Is This Right? A Marketing Podcast

Visit truecraftpodcast.com to listen to our new podcast.

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What can we learn from the indie game that's been consuming the internet?

In this episode Josh breaks down lessons we can take from the popular game Among Us.

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In this episode Josh explains talks pass or fail content, or the stuff your project can't live without.

tmillergroup.com

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Do you take your shoes off?

In this episode Josh explains an analogy that can be helpful for navigating whether or not you should say something you think may be considered "offensive".

From content marketing to everyday life, this tool can be used to help you understand your justifications.

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Today we're taking a look at the beverage design firm, Thirst.

In this series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work.

This weeks episode talks about the power of case studies, how you can utilize web design to reinforce your positioning, and two examples of strongly positioned firms.

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Sometimes the ideas just flow.

Other times, we're sitting at our desk for hours, wondering if our poor sitting posture is ruining our spine.

For those less-than-ideal attempts, what can we do?

In this episode Josh breaks down 7 things to remember when you're sitting down to create content but the ideas just aren't flowing.

The third positioning analysis episode is focusing on Brooklinen.

In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work.

Today we talk about the linen DTC company, Brooklinen.

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Starting a podcast is tough, but actually making it good is a whole different monster.

Between episode planning, release, promotion, time, editing, and guests, there's plenty of room for error as well as improvement.

In this episode Josh breaks down the top 5 mistakes ITR has made so far, and some suggestions for those looking to improve their own podcast.

The second positioning analysis episode is focusing on Tide.

In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work.

Today we talk about the business account company, Tide (UK).

We discuss their ease-of-use, pricing structure, position statement, and more.

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Links:

sbstandard.com

tide.co

Sometimes we get so caught up in the journey that we forget the destination.

In this episode Josh talks about the game Assassin's Creed, synchronization, and how it relates to the business world.

Also some practical tips on how you can "synchronize".

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