The Business of Freelancing

In our final episode, our panel talks about scaling up, whether you should and how to do it:

• Pros and cons of scaling
• What you can do to prep
• Actionable quick tips

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: Business Profit 101: A Primer for Freelance Software Developers - DaedTech, The All-In-One People Platform for Payroll, Benefits, HR (gusto.com)
• Reuven: Workona Tab Manager

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In this episode, our panel talks about how to improve your career when you're working on your own:

• Career development for freelancers vs employees
• What is career development, really?
• Self-evaluation – taking time to be deliberate about your practice

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: E-Myth Revisited, HS Community
• Reuven: Tim Harford’s e-mail advice

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In this episode, our panel talks about knowing when to fold, knowing when to stop freelancing, and try full-time.:

• Advantages of a full-time job
• How often should you ask yourself this question/evaluate whether to keep going?
• Signs that you need to do something different

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: TropicalMBA, Hit Subscribe Community
• Reuven: Live from Pivot MIA

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In this episode, our panel will be discussing everything you need to know about handling conflict with clients:

• Sources of conflict
• Horror stories
• Tactical conflict management best practices
• Avoiding conflicts

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: The No Asshole Rule (Book)
• Erik: This guide to measuring web performance.
• Reuven: Lying for Money (Book)

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In this episode, our panel will be discussing everything you need to know about Customer Service and Client Retention:

• Why is customer service relevant?
• Upselling
• Best practice & more

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: a free CRM software | Cobra Kai, the show | A Post about Grafana and Prometheus that We Did Recently
• Reuven: WeCrashed podcast | Machiavelli for Women

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In this episode, our panel will be discussing everything you need to know about accounting & finance:

• What does business finance involve in the early days for a freelancer?
• Should you pay someone to help?  If so, when, and for what?
• Taxes, and more

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: FreshBooks
• Erik: This post we did for DevZero about cycle time in agile.
• Reuven: Bad Blood: Secrets & Lies in a Silicon Valley Startup | The Shrink Next Door

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In this episode, we will be discussing everything you need to know about pricing with our guest, Jonathan Stark.

Guest

Our guest this week is Jonathan Stark — He is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.

Links

• Value Pricing Bootcamp
• Hourly Billing Is Nuts

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource, or something else that they're enjoying & recommend you to check out:

• Thinking in Bets by Annie Duke (Jonathan)
• Crumbl (Erik)
• Because Internet by Gretchen McCulloch (Reuven)

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In this episode, our panel will be discussing everything you need to know about contracts and negotiating over them:

• When does negotiation begin (in the sales/marketing pipeline)?
• What is negotiation like with different kinds of companies?
• What might you negotiate?
• Dealing with contracts
• Re-negotiation for future engagements
• Tips and tricks/best practices

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: ClickUp, Convolutional Neural Networks
• Erik: this guide we did for Testim about software testing.
• Reuven: Anything written by Patrick McKenzie. Check out his website: Kalzumeus 

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Once you're done with marketing, how do you actually start the sales funnel with a client? Today, our panel takes a deep dive into everything you need to know about sales.

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: E-Myth, Sales blog post, the practice of BDD.
• Reuven: You're using your dishwasher wrong, Matt Levine: Bloomberg Opinion Columnist

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In this episode, our panel takes a deep dive into marketing for freelancers. All your questions will be answered:

• What is marketing?
• Where does marketing stop and sales begin?
• What are the prerequisites for marketing?
• What do we do for marketing?
• Best ways for getting started 

Panelists

• Erik Dietrich
• Reuven Lerner

Panel Picks
In each episode, the panel (and guest) share their picks: a book, app, service, resource or something else that they're enjoying & recommend you to check out:

• Erik: Mario Graphic (scroll down for Mario), my article, managing workflows in Slack
• Reuven: Data Detective (Tim Harford), Twitter advanced search + saved search

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