Product Marketing Specialist, Gaspard Pastural, joins Neil Wilkins to discuss positioning, narrative and messaging for new product launches and promotions.If you are looking to launch a new product (or business), Gaspard shares proven techniques to ensure your message lands in the right way with your target audience and that revenue, his essential Key Performance Indicator, is maximised.Connect with Gaspard Pastural https://www.linkedin.com/in/gaspardpastural/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887