Episode Summary

We talk with Philip Morgan, coach & author of 'The Positioning Manual for Indie Consultants', about specialization & positioning - building a defensive advantage around your business by cultivating rare & valuable expertise.

Links

• Philip Morgan Consulting
• The Positioning Manual for Indie Consultants

Guest

Our guest this week is Philip Morgan — He helps indie consultants build an expertise moat through experiential learning. He's got a lot of hands-on experience with:

• Hybrid revenue models that blend digital products with services,
• Writing and publishing books that have generated in excess of $100,000 in direct revenue,
• Using publishing to cultivate a strong point of view, expertise, and authority
• Small-scale research.

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

• Electric Bike (Philip)
• HitSubscribe Community (Erik), This Article about User Acceptance Testing (Erik)
• Beginners: The Joy and Transformative Power of Lifelong Learning (Reuven)

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