In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Marc Olsen of Olson Orthodontics to explore the highs, lows, and transformational pivots in his multi-decade orthodontic journey—from starting solo in Montana to running a multi-satellite practice in Wyoming.Dr. Olsen opens up about:-Early adoption of Damon brackets and Spark aligners-The challenges of rural practice management-Leveraging dental monitoring and aligner tech to scale efficiently-Lessons from "what not to do" in practice growth-The impact of collaboration through POPThis candid conversation is packed with powerful pearls for orthodontists navigating the evolving landscape of private practice, technology integration, and personal fulfillment.🌐 Visit Dr. Olsen’s Practice: https://olsenortho.com 📅 Schedule a Call with Scott Haley to Learn More About POP: https://calendly.com/shaley-pop-ortho 🧠 Need Marketing Help? Visit Brain Bytes Creative: https://www.brainbytescreative.com 🚀 Explore POP: Premier Orthodontic Practices: https://pop-ortho.com#Orthodontics #OrthodontistLife #PrivatePractice #OrthodonticTechnology #DamonBraces #AlignerTreatment #DentalMonitoring #POPOrtho #OrthodonticGrowth #DentalMarketing #OrthodontistCommunity #SparkAligners #PracticeManagement #BrainBytesCreative #OlsonOrthodontics #ScottHaleyPOP #OrthodonticPodcast #OSOvsPrivatePractice #RuralOrthodontics #PracticeEfficiency

🎯 Confused by marketing? Not sure what’s actually working for successful ortho practices?In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley are joined by Savvy Lorestani, CEO and Founding Partner of Brain Bytes Creative, for a no-fluff breakdown of the 6 winning marketing strategies used by the fastest-growing orthodontic practices in the U.S.Savvy shares real data, field-tested insight, and a consultative approach that POP doctors are already using to boost growth, build local authority, and create referral flywheels.You’ll discover:✅ Why brand clarity is more than just a pretty logo—and how to find your unique differentiator✅ How to dominate your local market by owning your Google reviews✅ The secret to SEO + SGE (Search Generative Experience) success in the AI search era✅ Why most ortho websites leak traffic—and what a high-converting site really looks like✅ What authentic social media content can do for your team, referrals, and reputation✅ How referral relationships still drive growth—and why most doctors are ignoring them✅ Why marketing success is about strategy, not just spendWhether you're a solo doc, growing multi-location brand, or just want to stop wasting money on one-size-fits-all marketing, this is your roadmap to next-level growth.📈 Get a FREE Marketing & SEO Assessment: 🌐 https://www.brainbytescreative.com 📩 Contact Caroline at [email protected]🤝 Learn More About POP: 📅 Schedule a Call with Scott: https://calendly.com/shaley-pop-ortho 🌐 Visit: https://pop-ortho.com#POPOrtho #SavvyLorestani #OrthoMarketing #OrthodonticGrowth #BrainBytesCreative #OrthodonticSEO #OrthoSocialMedia #PracticeManagement #OrthodontistMarketing #OrthoReferrals #OrthodonticBranding #ScottHaleyPOP #OrthodonticPodcast #MarketingForOrthodontists #POPCommunity

