emailsignup

Welcome to the show Arsheen, the founder of Daraja Foundation, a non-profit based in Calgary. Arsheen lives in Zanzibar and helps youth in an orphanage over there. She worked in the orphanage when she was over there after university. Arsheen talks about how and why she started the foundation and what her goals are with it. She shares some of the touching success stories of some of the kids she has worked with and watched them grow into entrepreneurs and working adults. Arsheen also shares some of the biggest lessons she's learned about business and life while running a foundation for youth.

https://www.darajafoundation.com/

https://www.instagram.com/darajafoundation/

https://www.instagram.com/arsheendhalla/

Welcome to the podcast Kristal Hawryluk. Kristal is the owner of Lucky Fin Mama of 2 which is a blog, Instagram and apparel line, all with one goal in mind: to raise awareness for child abnormalities and genetics. We talk about her and her husband's journey through finding out 12 weeks into the pregnancy that Brady was going to have a birth abnormality, what emotions Kristal experienced and ultimately why she decided to start an Instagram account to share her story. Throughout the journey, Kristal found there to be a lack of resources surrounding the topic and no real support other than her close family and friends. She's on a mission to raise awareness and money for birth abnormalities and genetics as well as provide a platform for women to come to seeking support and reassurance if they are in the same situation. Kristal talks about how she's found balance between her two children, how she manages to start and grow a company and how her son's lucky fin has taught her so much about life.

https://luckyfinmamaof2.com/

https://www.instagram.com/luckyfin_mamaof2/

Welcome to the show Jason Smith. Jason is the owner of Bow Developments, a community minded company. Their latest project is Scarboro on 17th Ave in Calgary. Jason shares advice on both home buying and business owning. He talks about what you need to think about as a first time home buyer, how he builds a trusting relationship with customers and how he takes a difference approach to home buying. Jason talks about the problem with expectations and why it's so important to be in the present and really live in the moment as an entreprenuer. He talks about how to build your team, why knowing who you are is important on fostering a like-minded team and the importance of listening when it comes to managing people. Jason gives his tips for finding a work/life balance with the help of delegating, prioritizing your time andl earning to say no to things.

http://bowdev.com/

http://scarboro17.com/

https://www.instagram.com/scarboro17yyc/?hl=en

Welcome to the show Salima Stanley-Bhanji. Salima is the CEO of Humainologie which is a charity that promotes and focuses on empathy and inclusion. One of the ways they do this is through sharing human stories, especially through film as well as a podcast and blog. They recently opened a social enterprise gallery and store where all of the profits go towards funding their charitable work. Salima talks about how she got involved with the charity, what it means to her and what she's learned along the way.

http://www.humainologie.com/

https://www.instagram.com/humainologie/

Empathy Week: http://www.humainologie.com/empathyweek/

On today's solo episode I talk about how to optimize content creation while you're on vacation for a quick weekend getaway. I go through how I prepared for my Toronto trip, how I initially gathered all the content and what I did to turn 3 days in Toronto into 5 blog posts, multiple instagram posts, instagram stories and IGTV (plus this podcast).

Social Media Online Course Mailing List: https://mailchi.mp/9b5cb7b069e5/emailsignup

Welcome to the podcast, the ladies of Choice Words. What started as a project for International Womens Day has turned into a bigger movement. Choice Words reframes harmful traditional sayings and cliché statements by cutting-out negative language. All profits raised from the sales of their merchandise are donated to UN Women - they talk about why they chose UN Women as opposed to other more specific charities. These women are truly inspiring in the way they've come together to help change the landscape for women in terms of confidence, language and opporunities.

https://choicewords.shop/

Welcome to the show Mercedes Byrnes. Mercedes is the founder and owner of Wolf & Pine a natural, vegan skin care company. Mercedes talks about how she took her passion for foraging and turned it into a business. All of her products contain ingredients that she and her partner have foraged for, making it very natural, organic and handcrafted with love. Part of the proceeds from the products goes towards the Wolf Sanctuary in Ontario, hence the name Wolf & Pine. We talk about the challenges of starting a business, the importance of quality content creation and branding and her advice for people who want to start a business.

https://wolfandpine.co/

https://www.instagram.com/wolfandpine.co/

Ontario Sanctuary: https://www.haliburtonforest.com/things-to-do/wolf-centre/

Alberta Sanctuary: http://yamnuskawolfdogsanctuary.com/

Welcome to the show Lizzie MacNeill. Lizze is the head of parnterships at Later, a media and marketing platform to help people organize, plan and schedule their social media content. She has worked in PR and social media for 10 years and started social media accounts and strategies for businesses like Beakerhead, the University of Calgary, Saje wellness and Hockey Canada. So she knows a thing or two about running successful accounts. We dive deep into social media marketing, the best practices for creating a great account and how to grow your followers and engagement. We talk about the misconceptions of social media such as the fear of overpromoting yourself or not taking social media seriously as a marketing tool. Lizzie gives her advice for how poeple should create an Instagram strategy, batch content creation and focus on growing your community engagement rather than followers.

www.later.com

www.instagram.com/latermedia/

www.instagram.com/lizziemacneill/