From marketing to brand awareness to product-led growth, striking a balance is essential to success. As our guest today, Taylor Dolbin says; it’s a push and pull. Taylor is the Head of Product Marketing at Craft, a leading supplier intelligence platform that helps supply chain and procurement professionals discover, evaluate, and monitor suppliers. Taylor offers us great insights into Craft’s buying journey and how he is working to optimize the website for a heightened user experience while capturing data to better understand and educate its users. He further reminds us of the importance of positioning from a product, marketing, and messaging perspective.