🎯 Want to create a more efficient, scalable, and patient-focused orthodontic practice?In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dixie Robinson, co-founder of Elevated Orthodontic Solutions and Practice Director at Horsley Orthodontics, for a powerful discussion on practice management that actually moves the needle.With 25+ years in orthodontics, Dixie shares practical insights on how to rethink workflows, retain more patients, and build systems that free up your team and boost profitability—all without losing your personal touch.You’ll learn: ✅ Why embracing change is essential in today’s economy ✅ How practices are using tools like Asana, Orthodontic Details, and Gage to stay ahead ✅ What makes P.O.P. Practice Management events truly unique ✅ Why retention programs are your hidden revenue driver ✅ The #1 system every ortho practice should implement (hint: long-term retainers!) ✅ How personalized mentorship and in-practice training are transforming team performanceWhether you're a doctor, operations lead, or treatment coordinator, this episode is your fast-track to operational clarity and growth.Learn More About Elevated Orthodontic Solutions: 🌐 https://www.elevatedorthosolutions.com 📅 Book a Free Strategy Call with Dixie: Click the blue “Connect with Dixie” button on the homepageExplore Horsley Orthodontics: 🌐 https://www.horsleyorthodontics.comSchedule a Call to Learn More About POP: 📅 https://calendly.com/shaley-pop-ortho 🌐 https://pop-ortho.comNeed Help with Your Website or Marketing? 🌐 https://www.brainbytescreative.com 📩 Email: [email protected]#POPOrtho #PracticeManagement #OrthodonticRetention #ElevatedOrthodontics #DixieRobinson #HorsleyOrthodontics #OrthoLeadership #OrthoSystems #OrthoMarketing #OrthoOperations #RetentionProgram #OrthoGrowth #BrainBytesCreative #TeamTraining #OrthoTools #AsanaForOrtho #OrthodonticPodcast #ScottHaleyPOP #JasonSirotin

🦷 Struggling with clinical inefficiencies, training gaps, or inconsistent protocols in your orthodontic practice? In this powerful episode of the POP Podcast, hosts Jason Sirotin and Scott Haley welcome renowned Orthodontic Clinical Consultant Andrea Cook—a true treasure in the ortho world.With 20+ years of hands-on chairside experience and over two decades as a clinical consultant, Andrea helps practices streamline systems, elevate team performance, reduce chaos, and deliver a top-tier patient experience at every touchpoint.In this episode, Andrea shares: ✅ The biggest staffing and protocol challenges in ortho today ✅ How to train, retain, and build efficient clinical teams ✅ Tips for systematizing sterilization, OSHA compliance & indirect bonding ✅ What private practices can learn from DSO playbooks ✅ Why your clinical team needs an advocate (not just your TC!) ✅ The power of finding your “happy place” in practice size and lifestyleWhether you’re a doctor, practice manager, or clinical lead, Andrea brings the insights and inspiration to help your team work smarter—not harder.👩‍⚕️ Work With Andrea Cook: 🌐 https://www.andreacookconsulting.com📅 Schedule a Call to Learn More About POP: https://calendly.com/shaley-pop-ortho 🌐 https://pop-ortho.com💡 Need Marketing Help for Your Practice? 🌐 https://www.brainbytescreative.com 📩 Email: [email protected]#POPOrtho #OrthodonticConsulting #AndreaCookConsulting #OrthodonticClinicalExcellence #OrthoTeamTraining #OrthodonticLeadership #OSHAOrtho #SterilizationSystems #OrthoProtocols #OrthodonticPracticeGrowth #PrivatePracticeOrtho #OrthoHiringSolutions

🎯 Want to build a stronger, more connected team culture in your orthodontic practice?In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Jeremy Daniel, Lead Trainer and Director of Training for Color Code International. Jeremy brings 25+ years of experience helping companies—from tech firms to orthodontic practices—transform culture through a simple, powerful personality system rooted in motive, not just behavior.You’ll discover: ✅ What the Color Code system is and how it works (Red, Blue, White, Yellow) ✅ How to use it to build better teams, reduce drama, and improve communication ✅ The #1 culture-building tip for ortho practices ✅ How your personality drives your leadership style—and what to do about it ✅ How POP members can get a FREE virtual team session with Jeremy ✅ Ways Color Code can impact sales, treatment coordination & retentionWhether you're a doctor, office manager, or team leader, this episode will give you practical insights and a proven framework to improve team harmony, leadership, and practice performance.🌈 Book Your FREE Color Code Session (POP Members Only): 👉 https://www.colorcodetraining.com/pop📘 Explore Color Code Certification + Classroom Tools: 👉 https://www.colorcodeclassroom.com 👉 https://www.colorcodecertification.com🤝 Schedule a Call to Learn More About POP: 📅 https://calendly.com/shaley-pop-ortho 🌐 https://pop-ortho.com💡 Need Marketing Help for Your Practice? 🌐 https://www.brainbytescreative.com 📩 Email: [email protected]#POPOrtho #ColorCodeTraining #OrthodonticCulture #JeremyDaniel #ColorCodePersonality #OrthodonticLeadership #TeamBuildingTips #OrthoPracticeGrowth #OrthoStaffTraining #PracticeManagement #OrthoSales #POPCommunity #BrainBytesCreative #OrthodonticMarketing #OrthodontistLife #PersonalityTypes #RedBlueWhiteYellow #OrthoTeamCulture #ScottHaleyPOP #OrthodonticPodcast

