On today's episode, Pete Bohm, Port City's lead project manager, joins us to talk about what we love most about Marketing. We discuss creating impactful campaigns and seeing them come to life, solving our clients' biggest problems, and crafting fun brand campaigns that convey our customers' brand story, tone, and visual design. Enjoy!

If you’ve been interested in expanding your company’s audience and reach, you’ve likely heard reports about how impactful a good content marketing strategy can be—and it’s true! If done correctly, content marketing is a fantastic way to make your company stand out from the crowd on social media and on your website. However, content marketing for niche industries may feel like a whole different ballgame where the traditional rules may not apply.

Every brand, regardless of what industry it’s in, has a story to tell. The story of why the brand was founded, what value it adds to the industry, and what fuels the passion behind the product? Those are all things that go into a compelling brand story—and if it’s done well, it will enable you to connect with your customers in a whole new way. If you’re deciding how to tell your brand story (or why it even matters if you have one at all), you’re in the right place.

Many brands have turned to QR code marketing for a variety of uses—from doing away with paper menus at restaurants to placing codes right on advertising material so users can quickly scan to get more information. But what are these mysterious codes, and how does a QR code integrate into marketing efforts? Listen in for all the intel!

Inspiration is a powerful brainstorming tool when it comes to the project planning process. We all know that sometimes ideas don’t always come as easily as they should, which is why it can be beneficial to seek out others that have worked within similar parameters and study what they have resolved. Learning how to use (and not abuse) inspiration in the creative process can be a helpful skill for any designer.

Port City Podcast, brought to you by Port City Media, is a podcast designed to demystify the world of marketing and design. We'll be bringing in colleagues, experts, and clients to discuss the ins and outs of how to talk so your customers want to listen—and we'll learn a lot in the process, too! Designed for beginners and pros alike, we'll be chatting about everything that's perplexing in the digital media world. Listen and subscribe on Apple Podcasts, Spotify, or wherever you like to listen.