One of first episodes of Popternative was a social media discussion with JJ Lane (The Bachelorette), Andi Perelman (New Media Manager of Pittsburgh Penguins) and hockey player Zach Boychuk.

Olympic athletes and legends Hayley Wickenheiser and Charles Hamelin came on the show and discussed their gold medal journeys, Women's hockey and doping in international sporting events.

This episode featured a conversation about the interstections between Social Media and Television with Soap Opera star William Devry from General Hospital, Tara Slone from Hometown Hockey and Chris Doyle from Twitter Canada.

Episode 55 "Digital Branding" The panel discusses how companies and sports organizations are tackling branding and storytelling in the digital age. Russ talks about the origin of Front Office Sports and how it's come a long way from just being a student run website. The panel also touches on influence marketing and how the brand to influencer relationship will look in 2017. Panel: Brandon Fleshman- Digital Media Coordinator at Under Armour https://twitter.com/brandonfleshman Garrett Green- Digital Media Strategy at VaynerMedia https://twitter.com/garrettgreen Russ Wilde JR. - Brand Strategy at Thuzio and COO of Front Office Sports https://twitter.com/RussWildeJr http://www.frontofficesports.org/ Introduction and closing voice over provided by Dylan Black https://twitter.com/dylanblackradio Listen to the show: Itunes: https://itunes.apple.com/us/podcast/p... Soundcloud: https://soundcloud.com/popternative Follow The Host and show on Twitter: https://twitter.com/PeteyBeats https://twitter.com/PopTernative Like PopTernative on Facebook: https://Facebook.com/PopTernative

Episode 54 Cumberland Grads take over Popternative Members of the CCHL Junior A hockey team the Cumberland Grads come on Popternative to talk about their most memorable moments of junior hockey, what it really is like being a junior hockey player and how good their hair looks. Yes. we talk about hockey hair! Panel: Keenan Reynolds Roman Cannell Zach Salloum Jared Leslie Introduction and closing voice over provided by Dylan Black https://twitter.com/dylanblackradio Listen to the show: Itunes: https://itunes.apple.com/us/podcast/popternative/id1186052047 Soundcloud: https://soundcloud.com/popternative Follow The Host and show on Twitter: https://twitter.com/PeteyBeats https://twitter.com/PopTernative Like PopTernative on Facebook: https://Facebook.com/PopTernative

Episode 53 "How are ya now?" Television and Technology This episode of the show features creator and star of the hit Canadian show LetterKenny Jared Keeso who is joined by Catherine Faas and Chris Doyle to talk about Television and how technology has become a game changer over the years with streaming. Jared talks about how Letterkenny got started and the panel also discusses what they want to see in 2017 digital media wise. Panel Jared Keeso (Letterkenny) Chris Doyle (Twitter Canada) Catherine Faas (NHLPA) ***This episode of Popternative was brought to you by Grit Inc*** Delivering innovation in sports gear management for the athlete. The world's best Hockey and Baseball Bags. A Canadian design co. with worldwide distribution. The FLEX Hockey tower is one of the most flexible hockey bags in the market. It features our Torsion Technology™ composite frame which reduces the bag weight by almost four pounds and allows flexibility, better ventilation, and improved shelving system for quicker air drying. It's also a hybrid bag - you have the option to carry or wheel it. Here are links to our US and Canadian retailers: • http://www.gritinc.net/us/hockey-baseball/retailers-usa.html • http://www.gritinc.net/canada/hockey-baseball/retailers-canada.html Grit Inc. Website: • www.gritinc.net All Grit Inc's social media handles: • @gritinc Introduction and closing voice over provided by Dylan Black https://twitter.com/dylanblackradio Listen to the show: Itunes: https://itunes.apple.com/us/podcast/popternative/id1186052047 Soundcloud: https://soundcloud.com/popternative Follow The Host and show on Twitter: https://twitter.com/PeteyBeats https://twitter.com/PopTernative Like PopTernative on Facebook: https://Facebook.com/PopTernative

Episode 52 Life of a Hockey Player with Martin Frk Professional hockey player Martin Frk who is part of the Detroit Red Wings organization playing with Grand Rapids in the AHL gives us a glimpse of what it's like to be hockey player. He discusses his day to day routines, what gets him focused when he hits the ice and how athletes use social media. Frk is also a Memorial Cup Champion with the Halifax Mooseheads in the QMJHL which was also discussed Follow Martin Frk on Twitter: https://twitter.com/frky91 Introduction and closing voice over provided by Dylan Black twitter.com/dylanblackradio Follow The Host and show on Twitter: twitter.com/PeteyBeats twitter.com/PopTernative Like PopTernative on Facebook: Facebook.com/PopTernative

We go one on one with Sportnet's Sam Cosentino to talk about the sports media industry, junior hockey and how he got started in broadcasting and radio with the Toronto Blue Jays. Introduction and closing voice over provided by Dylan Black twitter.com/dylanblackradio Follow The Host and show on Twitter: twitter.com/PeteyBeats twitter.com/PopTernative Like PopTernative on Facebook: Facebook.com/PopTernative

Episode 50 Wrestling Our first episode of 2017 features a conversation with two professional wrestlers. We talk about how the Indie wrestling scene has changed over the years, The life of a wrestler, daily challenges they face and much more! Mike gives also gives us a glimpse of his wrestling journey which features encounters with wrestlers such as Bobby Roode and Edge. Panel: Kowboy Mike Hughes (Red Rock Wrestling) https://twitter.com/kowboymh http://www.redrockwrestling.com/ Adrian Armour https://twitter.com/OfficialAArmour http://www.fullygimmicked.com/ https://twitter.com/ATLWrestlingEnt Introduction and closing voice over provided by Dylan Black https://twitter.com/dylanblackradio Follow The Host and show on Twitter: https://twitter.com/PeteyBeats https://twitter.com/PopTernative Like PopTernative on Facebook: https://Facebook.com/PopTernative Listen to the Show! Itunes: https://itunes.apple.com/us/podcast/popternative/id1186052047

Episode 49 "Special Edition" 1 on 1 with Jay Onrait (Fox Sports) In this special 1 on 1 audio only edition of the show, Jay Onrait from Fox Sports joins us to talk about working in the United States vs Canada, Social Media Landscape, His successful use of humor in broadcasts and much more! Jay also gives advice for students and young up and comers who want to work in the sports media industry. Jay Onrait (Fox Sports) https://twitter.com/JayOnrait Introduction and closing voice over provided by Dylan Black https://twitter.com/dylanblackradio Follow The Host and show on Twitter: https://twitter.com/PeteyBeats https://twitter.com/PopTernative Like PopTernative on Facebook: https://Facebook.com/PopTernative