What does it really take to run a high-performing orthodontic practice behind the scenes?In this episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Janel Rykert, the powerhouse Operations Manager at Nord Orthodontics in Orem & Eagle Mountain, Utah. As the right hand to Dr. Nord and a 17-year veteran of the practice, Janel shares how operational excellence, data-driven systems, and intentional culture-building have elevated their team and practice.You’ll learn: ✅ How to structure leadership roles in a growing ortho practice ✅ The KPIs that matter most (and why they’re often overlooked) ✅ Practical tips for hiring, retention & team culture ✅ How POP has enhanced collaboration, efficiency & profitability ✅ Why culture can be more valuable than clinical technology ✅ What makes POP different from DSOs and why it matters to office managersWhether you're a doctor, office manager, or aspiring leader in orthodontics, this episode is packed with real talk and real takeaways.📍 Visit Nord Orthodontics: 🌐 https://utahvalleybraces.com 📅 Free Consults Available Online🤝 Schedule a Call to Learn More About POP: 📆 https://calendly.com/shaley-pop-ortho🌟 Explore POP: Premier Orthodontic Practices 🌐 https://pop-ortho.com💡 Need Marketing Help? Brain Bytes Creative Has You Covered: 🌐 https://www.brainbytescreative.com 📩 Email: [email protected]#POPOrtho #OrthodonticOperations #OrthodonticLeadership #OfficeManagerLife #NordOrthodontics #JanelRykert #OrthodonticPracticeManagement #OrthoCulture #TeamBuildingTips #OrthoHiring #DentalLeadership #OrthoKPI #UtahOrthodontist #EagleMountainOrtho #OremUtahOrtho #POPCommunity #BrainBytesCreative #ScottHaleyPOP #OrthodonticPodcast

In this P.O.P. Podcast Special, Dr. Michael Rasmussen (aka Dr. Razz) shares how he and his wife paid off student loans, built a financial "war chest," and launched Razz Orthodontics from scratch—all while raising two kids and staying true to their faith and values. 💡This is real talk for any orthodontist dreaming of practice ownership without selling out to a DSO.👉 Watch the full episode for the full story: [link to full episode] 📍 Learn more about Dr. Razz: https://flowermoundbraces.com 🤝 Connect with POP: https://calendly.com/shaley-pop-ortho 🌐 Explore POP: https://pop-ortho.com 💡 Need marketing help? https://brainbytescreative.com#DrRazz #POPOrtho #StartupOrthodontist #OrthodontistLife #OrthodonticStartup #FaithAndBusiness #StudentLoans #Orthodontics #PrivatePractice #DentalStartup #EntrepreneurOrtho #RazzOrthodontics #PracticeOwnership #OrthodonticPodcast #BrainBytesCreative

