Why should my energy, time, and emotional attachment be spent on teams I dont recognize, in manufactured conferences I dont care about, while we're falsely told we're playing for one trophy at the expense of every other intangible (and sometimes tangible even!) thing college football has ever been played for -- and this is all just an arms race these institutions have to go along with so some TV execs can get even richer? College football has never been innocent and pure, but at least it was real and now it's not even that.