The second positioning analysis episode is focusing on Tide.

In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work.

Today we talk about the business account company, Tide (UK).

We discuss their ease-of-use, pricing structure, position statement, and more.

Contact: [email protected]

Links:

sbstandard.com

tide.co