What does it take to launch a successful orthodontic startup in today’s competitive landscape? In this powerful and inspiring episode of the POP Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Michael Rasmussen—better known as Dr. Razz—from Razz Orthodontics in Flower Mound, TX.Just 16 months into private practice, Dr. Razz shares: ✅ How he paid off student loans and self-funded his dream✅ The power of financial discipline and “living like a resident”✅ How he built a community-driven, faith-led practice✅ Why he partnered with POP and how it helped accelerate profitability✅ Strategies for balancing family, faith, and entrepreneurship✅ His thoughts on premium brackets, working capital, and keeping costs low without compromising qualityThis episode is packed with practical insights for new orthodontists, seasoned doctors considering a startup, and anyone curious about sustainable private practice growth in the age of DSOs.🌟 Visit Dr. Razz at Razz Orthodontics: 📍 https://flowermoundbraces.com 📆 Free Consults Available Online🤝 Schedule a Call to Learn More About POP: 📅 https://calendly.com/shaley-pop-ortho💡 Explore POP: Premier Orthodontic Practices 🌐 https://pop-ortho.com🎯 Need Marketing Help? Visit https://www.brainbytescreative.com 📩 Email: [email protected]#poportho #OrthodonticStartup #PrivatePracticeOrthodontics #DrRazz #RazzOrthodontics #FlowerMoundOrthodontist #OrthodontistLife #StudentLoanPayoff #OrthodonticEfficiency #orthodontictechnology #PracticeStartupTips #DamonBrackets #UltimaBracket #OrthodonticMarketing #POPCommunity #orthodontistjourney #FaithBasedBusiness #NewOrthodontist #BrainBytesCreative #ScottHaleyPOP #OrthodonticPodcast

Welcome to the POP Podcast! In this episode, hosts Jason Sirotin and Scott Haley sit down with Dr. Mark Coreil, a top orthodontist from Lafayette, Louisiana. Dr. Coreil shares his journey in orthodontics, the challenges of starting a practice, and why private practice orthodontics is thriving in today’s market. He also dives into business strategies, patient care, and the impact of DSOs and OSOs on the industry.Dr. Coreil has built multiple successful practices, teaches at LSU, and is passionate about helping orthodontists thrive in an ever-changing landscape. If you're looking for insights on growing a profitable orthodontic practice while maintaining independence and quality patient care, this episode is for you!📅 Interested in joining POP? Schedule a meeting with Scott Haley to learn how POP can help your practice:➡ https://calendly.com/shaley-pop-ortho🔹 Visit Dr. Mark Coreil’s website to learn more about his practice:➡ https://coreilortho.com/🔹 Explore the benefits of POP for private practice orthodontists:➡ https://pop-ortho.com/📈 Need marketing help? Get a FREE digital marketing analysis from Brain Bytes Creative (worth $5,000!):➡ https://www.brainbytescreative.com/💬 Drop a comment below! What are your thoughts on private practice vs. corporate orthodontics?#Orthodontics #PrivatePractice #POPOrtho #Orthodontist #DentalBusiness #PracticeGrowth #Entrepreneurship #DentalMarketing #OrthoSuccess #OrthodonticPractice #Dentistry #OrthodonticEducation

The first-ever POP Meeting in Utah was a massive success! Hosted at the Grand Hyatt Deer Valley, this exclusive event brought together 40 top orthodontists and vendor partners to collaborate, share strategies, and build a thriving private practice community. Unlike traditional conferences, this meeting focused on real conversations, meaningful connections, and actionable insights—not just sales pitches.Join hosts Jason Sirotin and Scott Haley as they break down key takeaways from the event, including:✅ The power of orthodontists networking and collaborating✅ Top practice growth strategies, from Google reviews to ACH payments✅ Retention as a revenue source and other game-changing ideas✅ The importance of an abundance mindset in orthodontics📅 Want to learn more about POP? Schedule a call with Scott Haley today: https://calendly.com/shaley-pop-ortho🌐 Visit the POP website to explore how this community can transform your practice: https://pop-ortho.com🎯 Need expert marketing for your orthodontic practice? Brain Bytes Creative can help! Get a free marketing analysis at https://www.brainbytescreative.com or contact Caroline Hosey at [email protected]#Orthodontics #PrivatePractice #POPOrtho #PracticeGrowth #OrthoNetworking #BusinessSuccess #OrthodonticMarketing #Dentistry #DSOAlternative #POPMeeting #BrainBytesCreative